{"id":36090,"date":"2025-01-20T12:20:28","date_gmt":"2025-01-20T11:20:28","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=36090"},"modified":"2025-01-20T12:20:29","modified_gmt":"2025-01-20T11:20:29","slug":"el-nuevo-director-general-de-alfa-romeo-junior-fija-unos-objetivos-de-pedidos-muy-ambiciosos","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-junior-un-objectif-tres-ambitieux-de-commandes-donne-par-le-nouveau-ceo\/","title":{"rendered":"Alfa Romeo Junior: el nuevo Director General fija unos objetivos de pedidos muy ambiciosos"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

En el Sal\u00f3n del Autom\u00f3vil de Bruselas, Santo Ficili, nuevo Director General deAlfa Romeo<\/a>anunciado un ambicioso objetivo de pedidos para su SUV compacto<\/strong>en Junior<\/a>. Desde su llegada a la direcci\u00f3n de la marca, no ha ocultado su voluntad de dar un giro a la situaci\u00f3n comercial de Alfa Romeo. Para ello, ha fijado un objetivo claro para Junior : alcanzar un total de 20.000 pedidos a finales de enero de 2025.<\/strong><\/p>\n\n\n\n

Este anuncio se produce despu\u00e9s de que hace unos meses revel\u00e1ramos en exclusiva que el Junior, lanzado en abril de 2024, a\u00fan no hab\u00eda calado tan r\u00e1pido como su hermano mayor, el Tonale. De hecho, para el mismo periodo, el Tonale recibi\u00f3 20.000 pedidos en pocos meses, mientras que Junior s\u00f3lo ten\u00eda 10.000<\/a>la mitad que su predecesor<\/strong>. Una diferencia significativa, que sin duda no ha escapado a la atenci\u00f3n del nuevo CEO de la marca.<\/p>\n\n\n\n

\"\"
Santo Ficili, nuevo CEO de Alfa Romeo<\/figcaption><\/figure>\n\n\n\n

El objetivo de 20.000 pedidos, aunque loable, parece ambicioso a primera vista. En octubre de 2024, en el Sal\u00f3n del Autom\u00f3vil de Par\u00eds, Alfa Romeo anunci\u00f3 que hab\u00eda alcanzado los 10.000 pedidos desde que comenzaron las ventas a finales de abril de 2024. Esta cifra, aunque s\u00f3lida, sigue representando un cierto retraso, y alcanzar este objetivo de 20.000 pedidos a finales de enero de 2025, se tardar\u00eda una media de 3 a 4 meses en registrar 10.000 nuevos pedidos<\/strong>. En otras palabras, la marca necesita acelerar el ritmo de sus ventas en un espacio de tiempo relativamente corto.<\/p>\n\n\n\n

Inscripciones junior<\/th>Octubre de 2024<\/th>Noviembre de 2024<\/th>Diciembre de 2024<\/th><\/tr><\/thead>
Italia<\/td>433<\/td>1104<\/td>937<\/td><\/tr>
Francia<\/td>166<\/td>174<\/td>302<\/td><\/tr>
Alemania<\/td>45<\/td>128<\/td>114<\/td><\/tr>
Espa\u00f1a<\/td>50<\/td>94<\/td>182<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Pero, \u00bfc\u00f3mo pretende Alfa Romeo afrontar este reto?<\/strong> Mientras que las matriculaciones del Junior son bastante buenas en Italia y Francia, la situaci\u00f3n es menos favorable en otros pa\u00edses europeos. En Alemania, por ejemplo, las ventas del Junior est\u00e1n de capa ca\u00edda, y el hecho de que el modelo no se comercialice en Estados Unidos, donde el Tonale ha tenido un \u00e9xito relativo, tampoco ayuda. <\/p>\n\n\n\n

Junior tambi\u00e9n tendr\u00e1 que establecerse en el mercado brit\u00e1nico<\/strong>La versi\u00f3n el\u00e9ctrica solo est\u00e1 disponible desde noviembre de 2024. La versi\u00f3n h\u00edbrida de combusti\u00f3n se espera para 2025. Alfa Romeo tendr\u00e1 que recurrir a mercados clave como Italia, Francia, B\u00e9lgica, Suiza, Espa\u00f1a y Turqu\u00eda para compensar las carencias de otros mercados.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[403],"class_list":["post-36090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-junior","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo Junior : un objectif tr\u00e8s ambitieux de commandes donn\u00e9 par le nouveau CEO - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lors du Salon de l'Automobile de Bruxelles, Santo Ficili, le nouveau CEO d'Alfa Romeo, a annonc\u00e9 un objectif tr\u00e8s ambitieux de commandes pour son SUV\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/el-nuevo-director-general-de-alfa-romeo-junior-fija-unos-objetivos-de-pedidos-muy-ambiciosos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo Junior : un objectif tr\u00e8s ambitieux de commandes donn\u00e9 par le nouveau CEO - 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