{"id":34175,"date":"2024-06-12T21:16:12","date_gmt":"2024-06-12T19:16:12","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34175"},"modified":"2024-06-12T21:16:14","modified_gmt":"2024-06-12T19:16:14","slug":"el-director-general-de-dalfa-romeo-confirma-su-objetivo-para-2024","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/le-pdg-dalfa-romeo-confirme-lobjectif-de-2024\/","title":{"rendered":"El CEO de Alfa Romeo confirma su objetivo para 2024"},"content":{"rendered":"
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En una entrevista en v\u00eddeo concedida a La Gazzetta dello Sport con motivo de la participaci\u00f3n de la marca automovil\u00edstica en el Biscione 1000 Miglia 2024, Jean-Philippe Imparato.., Consejero Delegado deAlfa Romeo<\/a>anunci\u00f3 las ambiciones de la marca para el a\u00f1o en curso.<\/strong> Seg\u00fan \u00e9l, Alfa Romeo tiene previsto vender entre 80.000 y 90.000 veh\u00edculos en todo el mundo de aqu\u00ed a 2024<\/strong>. Sin embargo, Imparato subraya que las cifras de ventas no son la m\u00e1xima prioridad. El \u00e9nfasis se pone en un trabajo riguroso para relanzar la marca a escala internacional y preservar su valor intr\u00ednseco.<\/p>\n\n\n\n

Imparato reiter\u00f3 que el objetivo principal es reforzar el prestigio de Alfa Romeo en lugar de centrarse \u00fanicamente en el volumen de ventas<\/strong>. Esta estrategia est\u00e1 concebida para garantizar la viabilidad y rentabilidad de la marca a largo plazo. En 2023, Alfa Romeo habr\u00e1 superado las 70.000 unidades<\/a> ventas, su mejor resultado desde 2020. Para 2024, el objetivo es superar a 2019, cuando se vendieron algo m\u00e1s de 77.000 unidades,<\/strong> aunque esta cifra a\u00fan est\u00e1 lejos de las 131.000 unidades alcanzadas en 2018.<\/p>\n\n\n\n

En la misma entrevista, Imparato destac\u00f3 la importancia estrat\u00e9gica del lanzamiento delAlfa Romeo Junior<\/a>un modelo que volver\u00e1 a situar la marca premium de Stellantis en el mapa en el segmento B del mercado<\/strong>. Este lanzamiento es esencial para recuperar antiguos clientes, en particular los que pose\u00edan un MiTo o un Giulietta, y para atraer a nuevos clientes. El CEO tambi\u00e9n confirm\u00f3 que Alfa Romeo lanzar\u00e1 un nuevo modelo cada a\u00f1o, con el nuevo Stelvio previsto para 2025 y el nuevo Giulia para 2026. Estas iniciativas deber\u00edan permitir que la marca siga generando beneficios<\/strong>Se trata de una condici\u00f3n sine qua non para futuros desarrollos.<\/p>\n\n\n\n

En cuanto a la producci\u00f3n, Imparato reiter\u00f3 que Italia sigue siendo el centro de las operaciones de Alfa Romeo. Los nuevos Giulia y Stelvio se producir\u00e1n en Cassino, mientras que el SUV Tonale se fabrica en Pomigliano. Imparato tambi\u00e9n confirm\u00f3 que la marca seguir\u00e1 invirtiendo en Italia.<\/p>\n\n\n\n

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A pesar de estancamiento de las ventas en Italia<\/a>su principal mercado, Alfa Romeo avanza en pa\u00edses como Francia, Alemania y Espa\u00f1a<\/strong>. El lanzamiento del nuevo SUV Junior, cuyas matriculaciones comenzar\u00e1n probablemente antes del cuarto trimestre de 2024, podr\u00eda ser un importante motor de crecimiento. El objetivo de Imparato de Entre 80.000 y 90.000 unidades de aqu\u00ed a 2024 parece prudente y realista.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-34175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe PDG d'Alfa Romeo confirme l'objectif de 2024 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lors d'une interview vid\u00e9o accord\u00e9e \u00e0 La Gazzetta dello Sport \u00e0 l'occasion de la participation de la marque automobile au Biscione \u00e0 la 1000 Miglia 2024,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/el-director-general-de-dalfa-romeo-confirma-su-objetivo-para-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le PDG d'Alfa Romeo confirme l'objectif de 2024 - 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