{"id":36157,"date":"2025-01-23T14:13:53","date_gmt":"2025-01-23T13:13:53","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36157"},"modified":"2025-01-23T14:13:55","modified_gmt":"2025-01-23T13:13:55","slug":"el-director-general-de-alfa-romeo-maserati-viaja-por-ee-uu-para-reunirse-con-los-concesionarios","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/le-ceo-alfa-romeo-maserati-a-fait-un-roadtrip-aux-us-pour-rencontrer-les-concessionnaires\/","title":{"rendered":"El Consejero Delegado de Alfa Romeo \/ Maserati viaja por Estados Unidos para reunirse con los concesionarios"},"content":{"rendered":"
\"\"
Santo Ficili en un concesionario Maserati. Foto de Linkedin<\/figcaption><\/figure>\n\n\n\n

Santo Ficili, nuevo Director General deAlfa Romeo<\/a> y Maserati<\/a>ha emprendido recientemente un viaje por carretera a trav\u00e9s de Estados Unidos para reunirse con los concesionarios de ambas marcas. El viaje, que tuvo lugar la semana pasada, es estrat\u00e9gico para los dos fabricantes italianos, que realizan la mayor parte de sus ventas en Estados Unidos.<\/p>\n\n\n\n

Estados Unidos: un mercado clave<\/h2>\n\n\n\n

Estados Unidos es un mercado clave para ambas marcas<\/strong>. Para Alfa Romeo, el mercado americano es el segundo despu\u00e9s del italiano, pero la situaci\u00f3n no es ideal. Entre 2023 y 2024, las ventas cayeron un 18 %<\/a>un descenso preocupante para la marca. Para Maserati, el mercado estadounidense sigue siendo el principal, pero la ca\u00edda fue a\u00fan m\u00e1s significativa con una ca\u00edda de 37 % durante el mismo periodo<\/a>. Incomprensible cuando Lamborghini y Ferrari alcanzan cifras r\u00e9cord all\u00ed.<\/p>\n\n\n\n

\"\"
Santo Ficilia con Cristiano Fioro, responsable de marketing y comunicaci\u00f3n de Alfa Romeo. Foto de Linkedin<\/figcaption><\/figure>\n\n\n\n

Con este dif\u00edcil tel\u00f3n de fondo, Santo Ficili, que tom\u00f3 las riendas de Alfa Romeo y Maserati hace unos tres meses<\/a>Sabe que hay que tomar medidas r\u00e1pidamente para dar la vuelta a la situaci\u00f3n. \"Durante mi viaje a Estados Unidos la semana pasada, me reun\u00ed con los equipos de Alfa Romeo y Maserati para realizar revisiones estrat\u00e9gicas y reuniones de coordinaci\u00f3n\", explic\u00f3. As\u00ed pues, este viaje tambi\u00e9n ha sido una oportunidad para acercarme a los concesionarios y comprender los retos sobre el terreno.<\/p>\n\n\n\n

Los concesionarios, un punto sensible para los clientes estadounidenses<\/h2>\n\n\n\n

Los comentarios de los propietarios de coches italianos en Estados Unidos muestran la necesidad de mejorar la red de distribuci\u00f3n y servicios. Andrew P., propietario de un Ghibli Trofeo en San Diego, explica que la regi\u00f3n, muy rica en veh\u00edculos ex\u00f3ticos como Ferraris, Lamborghinis, McLarens y Alfas, entre otros, carece de puntos de venta y servicio. \"Mi concesionario m\u00e1s cercano est\u00e1 a 125 millas. Es inaceptable. No basta con vender coches, tambi\u00e9n hay que ofrecer servicios a una distancia razonable\", afirma.<\/p>\n\n\n\n

Otro propietario, Adrian H., tambi\u00e9n destaca los puntos d\u00e9biles de la red de concesionarios. \"La red de concesionarios americana es demasiado d\u00e9bil. Tomemos por ejemplo la zona de la bah\u00eda de San Francisco, la m\u00e1s rica del mundo, y sin embargo s\u00f3lo hay dos concesionarios, y en lugares muy remotos. Una gama m\u00e1s amplia de modelos podr\u00eda ayudar a fidelizar a los clientes y atraer a nuevos concesionarios.\"<\/p>\n\n\n\n

Nuevas ambiciones para el mercado estadounidense<\/h2>\n\n\n\n

Durante sus reuniones con los concesionarios, Ficili comparti\u00f3 sus ambiciones de dar un giro a la situaci\u00f3n: \"Las nuevas incorporaciones a los equipos aportan una gran experiencia, y sus ideas ser\u00e1n de gran valor para alcanzar los objetivos de crecimiento y posicionamiento en este importante mercado para ambas marcas. Muchas gracias a los principales distribuidores con los que me he reunido: ha sido un placer mantener conversaciones tan interesantes sobre c\u00f3mo construir juntos el futuro, en total sinton\u00eda, para ofrecer experiencias excepcionales a nuestros clientes.\" De hecho, hace unos meses inform\u00e1bamos de que Maserati llama a sus antiguos empleados para recuperar Estados Unidos<\/a>.<\/p>\n\n\n\n

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