{"id":34469,"date":"2024-07-31T21:27:26","date_gmt":"2024-07-31T19:27:26","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34469"},"modified":"2024-07-31T21:27:27","modified_gmt":"2024-07-31T19:27:27","slug":"stellantis-no-tiene-intencion-de-vender-maserati","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/stellantis-na-pas-lintention-de-vendre-maserati\/","title":{"rendered":"Stellantis no tiene intenci\u00f3n de vender Maserati"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Hace unos d\u00edas publicamos una noticia en la que se afirmaba que Stellantis preparaba una venta o escisi\u00f3n de Maserati<\/a>. Esta posibilidad parec\u00eda cre\u00edble, sobre todo siguientes declaraciones de Natalie Knight,<\/strong> Director Financiero de Stellantis, que hab\u00eda mencionado opciones para encontrar el mejor hogar para su marca de lujo<\/strong> en dificultad.<\/p>\n\n\n\n

Desde 2023, Maserati atraviesa un periodo turbulento. Las cifras bajan y la marca lucha por recuperarse<\/a>. El comienzo de 2024 estuvo marcado por cambios de direcci\u00f3n<\/a>en aplazamiento del lanzamiento de nuevos productos<\/a> y Dudas t\u00e9cnicas sobre el uso de la plataforma STLA Large<\/a> de Stellantis. La situaci\u00f3n se ha deteriorado hasta el punto de que Maserati fue la \u00fanica marca ausente en el D\u00eda del Inversor de Stellantis 2024<\/a>Esta es una clara se\u00f1al de las dificultades encontradas.<\/p>\n\n\n\n

Dos opciones parec\u00edan perfilarse para el futuro de Maserati <\/strong>Entre ellas, una venta completa a otro grupo automovil\u00edstico, con Ferrari a la cabeza de los rumores persistentes, o una escisi\u00f3n que ver\u00eda a Maserati convertirse en una entidad independiente, pero a\u00fan vinculada a Stellantis. Esta \u00faltima estrategia habr\u00eda permitido a la marca reestructurarse conservando cierta cercan\u00eda a su grupo original.<\/p>\n\n\n\n

A continuaci\u00f3n, una carta oficial de Rocco Palombella, Secretario General de la UILM, a John Elkann, pon\u00eda de manifiesto la dram\u00e1tica situaci\u00f3n de Maserati. En esta carta, Palombella expres\u00f3 su preocupaci\u00f3n por el futuro de la marca e incluso sugiri\u00f3 una fusi\u00f3n con Ferrari para crear un grupo de lujo italiano.<\/strong>. Stellantis respondi\u00f3 r\u00e1pidamente.<\/p>\n\n\n\n

En una declaraci\u00f3n oficial firmada por John Elkann y Carlos Tavares, Stellantis ha negado firmemente cualquier intenci\u00f3n de vender Maserati<\/strong> o combinarla con otros grupos de lujo italianos. El comunicado reafirma el compromiso incondicional de Stellantis con Maserati, la \u00fanica marca de lujo entre las 14 marcas del Grupo. Maserati est\u00e1 realizando la transici\u00f3n a la electrificaci\u00f3n con el programa Folgore BEV, que incluye versiones ICE y BEV del GranTurismo y el GranCabrio, as\u00ed como versiones ICE, mild hybrid y BEV del Grecale. Los sucesores del Quattroporte y el Levante tambi\u00e9n est\u00e1n en proyecto.<\/p>\n\n\n\n

Este cambio de ret\u00f3rica entre las declaraciones de Natalie Knight y el comunicado de prensa oficial de Stellantis plantea una serie de preguntas. \u00bfPor qu\u00e9 este giro repentino? \u00bfEs una respuesta a la presi\u00f3n pol\u00edtica y sindical? O una estrategia para disipar las preocupaciones<\/strong> el mercado y los inversores?<\/p>\n\n\n\n

En cualquier caso, Stellantis mantiene su visi\u00f3n de un 100 % el\u00e9ctrico para Maserati en 2030. Los pr\u00f3ximos meses ser\u00e1n decisivos para Maserati<\/strong>. La marca tendr\u00e1 que afrontar el reto de la transici\u00f3n el\u00e9ctrica manteni\u00e9ndose fiel a su herencia y a su p\u00fablico espec\u00edfico. Stellantis, por su parte, se compromete a apoyar a Maserati en esta transici\u00f3n, garantizando que cada marca de su cartera pueda construir un negocio rentable y sostenible en los pr\u00f3ximos 10 a\u00f1os.<\/p>\n\n\n\n

Queda por ver si esta nueva estrategia dar\u00e1 sus frutos. Mientras tanto, los fans de la marca tendr\u00e1n que esperar a ver c\u00f3mo se desarrolla este culebr\u00f3n en los pr\u00f3ximos meses, ya que este comunicado oficial es tranquilizador en cuanto a la forma, sigue sin tranquilizar sobre el fondo<\/strong> las cifras existen, las palabras de Natalie Knight se han pronunciado, y lal spin-off se anunci\u00f3 oficialmente hace poco tiempo<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-34469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nStellantis n'a pas l'intention de vendre Maserati - ItalPassion<\/title>\n<meta name=\"description\" content=\"Il y a quelques jours, nous publiions une actualit\u00e9 affirmant que Stellantis pr\u00e9parait une vente ou un spin-off de Maserati. 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