{"id":34573,"date":"2024-08-20T21:14:00","date_gmt":"2024-08-20T19:14:00","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34573"},"modified":"2024-08-20T21:14:07","modified_gmt":"2024-08-20T19:14:07","slug":"jaguar-sigue-la-arriesgada-estrategia-electrica-de-maserati-100","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/voiture-electrique\/jaguar-suit-maserati-sur-la-strategie-risquee-du-100-electrique\/","title":{"rendered":"Jaguar sigue la arriesgada estrategia el\u00e9ctrica 100 % de Maserati"},"content":{"rendered":"

En un momento en que la industria del autom\u00f3vil est\u00e1 experimentando cambios radicales, Jaguar y Maserati apuestan decididamente por la electrificaci\u00f3n total<\/strong>. Por si a\u00fan no lo sab\u00edas, para 2028 Maserati planea convertirse en una marca de coches deportivos y de lujo totalmente el\u00e9ctricos, y acabamos de saber que Jaguar le sigue de cerca con una estrategia similar, marcando una nueva era para estas dos marcas ic\u00f3nicas.<\/p>\n\n\n\n

Maserati: el reto el\u00e9ctrico en el centro de la estrategia Stellantis<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

El La decisi\u00f3n de Maserati de apostar por 100 % el\u00e9ctricos<\/a> para 2028 forma parte de una estrategia m\u00e1s amplia del Grupo Stellantis. Esta estrategia, guiada por el plan Dare Forward 2030, tiene por objeto transformando a Maserati en pionero de la electromovilidad en el segmento de lujo<\/strong>. Sin embargo, esta transici\u00f3n no est\u00e1 exenta de riesgos. La puesta en com\u00fan de componentes dentro de Stellantis, necesaria para alcanzar los ambiciosos objetivos financieros del grupo, podr\u00eda da\u00f1ar potencialmente la imagen de marca exclusiva de Maserati.<\/p>\n\n\n\n

La decisi\u00f3n de abandonar los motores de combusti\u00f3n, anta\u00f1o el coraz\u00f3n palpitante de los modelos Maserati, es audaz. El reto es tanto mayor cuanto que marcas como Lamborghini, Ferrari o la ultralujosa Bugatti siguen apostando por los motores de combusti\u00f3n a medio plazo. En este contexto, la elecci\u00f3n de Maserati puede parecer fuera de lugar, pero est\u00e1 en consonancia con su deseo de cumplir las estrictas normas sobre emisiones de CO2, especialmente la norma CAFE, que impone cuotas de veh\u00edculos el\u00e9ctricos para 2025.<\/p>\n\n\n\n

Jaguar: una transici\u00f3n el\u00e9ctrica radical<\/h2>\n\n\n\n

Igual que Maserati, Por ello, Jaguar tambi\u00e9n ha tomado la decisi\u00f3n de mirar hacia un futuro 100 % el\u00e9ctrico. <\/strong>Sin embargo, la marca brit\u00e1nica est\u00e1 adoptando una estrategia a\u00fan m\u00e1s radical: est\u00e1 planeando un periodo de alrededor de un a\u00f1o en el que no tendr\u00e1 coches nuevos para vender en determinados mercados, especialmente en el Reino Unido. Esta decisi\u00f3n, aunque arriesgada, podr\u00eda permitir a Jaguar reinventarse por completo y concentrarse en una nueva gama totalmente el\u00e9ctrica.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Esta elecci\u00f3n estrat\u00e9gica es tanto m\u00e1s sorprendente cuanto que Jaguar est\u00e1 dispuesta a sacrificar todos sus modelos actuales, incluido el I-Pace, el pionero el\u00e9ctrico de la marca. El primer veh\u00edculo de esta nueva era, un GT el\u00e9ctrico de lujo, se espera para 2026. Con una autonom\u00eda de m\u00e1s de 640 km y una potencia de 575 CV, este modelo se dirige claramente a la gama alta del mercado. El precio de partida superar\u00e1 los 130.000 euros.<\/p>\n\n\n\n

La ausencia de nuevos modelos durante todo un a\u00f1o podr\u00eda poner en peligro la posici\u00f3n de Jaguar en el mercado, pero la marca apuesta por una estrategia polifac\u00e9tica para superar este periodo: concentraci\u00f3n en los veh\u00edculos de ocasi\u00f3n, refuerzo de los servicios posventa y sinergia con los concesionarios Land Rover. <\/p>\n\n\n\n

Sin embargo, esta audaz apuesta recuerda a los tumultos pasados de la marca, en particular el abandono del proyecto del XJ el\u00e9ctrico tras una inversi\u00f3n masiva. Jaguar ha soportado una d\u00e9cada dif\u00edcil, marcada por las incertidumbres relacionadas con el Brexit, los frecuentes cambios en la direcci\u00f3n y una dr\u00e1stica ca\u00edda de las ventas, de 180.000 unidades en 2018 a menos de 67.000 en 2023.<\/p>\n\n\n\n

\u00bfUna nueva era para el lujo automovil\u00edstico?<\/h2>\n\n\n\n

Las estrategias de Jaguar, Maserati e incluso Lotus reflejan una tendencia entre ciertas marcas de lujo que buscan reinventarse en un mundo que probablemente se incline cada vez m\u00e1s hacia la electromovilidad. Mientras fabricantes como Lamborghini o Ferrari siguen apostando por los motores de combusti\u00f3n, otros se arriesgan a posicionarse como l\u00edderes del lujo el\u00e9ctrico. Valor o suicidio, el tiempo lo dir\u00e1.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[371],"tags":[],"class_list":["post-34573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voiture-electrique","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nJaguar suit Maserati sur la strat\u00e9gie risqu\u00e9e du 100 % \u00e9lectrique - ItalPassion<\/title>\n<meta name=\"description\" content=\"Alors que l'industrie automobile est en pleine mutation, Jaguar et Maserati s'engagent r\u00e9solument sur la voie de l'\u00e9lectrification totale. 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