{"id":34701,"date":"2024-09-20T21:08:01","date_gmt":"2024-09-20T19:08:01","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34701"},"modified":"2024-09-20T21:08:04","modified_gmt":"2024-09-20T19:08:04","slug":"alfa-romeo-cree-que-el-tonale-ya-no-es-suficiente-el-junior-al-rescate","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/chiffres-alfa-romeo-le-tonale-ne-suffit-plus-le-junior-a-la-rescousse\/","title":{"rendered":"Alfa Romeo cifras: Tonale ya no basta, \u00a1Junior al rescate!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Desde hace varios a\u00f1os, Alfa Romeo<\/a> lucha por mantener su lugar en el panorama automovil\u00edstico ante la feroz competencia y una gama con muy pocos modelos. Aunque el Giulia y el Stelvio dejaron huella cuando se lanzaron en 2016 y 2017 respectivamente, las ventas se han estancado e incluso han disminuido desde 2019. La llegada del SUV Tonale en 2022 ha insuflado nueva vida a la marca, pero ya no es suficiente para cumplir las expectativas.<\/p>\n\n\n\n

Cifras preocupantes para 2024<\/h2>\n\n\n\n

Los ocho primeros meses de 2024 muestran claramente una tendencia preocupante para Alfa Romeo, especialmente en su Italia natal<\/strong>. Con un descenso del 13,24 1TP3Q en comparaci\u00f3n con el mismo periodo de 2023, las ventas totales de la marca en Italia han ca\u00eddo de 23.243 unidades a 20.166. Este descenso en un mercado tan simb\u00f3lico es alarmante. \u00bfEst\u00e1 soportando indirectamente la marca el peso de las disputas entre Stellantis y el gobierno italiano?<\/p>\n\n\n\n

\"\"
Matriculaciones Alfa Romeo de enero a agosto de 2024 - top 5 pa\u00edses.<\/figcaption><\/figure>\n\n\n\n

Los dem\u00e1s mercados europeos, aunque m\u00e1s estables<\/strong>En Francia, Alfa Romeo registra un aumento de En Francia, Alfa Romeo registr\u00f3 un aumento de 11,32 % (2.723 unidades), mientras que en Alemania el mercado creci\u00f3 7,61 % (4.526 unidades). En Estados Unidos, las cifras (que tenemos hasta junio) tambi\u00e9n se mantienen ligeramente al alza, con un aumento de 1,43 % y 4.768 veh\u00edculos vendidos (el Giulia y el Stelvio siguen vendi\u00e9ndose bien all\u00ed). Espa\u00f1a, por su parte, se estanc\u00f3 con un crecimiento de s\u00f3lo 0,14 %. Sin embargo, todos estos resultados no ocultan una ca\u00edda global de las ventas de 6,57 % si s\u00f3lo se tienen en cuenta los 5 primeros pa\u00edses.<\/p>\n\n\n\n

La urgencia de Junior<\/h2>\n\n\n\n

Frente a estas cifras, Alfa Romeo necesitaba urgentemente un nuevo modelo <\/strong>capaz de impulsar las ventas. As\u00ed es como el Junior, un SUV compacto 100 % Stellantis, debut\u00f3 en todos los concesionarios en septiembre de 2024. Su lanzamiento estuvo acompa\u00f1ado de un una campa\u00f1a publicitaria para llegar a nuevos clientes<\/a> m\u00e1s j\u00f3venes y urbanos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El Junior llega en un momento estrat\u00e9gico para Alfa Romeo. No s\u00f3lo tiene que compensar el descenso de rendimiento del Tonale, sino que tambi\u00e9n tiene que ofrecer a la marca una plataforma de lanzamiento para futuros modelos muy esperados<\/strong> La nueva generaci\u00f3n del Stelvio, prevista para 2025, y el Giulia en 2026.<\/p>\n\n\n\n

Ser\u00e1 interesante siga de cerca las cifras de matriculaci\u00f3n del \u00faltimo trimestre de 2024<\/strong>. Si Junior tiene \u00e9xito, podr\u00eda salvar un a\u00f1o complicado para la marca y asegurar su futuro en un mercado cada vez m\u00e1s competitivo. A modo de recordatorio, El objetivo del CEO de Alfa Romeo para 2024 es hacerlo mejor que en 2019<\/a>Son m\u00e1s de 80.000 unidades. Quedan pocos meses para alcanzar este objetivo, as\u00ed que vamos a necesitar muchos clientes potenciales.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-34701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nChiffres Alfa Romeo : le Tonale ne suffit plus, le Junior \u00e0 la rescousse ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Depuis quelques ann\u00e9es, Alfa Romeo peine \u00e0 maintenir sa place dans le paysage automobile face \u00e0 une concurrence f\u00e9roce et une gamme trop pauvre en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-cree-que-el-tonale-ya-no-es-suficiente-el-junior-al-rescate\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chiffres Alfa Romeo : le Tonale ne suffit plus, le Junior \u00e0 la rescousse ! 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