{"id":35059,"date":"2024-11-15T11:55:32","date_gmt":"2024-11-15T10:55:32","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35059"},"modified":"2024-11-15T12:11:17","modified_gmt":"2024-11-15T11:11:17","slug":"maserati-llama-a-sus-antiguos-empleados-para-recuperar-los-estados-unidos","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-rappelle-danciens-employes-pour-reconquerir-les-etats-unis\/","title":{"rendered":"Maserati vuelve a llamar a sus antiguos empleados para recuperar Estados Unidos"},"content":{"rendered":"

Maserati<\/a> se encuentra en plena transici\u00f3n y no ha dicho su \u00faltima palabra. Enfrentada a grandes retos, la marca italiana del Tridente intenta retomar el rumbo en su mayor mercado, Estados Unidos. <\/strong>Bajo la direcci\u00f3n de Santo Ficili, recientemente nombrado Consejero Delegado de Alfa Romeo y Maserati<\/a>Soplan vientos de renovaci\u00f3n en la estrategia de la marca. Esto incluye el regreso de dos caras conocidas del mundo Maserati: Andrea Soriani y Nicole Longhini-McElroy.<\/strong><\/p>\n\n\n\n

Un mercado estadounidense crucial para Maserati<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Estados Unidos es un pilar estrat\u00e9gico para Maserati. Durante a\u00f1os, este mercado ha dominado las ventas mundiales de la marca, muy por delante de Italia. Con 7.697 veh\u00edculos vendidos en 2023 y m\u00e1s de 3.000 unidades vendidas en el primer semestre de 2024, El mercado estadounidense sigue siendo prioritario, <\/strong>a pesar de la reciente ca\u00edda de las cifras.<\/a> En este contexto, Maserati pretende realizar un relanzamiento r\u00e1pido y eficaz.<\/p>\n\n\n\n

El regreso de las figuras clave<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Para orquestar esta renovaci\u00f3n, Santo Ficili recurri\u00f3 a dos figuras emblem\u00e1ticas que conocen a fondo Maserati y la industria del autom\u00f3vil de lujo: Andrea Soriani y Nicole Longhini-McElroy.<\/strong><\/p>\n\n\n\n

    \n
  • Andrea Soriani<\/strong>El nuevo Director General de Maserati Norteam\u00e9rica ya ha dejado su huella en la historia de la marca. Ex director de marketing de Maserati entre 2006 y 2017, desempe\u00f1\u00f3 un papel crucial en la expansi\u00f3n de la marca en Norteam\u00e9rica. Desde entonces, ha perfeccionado su experiencia en prestigiosas marcas como TAG Heuer y Lucid Motors, donde dirigi\u00f3 equipos internacionales y desarroll\u00f3 estrategias innovadoras para veh\u00edculos el\u00e9ctricos de lujo.<\/li>\n\n\n\n
  • Nicole Longhini-McElroy<\/strong>La nueva Directora de Marketing para la regi\u00f3n de Norteam\u00e9rica tambi\u00e9n tiene una larga trayectoria, de 2011 a 2017, en FCA (propietaria de Maserati antes de Stellantis). Con amplia experiencia en RECARO Automotive y General Motors, domina los entresijos del marketing, la marca y el desarrollo de productos, esenciales para reposicionar Maserati frente a competidores como Porsche.<\/li>\n<\/ul>\n\n\n\n

    Una ambiciosa estrategia de recuperaci\u00f3n<\/h2>\n\n\n
    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    Este regreso a nuestras ra\u00edces no se limita a la contrataci\u00f3n. Santo Ficili apuesta por una estrategia global para relanzar Maserati en Am\u00e9rica:<\/p>\n\n\n\n

      \n
    1. Reforzar la imagen de marca :<\/strong> Andrea Soriani y Nicole Longhini-McElroy aportar\u00e1n su experiencia para modernizar la imagen de Maserati respetando su herencia. El objetivo es conectar mejor con los clientes que buscan lujo y tecnolog\u00eda.<\/li>\n\n\n\n
    2. Optimizaci\u00f3n de la gama :<\/strong> Con una gama limitada tras el fin de la producci\u00f3n del Ghibli y el Quattroporte, Maserati necesita llenar los huecos de su gama. El lanzamiento de una nueva era de veh\u00edculos, especialmente el\u00e9ctricos, es crucial.<\/li>\n\n\n\n
    3. Aumentar el compromiso de los concesionarios:<\/strong> Maserati planea intensificar sus relaciones con los concesionarios norteamericanos para garantizar una mejor experiencia al cliente y aumentar las ventas.<\/li>\n\n\n\n
    4. Centrarse en lo digital y la innovaci\u00f3n:<\/strong> La experiencia de Andrea Soriani en Lucid Motors, pionera en veh\u00edculos el\u00e9ctricos, y la de Nicole Longhini-McElroy en estrategia digital, deber\u00edan ayudar a Maserati a navegar mejor por la era de la electrificaci\u00f3n.<\/li>\n<\/ol>\n\n\n\n

      Un reto monumental pero no insuperable<\/h2>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Maserati se encuentra en una encrucijada. Con unos ingresos en ca\u00edda libre y p\u00e9rdidas acumuladas, la presi\u00f3n es inmensa. Sin embargo, la presi\u00f3n existe, la historia de la marca est\u00e1 jalonada de periodos de resistencia. <\/strong>El nombramiento de Santo Ficili y la reincorporaci\u00f3n de antiguos empleados experimentados demuestran la determinaci\u00f3n de Maserati de volver al \u00e9xito. Estados Unidos, como mayor mercado del mundo, sigue siendo terreno f\u00e9rtil para un renacimiento. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":35061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-35059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati rappelle d'anciens employ\u00e9s pour reconqu\u00e9rir les \u00c9tats-Unis - ItalPassion<\/title>\n<meta name=\"description\" content=\"Maserati est en pleine transition et n\u2019a pas dit son dernier mot. 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