{"id":35009,"date":"2024-11-11T21:08:01","date_gmt":"2024-11-11T20:08:01","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=35009"},"modified":"2024-11-11T21:08:03","modified_gmt":"2024-11-11T20:08:03","slug":"las-cifras-de-ferrari-del-tercer-trimestre-de-2024-muestran-una-ligera-ralentizacion-de-las-ventas-pero-confirman-sus-objetivos","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-chiffres-q3-2024-leger-ralentissement-des-ventes-mais-confirme-ses-objectifs\/","title":{"rendered":"Ferrari - Cifras del tercer trimestre de 2024: ligera ralentizaci\u00f3n de las ventas, pero se confirman los objetivos"},"content":{"rendered":"

Ferrari contin\u00faa su impresionante racha en 2024, incluso frente a una ligera ralentizaci\u00f3n de las ventas en el tercer trimestre.<\/strong> Despu\u00e9s de un primer semestre prometedor<\/a>La empresa italiana mantiene unas perspectivas s\u00f3lidas para el a\u00f1o, confirmando sus objetivos a pesar de los retos que plantea un entorno mundial exigente.<\/p>\n\n\n\n

An\u00e1lisis financiero y evoluci\u00f3n de las ventas<\/h2>\n\n\n\n

Los ingresos netos de Ferrari en el tercer trimestre de 2024 ascienden a 1.644 millones de euros<\/strong>Esto representa un aumento de 6,5 % en comparaci\u00f3n con el mismo periodo del a\u00f1o anterior. A pesar de este aumento de los ingresos, Las entregas mundiales bajan un 2,2 1T3 <\/strong>con un total de 3.383 unidades vendidas, frente a las 3.459 del tercer trimestre de 2023. Se cree que este descenso es deliberado y se debe en parte a los ajustes estrat\u00e9gicos de Ferrari en la distribuci\u00f3n geogr\u00e1fica de sus ventas, dirigidos a maximizar la rentabilidad dando prioridad a los mercados m\u00e1s rentables<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ventas por regi\u00f3n<\/h2>\n\n\n\n

En Europa, Oriente Medio y \u00c1frica (EMEA), las ventas aumentaron 28 unidades<\/strong>42 % del total de entregas. Sin embargo, el el mercado chino<\/strong>Como ocurre con todas las marcas de autom\u00f3viles, incluidas las del segmento de lujo, los retos persisten, con un descenso significativo de 152 unidades<\/strong>.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Prioridad a los modelos de gama alta y alta rentabilidad<\/h2>\n\n\n\n

Ferrari se ha centrado en la comercializaci\u00f3n de modelos ic\u00f3nicos como el Purosangue<\/a> y la ara\u00f1a roman\u00ed<\/a>Estos nuevos productos responden a una fuerte demanda de coleccionistas y aficionados al lujo. Adem\u00e1s, el lanzamiento del nuevo modelo F80<\/a> fue un \u00e9xito instant\u00e1neo y Ya se han asignado todas las unidades a coleccionistas fieles.<\/strong> Los modelos h\u00edbridos (PHEV) representan ya el 55 % de las ventas, lo que demuestra el compromiso de Ferrari con una transici\u00f3n gradual hacia veh\u00edculos m\u00e1s respetuosos con el medio ambiente.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tasa de margen r\u00e9cord en el tercer trimestre de 2024<\/h2>\n\n\n\n

Ferrari sigue generando una s\u00f3lida rentabilidad, con un EBIT ajustado de 467 millones de euros, o un impresionante margen de 28,4 %.<\/strong> El EBITDA ajustado fue de 638 millones de euros, lo que refleja la rigurosa gesti\u00f3n de los costes de producci\u00f3n de Ferrari y la optimizaci\u00f3n de los recursos. Los resultados de la marca en actividades auxiliares, en particular el estilo de vida y el patrocinio deportivo, siguen mejorando su posici\u00f3n financiera a pesar de los mayores costes relacionados con las carreras y la inversi\u00f3n en la marca.<\/p>\n\n\n\n

Perspectivas confirmadas para finales de 2024<\/h2>\n\n\n\n

Ferrari sigue confiando en sus objetivos para el a\u00f1o, con revisi\u00f3n de la previsi\u00f3n de ingresos a m\u00e1s de 6.550 millones de euros<\/strong>. La marca tambi\u00e9n incluye EBIT ajustado de 1.820 millones de euros,<\/strong> un margen de 27,5 %. La capacidad de Ferrari para mantener una cartera de pedidos hasta 2026, en gran parte gracias a modelos exclusivos como la serie 12Cilindri, garantiza la continuidad de su crecimiento futuro. En nuestra opini\u00f3n, las ventas podr\u00edan acercarse a las 14.000 unidades en 2024.<\/strong><\/p>\n\n\n\n

A\u00f1os<\/th>Ventas<\/th>CA<\/th>Beneficios<\/th><\/tr><\/thead>
H1 + Q3 2024<\/td>10427<\/td>4.930 millones de euros<\/td>1.140 millones de euros<\/td><\/tr>
2023<\/td>13663<\/td>5.970 millones de euros<\/td>1.250 millones<\/td><\/tr>
2022<\/td>13221<\/td>5.090 millones de euros<\/td>939 millones de euros<\/td><\/tr>
2021<\/td>11155<\/td>4.270 millones de euros<\/td>833 millones de euros<\/td><\/tr>
2020<\/td>9119<\/td>3.460 millones de euros<\/td>609 millones<\/td><\/tr>
2019<\/td>10131<\/td>3.760 millones de euros<\/td>699 millones<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-35009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari - chiffres Q3 2024 : l\u00e9ger ralentissement des ventes, mais confirme ses objectifs - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari continue son parcours impressionnant en 2024, m\u00eame face \u00e0 un l\u00e9ger ralentissement des ventes observ\u00e9 au troisi\u00e8me trimestre. 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