{"id":36232,"date":"2025-01-27T14:28:01","date_gmt":"2025-01-27T13:28:01","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36232"},"modified":"2025-01-27T14:28:03","modified_gmt":"2025-01-27T13:28:03","slug":"suv-maserati-grecale-se-planea-una-actualizacion-para-impulsar-las-ventas-pero-solo-para-vehiculos-electricos","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/suv-maserati-grecale-une-mise-a-jour-est-prevue-pour-relancer-les-ventes-mais-uniquement-pour-lelectrique\/","title":{"rendered":"Maserati Grecale SUV: se planea una actualizaci\u00f3n para impulsar las ventas, pero \u00bfs\u00f3lo para el\u00e9ctricos?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

El SUV Maserati Grecale, que se lanzar\u00e1 en 2022, se enfrenta a un importante descenso en las cifras de producci\u00f3n<\/strong>. Entre 2023 y 2024, la producci\u00f3n de este todoterreno se redujo en 58%<\/a>De 17.242 a s\u00f3lo 7.250 unidades producidas en la planta de Cassino (Italia). Este descenso es especialmente llamativo si se compara con modelos rivales como el Porsche Macan, del que se vendieron casi 83.000 unidades en 2024, incluidas m\u00e1s de 18.000 versiones el\u00e9ctricas.<\/p>\n\n\n\n

Folgore Grecale: \u00bfun fracaso comercial?<\/h2>\n\n\n\n

El Grecale se ofreci\u00f3 inicialmente en versi\u00f3n de combusti\u00f3n, con un motor de 4 cilindros y 2.0L y un V6 de 3.0L, antes del lanzamiento del modelo el\u00e9ctrico, el Folgore Grecale<\/a>a finales de 2023, ha sido m\u00e1s bien t\u00edmida. Por lo que sabemos, las ventas de la versi\u00f3n el\u00e9ctrica no han despegado<\/strong>Esto plantea la cuesti\u00f3n del posicionamiento de Maserati<\/a> sobre el futuro de su todoterreno. Por ejemplo, en Alemania, de 541 Maserati matriculados en 2024, s\u00f3lo 25 eran Folgore. En el mismo periodo, en Italia, de 2.242 matriculaciones, solo 43 son Folgore.<\/strong><\/p>\n\n\n\n

Si nos fijamos en Porsche, el Macan, un competidor directo, parece estar haciendo una transici\u00f3n m\u00e1s exitosa a la electricidad, con una versi\u00f3n totalmente el\u00e9ctrica que representa una proporci\u00f3n m\u00e1s significativa de sus ventas. Sin embargo, Porsche parece estar considerando la posibilidad de recuperar una versi\u00f3n de combusti\u00f3n en el nuevo Macan para Europa, mientras que el antiguo modelo de combusti\u00f3n sigue estando disponible para el mercado estadounidense. La pregunta aqu\u00ed es: \u00bfdeber\u00eda Maserati seguir una estrategia similar o persistir con su exclusiva versi\u00f3n Folgore del Grecale?<\/p>\n\n\n\n

\u00bfEs la mejora Grecale s\u00f3lo para veh\u00edculos el\u00e9ctricos?<\/h2>\n\n\n\n

Seg\u00fan nuestras informaciones, Maserati planea una actualizaci\u00f3n de mitad de carrera (MCA) para el Grecale con el fin de impulsar las ventas.<\/strong> Aunque los detalles de esta actualizaci\u00f3n siguen sin estar claros, varios cambios parecen probables. En primer lugar, podr\u00eda renovarse el frontal, ya que muchos clientes consideran que el dise\u00f1o actual es demasiado conservador, y algunos incluso le ven un parecido con el Ford Puma. Una evoluci\u00f3n del dise\u00f1o, sobre todo en la parte delantera, dar\u00eda al Grecale un car\u00e1cter m\u00e1s asertivo, como el del Levante, en l\u00ednea con la imagen de la marca Maserati.<\/p>\n\n\n\n

En cuanto a la gama t\u00e9rmica, persisten las incertidumbres<\/strong>. Aunque Maserati ha expresado claramente su deseo de convertirse en una marca totalmente el\u00e9ctrica en el futuro, nos preguntamos si esta actualizaci\u00f3n s\u00f3lo se aplicar\u00e1 a la versi\u00f3n Folgore o si la versi\u00f3n de combusti\u00f3n seguir\u00e1 existiendo junto a la el\u00e9ctrica. \u00bfPodr\u00eda el Grecale t\u00e9rmico, con sus motores V6 de 2.0L y 3.0L, sobrevivir en la era de la transici\u00f3n energ\u00e9tica o decidir\u00e1 Maserati ofrecer \u00fanicamente el Grecale Folgore en el futuro?<\/p>\n\n\n\n

Una estrategia arriesgada<\/h2>\n\n\n\n

A medida que Europa y China impulsan una electrificaci\u00f3n cada vez mayor, Maserati debe hacer malabarismos para contrarrestar esta presi\u00f3n manteniendo su identidad.<\/strong>. Los clientes de lujo quieren modelos con motor de combusti\u00f3n. Al mismo tiempo, Maserati sigue prepar\u00e1ndose para el futuro con modelos como el nuevo SUV Levante, previsto para 2027, y el nuevo Quattroporte para 2028. \u00bfDecidir\u00e1 Maserati centrarse \u00fanicamente en los el\u00e9ctricos con el Folgore, u optar\u00e1 por un enfoque m\u00e1s matizado manteniendo tambi\u00e9n una versi\u00f3n de combusti\u00f3n? La marca hermana Alfa Romeo ha confirmado el regreso de los motores de combusti\u00f3n a los futuros modelos de su gama.<\/a> y Porsche, la marca rival, tambi\u00e9n lo est\u00e1 estudiando.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[285],"class_list":["post-36232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","tag-maserati-grecale","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nSUV Maserati Grecale : une mise \u00e0 jour est pr\u00e9vue pour relancer les ventes, mais uniquement pour l'\u00e9lectrique ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le SUV Maserati Grecale, lanc\u00e9 en 2022, fait face \u00e0 une baisse importante de ses chiffres de production. 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