{"id":35070,"date":"2024-11-16T20:29:18","date_gmt":"2024-11-16T19:29:18","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35070"},"modified":"2024-11-16T20:29:20","modified_gmt":"2024-11-16T19:29:20","slug":"el-nuevo-director-general-de-dalfa-romeo-nombra-jefe-de-comunicacion-de-la-marca-al-responsable-del-33-stradale","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/le-nouveau-ceo-dalfa-romeo-nomme-le-responsable-de-la-33-stradale-a-la-tete-de-la-communication-de-la-marque\/","title":{"rendered":"El nuevo CEO de Alfa Romeo nombra al responsable del 33 Stradale jefe de comunicaci\u00f3n de la marca"},"content":{"rendered":"

Santo Ficili, recientemente nombrado Consejero Delegado de las marcas Alfa Romeo y Maserati<\/a>, ha elegido a Cristiano Fiorio para dirigir el marketing y la comunicaci\u00f3n deAlfa Romeo<\/a> a escala mundial.<\/strong> Esta elecci\u00f3n estrat\u00e9gica pone de manifiesto la importancia que la marca concede a la renovaci\u00f3n iniciada por proyectos emblem\u00e1ticos como el 33 Stradale<\/a>. Una mirada retrospectiva a este nombramiento y a la carrera de Fiorio.<\/p>\n\n\n\n

Una elecci\u00f3n estrat\u00e9gica para apoyar la visi\u00f3n de Alfa Romeo<\/h2>\n\n\n\n

Toma las riendas de la comunicaci\u00f3n mundial de Alfa RomeoA Cristiano Fiorio se le ha confiado una misi\u00f3n clave: reforzar la imagen internacional de la marca, preparando al mismo tiempo el terreno para los futuros modelos.<\/strong> Su nombramiento no es casual.<\/p>\n\n\n\n

Cristiano Fiorio no es un reci\u00e9n llegado al mundo del autom\u00f3vil<\/strong>. Su carrera en Stellantis y anteriormente en Fiat Chrysler Automobiles (FCA) da fe de la experiencia en marketing y comunicaci\u00f3n que ha acumulado a lo largo de los a\u00f1os. Desde 2013, ha ocupado puestos estrat\u00e9gicos como el de Jefe de Servicios de Comunicaci\u00f3n Intermarca y Jefe de Promoci\u00f3n de Marca del Grupo. Tambi\u00e9n ha supervisado importantes lanzamientos, como el del Fiat 500 el\u00e9ctrico,<\/strong> y se har\u00e1 cargo del programa Alfa Romeo Racing F1 en 2021.<\/p>\n\n\n\n

El 33 Stradale: un proyecto emblem\u00e1tico y una nueva era para Alfa Romeo<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

El nombramiento de Fiorio llega en un momento de renovaci\u00f3n para Alfa Romeo. El 33 Stradale, presentado hace un a\u00f1o, un proyecto pilotado por Fiorio, fue el s\u00edmbolo de esta nueva era. Inspirado en el legendario Tipo 33 de los a\u00f1os 60, este supercoche combina un dise\u00f1o sensual con unas prestaciones extremas. <\/p>\n\n\n\n

Al frente del proyecto 33 Stradale, Fiorio ha dado nueva vida a un icono del pasado, marcando el regreso de Alfa Romeo al mundo de los veh\u00edculos a medida despu\u00e9s de m\u00e1s de 50 a\u00f1os. Aut\u00e9ntica obra maestra del autom\u00f3vil, el 33 Stradale simboliza la excelencia del dise\u00f1o italiano. Con este supercoche, Fiorio ha demostrado que Alfa Romeo puede competir con las grandes marcas de lujo,<\/strong> conservando su ADN \u00fanico.<\/p>\n\n\n\n

Un papel clave en el futuro de Alfa Romeo<\/strong><\/h2>\n\n\n\n

Confiando la comunicaci\u00f3n global a Cristiano Fiorio, Santo Ficili cuenta con un hombre capaz de unir a la gente en torno a la visi\u00f3n de Alfa Romeo.<\/strong> Con una gama en plena transformaci\u00f3n el nuevo Junior<\/a> y el lanzamiento del SUV Stelvio el a\u00f1o que viene, hay mucho en juego: potenciar el atractivo de la marca en los mercados mundiales y cultivar al mismo tiempo su imagen de fabricante premium.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-35070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe nouveau CEO d'Alfa Romeo nomme le responsable de la 33 Stradale \u00e0 la t\u00eate de la communication de la marque - 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