{"id":34157,"date":"2024-06-05T21:14:17","date_gmt":"2024-06-05T19:14:17","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=34157"},"modified":"2024-06-05T21:14:19","modified_gmt":"2024-06-05T19:14:19","slug":"alfa-romeo-sorprende-con-una-desaceleracion-de-las-ventas-enitalia-en-mayo-de-2024","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-ralentissement-etonnant-des-ventes-pour-litalie-en-mai-2024\/","title":{"rendered":"Alfa Romeo: sorprendente ralentizaci\u00f3n de las ventas en Italia en mayo de 2024"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Italia, hist\u00f3rica y l\u00f3gicamente el mejor mercado para Alfa Romeo<\/a>, ve una sorprendente ca\u00edda de las ventas de la marca italiana en 2024<\/strong>. De hecho, los tres \u00faltimos meses -marzo, abril y mayo- muestran una tendencia a la baja, especialmente marcada en el caso del Mayo de 2024 con una ca\u00edda del 25,3 %<\/strong> en comparaci\u00f3n con el mismo mes del a\u00f1o anterior.<\/p>\n\n\n\n

En un curioso giro de los acontecimientos, Alfa Romeo ha elegido este momento para publicar un comunicado de prensa en el que anuncia los buenos resultados de dos de sus modelos estrella en mayo: el Stelvio y el Giulia<\/strong>. Seg\u00fan el comunicado de prensa, el Stelvio D-SUV matricul\u00f3 2.821 unidades, lo que representa m\u00e1s del 10 % del segmento, mientras que la berlina deportiva Giulia alcanz\u00f3 una cuota de segmento del 3,5 %.<\/p>\n\n\n\n

Comunicado de prensa de Alfa Romeo Italia de mayo de 2024:<\/strong><\/p>\n\n\n\n

\" Alfa Romeo Giulia y Stelvio brillan en mayo. A pesar de un mercado en declive, Alfa Romeo cierra los cinco primeros meses del a\u00f1o con excelentes resultados del Stelvio y del Giulia: el Alfa Romeo D-SUV registra 2.821 unidades y una cuota de segmento de m\u00e1s de 10 %, mientras que la berlina deportiva Giulia obtiene una cuota de segmento de 3,5 %. El crecimiento de ambos modelos tambi\u00e9n se vio respaldado por un aumento significativo en el canal privado: en comparaci\u00f3n con el a\u00f1o anterior, de hecho, el Giulia aument\u00f3 en 25 % y el Stelvio en 14 %. Estas cifras mejorar\u00e1n a\u00fan m\u00e1s gracias a la iniciativa \"Diamo valore al made in Italy\" de Stellantis, adem\u00e1s de las subvenciones gubernamentales que acaban de ponerse en marcha. Una contribuci\u00f3n significativa al crecimiento de la marca vendr\u00e1 del nuevo Junior, que est\u00e1 recibiendo innumerables pedidos anticipados de las recientes versiones Ibrida y Elettrica.\"<\/p>\n\n\n\n

Este comunicado de prensa pone de relieve un hecho intrigante: aunque las ventas del Stelvio y el Giulia van en aumento, el Giulia es el modelo m\u00e1s popular, es el Alfa Romeo Tonale el que parece estar sufriendo.<\/strong> Con un total de m\u00e1s de 16.000 unidades vendidas en cinco meses, Alfa Romeo sigue en buena posici\u00f3n, en comparaci\u00f3n con los 14.404 coches matriculados en 2022 y las 26.787 unidades de 2023. Sin embargo, hay que vigilar de cerca la reciente tendencia negativa.<\/p>\n\n\n\n

Mes<\/th>2023<\/th>2024<\/th>Cambio (%)<\/th><\/tr><\/thead>
Enero<\/td>3 317<\/td>3 799<\/td>+14,5 %<\/td><\/tr>
Febrero<\/td>3 289<\/td>3 442<\/td>+4,7 %<\/td><\/tr>
Marzo<\/td>5 247<\/td>4 772<\/td>-9,1 %<\/td><\/tr>
Abril<\/td>2 382<\/td>2 291<\/td>-3,8 %<\/td><\/tr>
Mayo<\/td>2 677<\/td>2 001<\/td>-25,3 %<\/td><\/tr>
Total<\/td>16 912<\/td>16 305<\/td>-3,6 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

La situaci\u00f3n en Italia contrasta con la de Francia y Espa\u00f1a, donde Alfa Romeo obtuvo resultados positivos en comparaci\u00f3n con el a\u00f1o anterior. En cambio, se esperan cifras positivas en Alemania y Estados Unidos, otros dos mercados importantes para la marca.<\/p>\n\n\n\n

La ca\u00edda de las ventas en los \u00faltimos meses, y especialmente en mayo, es por tanto especialmente preocupante, <\/strong>lo que supone una desaceleraci\u00f3n sorprendente para una marca que siempre ha contado con Italia entre sus baluartes m\u00e1s s\u00f3lidos. El dinamismo del Stelvio y el Giulia no bastar\u00e1 para compensar el declive del Tonale, que podr\u00eda haber alcanzado una meseta. <\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":34158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-34157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo : ralentissement \u00e9tonnant des ventes pour l'Italie en mai 2024 - ItalPassion<\/title>\n<meta name=\"description\" content=\"L'Italie, historiquement et logiquement le meilleur march\u00e9 pour Alfa Romeo, conna\u00eet une baisse surprenante des ventes de la marque italienne en 2024. 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