{"id":34457,"date":"2024-07-25T21:44:30","date_gmt":"2024-07-25T19:44:30","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34457"},"modified":"2024-07-25T22:38:43","modified_gmt":"2024-07-25T20:38:43","slug":"cifras-de-maserati-para-el-primer-semestre-de-2024-la-marca-esta-en-numeros-rojos","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-chiffres-du-premier-semestre-2024-la-marque-est-dans-le-rouge\/","title":{"rendered":"Maserati: cifras del primer semestre de 2024, la marca est\u00e1 en n\u00fameros rojos"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

El 25 de julio de 2024, Stellantis dio a conocer sus resultados financieros a los inversores, una oportunidad para que el grupo se desnudara, o casi, detallando tanto los buenos como los malos resultados. Entre ellos, las cifras de la marca Maserati se caracterizan, por desgracia, por una tendencia al retroceso,<\/strong> llegar por primera vez una situaci\u00f3n financiera en n\u00fameros rojos<\/strong>.<\/p>\n\n\n\n

Durante su presentaci\u00f3n, Stellantis atribuy\u00f3 estos decepcionantes resultados a una serie de factores. La direcci\u00f3n descenso de las ventas de Grecale y una gama de productos incompleta<\/strong> han pesado mucho en los resultados. Aun as\u00ed, los ingresos de la marca en el primer semestre de 2024 ascendieron a 631 millones de euros, lo que supone un fuerte descenso con respecto a los 1.310 millones de euros registrados en el primer semestre de 2023 y los 941 millones de euros del primer semestre de 2022. Los beneficios siguieron la misma tendencia, pasando de 121 millones de euros en 2023 a solo 20 millones de euros en 2024, frente a 62 millones de euros en 2022.<\/p>\n\n\n\n

<\/th>Ingresos<\/th>Beneficios<\/th>Margen<\/th><\/tr><\/thead>
H1 2024<\/td>631 000 000 \u20ac<\/td>20 000 000 \u20ac<\/td>1,9 %<\/td><\/tr>
H1 2023<\/td>1 310 000 000 \u20ac<\/td>121 000 000 \u20ac<\/td>9,2 %<\/td><\/tr>
H1 2022<\/td>941 000 000 \u20ac<\/td>62 000 000 \u20ac<\/td>6,6 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Es importante se\u00f1alar que estos beneficios se vuelven negativos<\/strong> si tenemos en cuenta los 349 millones de euros de gastos excepcionales, incluidos 25 millones de euros por la reducci\u00f3n de recursos humanos. Como resultado, el beneficio del primer semestre de 2024 se convierte en una p\u00e9rdida de 1,5 millones de euros. -82 millones de euros<\/strong>.<\/p>\n\n\n\n

Para mejorar la rentabilidad, Stellantis ha introducido acciones para reducir el gasto<\/strong>. El venta de la f\u00e1brica de Maserati en Grugliasco<\/a> el a\u00f1o pasado, los 173 despidos de la f\u00e1brica de M\u00f3dena<\/a>y el cierre del Laboratorio de Innovaci\u00f3n de Maserati en M\u00f3dena<\/a> son ejemplos sorprendentes.<\/p>\n\n\n\n

El margen de beneficios de Maserati cay\u00f3 dr\u00e1sticamente,<\/strong> de 9,2 % en el primer semestre de 2023 a 1,9 % en 2024, lo que supone un descenso significativo respecto a las 6,6 % registradas en 2022. Las ventas se reducen a la mitad.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Estos preocupantes resultados plantean muchos interrogantes sobre el futuro de Maserati. Entre nuestros art\u00edculos anteriores en los que nos preguntamos si Stellantis sab\u00eda lo que estaba haciendo<\/a>, el nuevo plan de productos 2028<\/a>s, el cambios importantes en la gesti\u00f3n<\/a>s, el dudas sobre la gesti\u00f3n t\u00e9cnica<\/a>y el cuestionando el 100 % el\u00e9ctrico<\/a>La marca parece navegar en aguas turbulentas.<\/p>\n\n\n\n

Un \u00faltimo dato no tranquilizador, Maserati, completamente eclipsada en el D\u00eda del Inversor de Stellantis 2024<\/a>Esta ausencia dice mucho de la posici\u00f3n actual de la marca en el Grupo.<\/p>\n\n\n\n

La ofensiva Folgore no hizo ruido y los resultados financieros de Maserati, a\u00f1o tras a\u00f1o, fueron preocupantes. Se est\u00e1 considerando una escisi\u00f3n, pero con una condici\u00f3n<\/a>a rTambi\u00e9n se habl\u00f3 de una adquisici\u00f3n por parte de Ferrari.<\/a>... La marca necesita dar la vuelta a la situaci\u00f3n si no quiere hundirse m\u00e1s. El reto es inmenso, pero la historia de Maserati demuestra que siempre ha sabido recuperarse ante la adversidad. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-34457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : chiffres du premier semestre 2024, la marque est dans le rouge - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ce 25 juillet 2024, Stellantis d\u00e9voilait ses r\u00e9sultats financiers aux investisseurs, une occasion pour le groupe de se mettre \u00e0 nu ou presque, d\u00e9taillant\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/maserati\/cifras-de-maserati-para-el-primer-semestre-de-2024-la-marca-esta-en-numeros-rojos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati : chiffres du premier semestre 2024, la marque est dans le rouge - 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