{"id":34291,"date":"2024-07-01T21:04:26","date_gmt":"2024-07-01T19:04:26","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34291"},"modified":"2024-07-08T21:25:05","modified_gmt":"2024-07-08T19:25:05","slug":"maserati-cierra-sus-primeros-concesionarios-en-francia","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-les-premieres-concessions-baissent-le-rideau-en-france\/","title":{"rendered":"Maserati: cierran los primeros concesionarios en Francia"},"content":{"rendered":"
\"\"
Foto Niko Villaume con permiso para Italpassion<\/figcaption><\/figure>\n\n\n\n

En 2024, Maserati<\/a> ha sido testigo de una serie de cierres de concesionarios en Francia, lo que marca un periodo dif\u00edcil para la marca de lujo italiana. Este a\u00f1o han cerrado tres concesionarios: Rennes, Menton y, m\u00e1s recientemente, Mulhouse. Este \u00faltimo cierre fue especialmente duro para los entusiastas de la marca y los clientes fieles.<\/p>\n\n\n\n

El gerente* del concesionario Maserati Mulhouse comparti\u00f3 una emotiva declaraci\u00f3n sobre el anuncio del cierre:<\/p>\n\n\n\n

<\/use><\/svg>\n

\"Con profundo pesar y tristeza les informo del cierre del punto de venta Maserati CarAvenue Mulhouse, situado en 21 Avenue de Suisse, 68110 ILLZACH, con efecto a partir del 30 de junio de 2024\".<\/p>\n<\/blockquote>\n\n\n\n

Desde su apertura, el equipo de Maserati Mulhouse ha establecido una s\u00f3lida relaci\u00f3n con sus clientes. El director les expres\u00f3 su gratitud:<\/p>\n\n\n\n

<\/use><\/svg>\n

\"Su confianza y lealtad han estado en el coraz\u00f3n de nuestro negocio, y nos gustar\u00eda expresar nuestra profunda gratitud por los a\u00f1os de colaboraci\u00f3n y placer compartido.\"<\/p>\n<\/blockquote>\n\n\n\n

La decisi\u00f3n de cerrar este concesionario ha sido dif\u00edcil pero necesaria, tomada de acuerdo con el distribuidor CarAvenue y el fabricante Maserati. El equipo ha reconocido las molestias causadas por el cierre y ha pedido disculpas a los clientes. A partir de esta fecha, los clientes podr\u00e1n seguir benefici\u00e1ndose de los servicios Maserati en los dem\u00e1s puntos de venta de la red francesa.<\/p>\n\n\n\n

El cierre se produce en un momento de transformaci\u00f3n estrat\u00e9gica para Maserati, que ha optado por avanzar hacia una gama de veh\u00edculos el\u00e9ctricos. a\u00f1adi\u00f3:<\/p>\n\n\n\n

<\/use><\/svg>\n

\"Puedo asegurarles que la marca no est\u00e1 acabada. Ha tomado una direcci\u00f3n audaz al avanzar hacia una gama el\u00e9ctrica\".<\/p>\n<\/blockquote>\n\n\n\n

Los nuevos modelos Folgore, con el Grecale, GranTurismo y GranCabrio, son la encarnaci\u00f3n de esta la transici\u00f3n a los veh\u00edculos el\u00e9ctricos, una estrategia para destacar entre la multitud<\/strong> y cumplir una normativa cada vez m\u00e1s estricta. Este enfoque marca una ruptura con otras marcas que siguen ofreciendo modelos de combusti\u00f3n e h\u00edbridos enchufables.<\/p>\n\n\n\n

Sin embargo, esta transici\u00f3n no est\u00e1 exenta de desaf\u00edos. Subray\u00f3 las dificultades econ\u00f3micas a las que se enfrentan las concesiones en este contexto de transici\u00f3n energ\u00e9tica:<\/p>\n\n\n\n

<\/use><\/svg>\n

\"Hoy en d\u00eda, por desgracia, es complicado conseguir rentabilidad entre los motores de combusti\u00f3n interna sobrecargados y la t\u00edmida demanda de los 100 % el\u00e9ctricos.<\/p>\n<\/blockquote>\n\n\n\n

Menciona tambi\u00e9n que la fiscalidad en Francia dificulta el mantenimiento de los vol\u00famenes de venta. En su opini\u00f3n, si Maserati hubiera aprovechado la desgravaci\u00f3n fiscal para los h\u00edbridos enchufables, los vol\u00famenes de ventas habr\u00edan sido muy diferentes. <\/strong>A pesar de estos retos, la demanda de los nuevos modelos existe, aunque los costes asociados sigan siendo un obst\u00e1culo importante.<\/p>\n\n\n\n

A pesar de estos cierres, hay signos positivos para la marca en Francia. Se han abierto nuevos concesionarios, entre ellos Maserati M\u00f3naco en mayo de 2023 y Maserati Toulouse en marzo de 2024.<\/p>\n\n\n\n

As\u00ed pues, a pesar de los cierres, Maserati contin\u00faa su transformaci\u00f3n, esperando que sus opciones estrat\u00e9gicas den fruto a largo plazo. <\/strong><\/p>\n\n\n\n

*Tras ponerse en contacto con la redacci\u00f3n, el gerente del concesionario pidi\u00f3 que se suprimiera su nombre.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-34291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : les premi\u00e8res concessions baissent le rideau en France - ItalPassion<\/title>\n<meta name=\"description\" content=\"Photo Niko Villaume avec autorisation pour Italpassion En 2024, Maserati a connu une s\u00e9rie de fermetures de concessions en France, marquant une p\u00e9riode\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-cierra-sus-primeros-concesionarios-en-francia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati : les premi\u00e8res concessions baissent le rideau en France - 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