{"id":34650,"date":"2024-09-10T20:37:51","date_gmt":"2024-09-10T18:37:51","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34650"},"modified":"2024-09-10T20:37:53","modified_gmt":"2024-09-10T18:37:53","slug":"una-estrella-de-la-casa-de-papel-para-un-anuncio-del-nuevo-alfa-romeo-suv","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/une-star-de-la-casa-de-papel-pour-une-pub-du-nouveau-suv-alfa-romeo\/","title":{"rendered":"Una estrella de La Casa de Papel en un anuncio del nuevo SUV de Alfa Romeo"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-1024x683.jpg\" alt=\"\" class=\"wp-image-34651\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads-600x400.jpg 600w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2024\/09\/alfa-romeo-ads.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>De Mil\u00e1n a Berl\u00edn, <strong>el nuevo Alfa Romeo Junior lanza una campa\u00f1a publicitaria<\/strong> con Pedro Gonz\u00e1lez Alonso, <strong>el actor espa\u00f1ol m\u00e1s conocido por su papel en Berl\u00edn <\/strong>en <em>La Casa de Papel<\/em>. Esta elecci\u00f3n pone de manifiesto el deseo de Alfa Romeo de asociarse a una figura ic\u00f3nica y carism\u00e1tica para llamar la atenci\u00f3n sobre su \u00faltimo modelo.<\/p>\n\n\n\n<p>El SUV Alfa Romeo Junior se da a conocer en una campa\u00f1a titulada \"Aprende a amar de nuevo\". A diferencia de otros anuncios, esta campa\u00f1a no se limita a promocionar las especificaciones t\u00e9cnicas del veh\u00edculo. Su objetivo es crear un v\u00ednculo emocional con el p\u00fablico (como suele ocurrir con esta marca), invitando a los espectadores a <strong>volver a conectar con su pasi\u00f3n por la marca Alfa Romeo<\/strong>.<\/p>\n\n\n\n<p>Pedro Alonso no es la primera celebridad que representa a Alfa Romeo en su publicidad. En el pasado, estrellas como Uma Thurman, que encarn\u00f3 la elegancia y el refinamiento en una memorable campa\u00f1a, y el piloto de carreras Kimi R\u00e4ikk\u00f6nen tambi\u00e9n han prestado su imagen a la marca italiana. Estas colaboraciones siempre han tenido como objetivo subrayar los valores de elegancia y deportividad asociados a Alfa Romeo.<\/p>\n\n\n\n<p>La m\u00fasica desempe\u00f1a un papel central en esta nueva campa\u00f1a. Compuesta por Flavio Ibba y Marco Gualdi, de Red Rose Productions, la interpreta Loredana Fadda con el tema \"I Feel Love\", un cl\u00e1sico de P. Bellotte, G. Moroder y D. Summer. Esta banda sonora refuerza la atm\u00f3sfera emocional del anuncio, subrayando el irresistible atractivo del veh\u00edculo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Alfa Romeo Junior | Aprender a amar de nuevo\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/rBYchRm6k5w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[364],"class_list":["post-34650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-milano","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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