{"id":35873,"date":"2025-01-07T09:45:24","date_gmt":"2025-01-07T08:45:24","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35873"},"modified":"2025-01-07T09:46:49","modified_gmt":"2025-01-07T08:46:49","slug":"fiat-ventas-2024-brasil-a-la-cabeza-europa-en-crisis","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/fiat\/fiat-ventes-2024-le-bresil-en-tete-leurope-en-crise\/","title":{"rendered":"Fiat: ventas 2024 - Brasil a la cabeza, Europa en crisis"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Fiat,<\/a> la marca n\u00famero 1 de Stellantis, es sigue liderando el grupo en t\u00e9rminos de volumen<\/strong>Pero 2024 est\u00e1 revelando algunas tendencias interesantes y contrastadas en todo el mundo. Stellantis no revelar\u00e1 las cifras oficiales hasta febrero de 2025, le presentamos en exclusiva las ventas de Fiat en algunos de los principales pa\u00edses consumidores<\/strong> Brasil, Italia, Turqu\u00eda, Alemania, Francia y Reino Unido. Cifras correspondientes \u00fanicamente a veh\u00edculos privados.<\/p>\n\n\n\n

Pa\u00eds<\/th>Ventas 2023<\/th>Ventas 2024<\/th>Cambiar %<\/th><\/tr><\/thead>
Brasil<\/td>475527<\/td>521184<\/td>9.6 %<\/td><\/tr>
Italia<\/td>174587<\/td>143814<\/td>-17 %<\/td><\/tr>
Turqu\u00eda<\/td>125348<\/td>94737<\/td>-24 %<\/td><\/tr>
Alemania<\/td>76535<\/td>57561<\/td>-24 %<\/td><\/tr>
Francia<\/td>40336<\/td>32183<\/td>-20 %<\/td><\/tr>
Reino Unido<\/td>16598<\/td>14253<\/td>-14 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

S\u00f3lidos resultados en Brasil<\/h2>\n\n\n\n

Brasil sigue siendo el l\u00edder indiscutible de ventas de Fiat<\/strong>con un total estimado de 521.184 unidades en 2024, lo que representa un impresionante crecimiento de 9,6 % con respecto a 2023<\/strong>. Este impulso se apoya en una demanda sostenida, especialmente en los segmentos populares, como los modelos Fiat Mobi, Argo, Fastback, Pusle, Toro... que atraen a los consumidores brasile\u00f1os.<\/p>\n\n\n\n

Italia salvada por el Fiat Panda<\/h2>\n\n\n\n

En Europa, sin embargo, la situaci\u00f3n es mucho m\u00e1s matizada. Italia, cuna de Fiat, registr\u00f3 una ca\u00edda del 17,6 1TP3Q respecto al a\u00f1o anterior<\/strong>Con s\u00f3lo 143.814 matriculaciones en 2024. El Fiat Panda, buque insignia de la marca, sigue siendo el principal motor de ventas<\/a>que representa el 70 % de las ventas totales del fabricante en Italia. Sin embargo, este modelo no basta para compensar los importantes descensos registrados por otros veh\u00edculos, como el Fiat 500 el\u00e9ctrico, considerado demasiado caro para la mayor\u00eda de los clientes. Cabe se\u00f1alar que las ventas se desplomaron en el segundo trimestre de 2024 (v\u00e9ase el gr\u00e1fico siguiente).<\/p>\n\n\n\n

Descensos en el resto de Europa<\/h2>\n\n\n\n

Los resultados en Turqu\u00eda, Alemania, Francia y el Reino Unido son preocupantes<\/strong>. En Turqu\u00eda, las ventas cayeron 24,4 %, mientras que en Alemania y Francia los descensos fueron de 24,8 % y 20,2 % respectivamente. El Reino Unido no se libr\u00f3, con una ca\u00edda de 14,1 %. Estos resultados muestran que la marca Fiat est\u00e1 luchando por mantener su atractivo en determinados mercados europeos, a pesar de la introducci\u00f3n de nuevos modelos como el Fiat 600, que no parece estar teniendo el mismo \u00e9xito que el 500X.<\/p>\n\n\n\n

Fiat ha perdido competitividad de precios<\/h2>\n\n\n\n

Una de las principales razones de esta ca\u00edda en Europa es el precio.<\/strong> El Fiat 500 el\u00e9ctrico tiene un precio demasiado alto para muchos consumidores, y el Fiat 600, otro modelo nuevo, es incapaz de igualar las ventas del antiguo 500X. A modo de comparaci\u00f3n, un 500X se vend\u00eda en 2018 desde 18.990 euros, mientras que un 600 h\u00edbrido se vende ahora desde 24.900 euros. Es decir, 6.000 euros m\u00e1s.<\/p>\n\n\n\n

Est\u00e1 claro que Fiat debe reaccionar ante esta situaci\u00f3n, en particular lanzando el Grande Panda el\u00e9ctrico e h\u00edbrido a precios competitivos<\/strong>para reactivar el impulso en el Viejo Continente. Tambi\u00e9n esperamos que los 500 el\u00e9ctricos e h\u00edbridos tengan un buen precio a finales de 2025. Recuerda el eslogan \"hay menos, pero es m\u00e1s caro\".<\/p>\n\n\n\n

Fiat se salva gracias a Sudam\u00e9rica<\/h2>\n\n\n\n

Teniendo en cuenta todos los pa\u00edses mencionados, Fiat prev\u00e9 una ca\u00edda de 5 % en 2024,<\/strong> debido principalmente al descenso de sus ventas en Europa. Sin Brasil<\/strong>la situaci\u00f3n ser\u00eda a\u00fan m\u00e1s dram\u00e1tica, con un descenso estimado de -20 %<\/strong>. Por lo tanto, es m\u00e1s que urgente que Fiat d\u00e9 un giro a la situaci\u00f3n en Europa, con veh\u00edculos electrificados a precios m\u00e1s accesibles y una mejor respuesta a las expectativas del mercado local. Nos vemos el 26 de febrero de 2025, cuando Stellantis deber\u00e1 presentar las cifras del grupo.<\/p>\n\n\n\n

\"\"
Ventas de Fiat en 2024<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-35873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFiat : ventes 2024 - le Br\u00e9sil en t\u00eate, l'Europe en crise - ItalPassion<\/title>\n<meta name=\"description\" content=\"Fiat, la marque num\u00e9ro 1 de Stellantis, est toujours en t\u00eate en termes de volume au sein du groupe, mais l'ann\u00e9e 2024 r\u00e9v\u00e8le des tendances int\u00e9ressantes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/fiat\/fiat-ventas-2024-brasil-a-la-cabeza-europa-en-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fiat : ventes 2024 - 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