{"id":33974,"date":"2024-05-15T13:31:25","date_gmt":"2024-05-15T11:31:25","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33974"},"modified":"2024-05-15T13:31:28","modified_gmt":"2024-05-15T11:31:28","slug":"lancia-vuelve-a-belgica-con-10-salas-de-exposicion","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/lancia\/lancia-est-de-retour-en-belgique-avec-10-showrooms\/","title":{"rendered":"Lancia vuelve a B\u00e9lgica con 10 salas de exposici\u00f3n"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Despu\u00e9s de una larga espera, Lancia<\/a> anuncia su regreso al mercado belga. Con una rica historia que abarca casi 117 a\u00f1os, Lancia se prepara para inaugurar diez nuevas salas de exposici\u00f3n en B\u00e9lgica<\/strong>Esto marca una nueva era para la marca a escala europea y belga.<\/p>\n\n\n\n

El anuncio se hizo en un acto celebrado en la Embajada de Italia en Bruselas, donde la direcci\u00f3n de Lancia confirm\u00f3 sus ambiciones. El futurista concept Pu+Ra HPE y el cl\u00e1sico Aurelia B20 estuvieron presentes para simbolizar la mezcla de tradici\u00f3n e innovaci\u00f3n que caracteriza a la marca.<\/p>\n\n\n\n

El nuevo Lancia Ypsilon, previsto para el segundo semestre de 2024,<\/strong> ser\u00e1 el primer modelo en aparecer en las carreteras belgas. Fabricado en Espa\u00f1a y basado en la plataforma Peugeot 208 \/ Opel Corsa, el Ypsilon incorporar\u00e1 elementos de dise\u00f1o del concepto Pu+Ra, en particular sus caracter\u00edsticos faros.<\/p>\n\n\n\n

Los diez concesionarios Lanciarepartidos por las principales ciudades del pa\u00eds, <\/strong>reflejar\u00e1n la nueva identidad de la marca. Inspirados en la sala de exposici\u00f3n de modelos de Mil\u00e1n, ofrecer\u00e1n una experiencia de dise\u00f1o premium, fiel al estilo italiano. Lancia se aleja as\u00ed de su imagen deportiva y popular de anta\u00f1o para adoptar un posicionamiento m\u00e1s lujoso.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Adem\u00e1s, las salas de exposici\u00f3n de Lancia estar\u00e1n estrat\u00e9gicamente situadas en La nueva divisi\u00f3n Stellantis Premium estar\u00e1 situada cerca de los puntos de venta de Alfa Romeo y DS Automobiles.<\/strong> La digitalizaci\u00f3n del proceso de compra tambi\u00e9n ser\u00e1 una prioridad, ya que se calcula que 50 % de las ventas se realizan en l\u00ednea.<\/p>\n\n\n\n

Francesco Colonnese, Director de Desarrollo Comercial de Lancia Europa, explica que se eligi\u00f3 B\u00e9lgica por su atractivo \"Made in Italy\" y el potencial del segmento B, donde se lanzar\u00e1 el Ypsilon. Tambi\u00e9n subray\u00f3 la importancia de la paciencia y de una estrategia a largo plazo, con el regreso anunciado del modelo Gamma en 2026 y del modelo Delta en 2028.<\/p>\n\n\n\n

\"gama<\/figure>\n\n\n\n

Lancia promete mantener unos precios competitivos frente a sus rivales, al tiempo que mantiene un alto nivel de servicio. calidad superior.<\/strong> Se esperan con impaciencia las primeras pruebas de conducci\u00f3n del Ypsilon, disponible en versiones el\u00e9ctrica e h\u00edbrida suave.<\/p>\n\n\n\n

Toda la gama Lancia Ypsilon en B\u00e9lgica estar\u00e1 disponible a partir de un precio de cat\u00e1logo de 25.000 euros. Para el motor h\u00edbrido, el precio comienza en 24.000 euros. Para la versi\u00f3n el\u00e9ctrica, el precio de cat\u00e1logo comienza en 34.500 \u20ac.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[26],"tags":[365],"class_list":["post-33974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lancia","tag-lancia-ypsilon","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLancia est de retour en Belgique avec 10 showrooms - ItalPassion<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s une longue attente, Lancia annonce son grand retour sur le march\u00e9 belge. 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