{"id":33870,"date":"2024-04-30T14:22:48","date_gmt":"2024-04-30T12:22:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33870"},"modified":"2024-04-30T14:25:42","modified_gmt":"2024-04-30T12:25:42","slug":"maserati-q1-2024-sin-sorpresas-las-cifras-caen-en-picado","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-q1-2024-sans-surprise-les-chiffres-plongent-beaucoup\/","title":{"rendered":"Maserati Q1 2024: como era de esperar, las cifras caen en picado... \u00a1y mucho!"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Stellantis acaba de publicar sus resultados de grupo, y aunque no son muy buenos, ni en Europa ni en Norteam\u00e9rica, vamos a centrarnos aqu\u00ed en la marca Maserati<\/a>. Y sin sorpresas, las cifras caen... \u00a1mucho!<\/strong><\/p>\n\n\n\n

Hemos estado hablando de ello durante todo 2023, y ahora a principios de 2024, cuando marcas como Lamborghini y Ferrari registran cifras r\u00e9cord<\/a>, Maserati parece haberse ahogado en su estrategia<\/strong>. Aunque hay que aplaudir modelos como el MC20 y el MCXtrema, as\u00ed como la participaci\u00f3n de equipos de clientes en GT2, el mercado ya no est\u00e1 alineado con la oferta de la marca.<\/p>\n\n\n\n

Tambi\u00e9n lo predijimos hace una semana con cifras de matriculaciones en Francia, Alemania e Italia<\/a>. Sin m\u00e1s pre\u00e1mbulos, la marca habr\u00e1 producido 3.300 coches en el primer trimestre de 2024, frente a los 8.400 del primer trimestre de 2023<\/strong>. Y sus ventas son de 300.000.000 euros frente a 700.000.000 euros (-55 %).<\/p>\n\n\n\n

\"\"
Producci\u00f3n Maserati 2010 - 2024<\/figcaption><\/figure>\n\n\n\n

Maserati atribuye estas cifras al descenso de la producci\u00f3n<\/strong> (-61 %) del Grecale y el Levante, as\u00ed como el fin de la producci\u00f3n del Ghibli y el Quattroporte. El Ghibli y el Quattroporte datan de 2013 y no se han renovado, el Levante podr\u00eda haber alargado su vida \u00fatil con actualizaciones, y el Gecale es un buen producto, pero con un posicionamiento equivocado para una marca de lujo. A este SUV le fue bien el a\u00f1o pasado porque se vend\u00eda por 80.000 euros o m\u00e1s, pero una vez agotada la clientela, no hay nada m\u00e1s que ofrecer.<\/p>\n\n\n\n

Si hablamos de ventas y no s\u00f3lo de producci\u00f3n, Maserati ha anunciado que en el primer trimestre de 2024 se vender\u00e1n 4.800 coches, frente a los 7.200 del primer trimestre de 2023. Dicho de otro modo, la marca ha vendido el stock de producci\u00f3n del a\u00f1o pasado.<\/strong> En realidad, no nos sorprende que, como por casualidad, 2023 haya sido ligeramente mejor que 2022 (v\u00e9ase el cuadro anterior), mientras que en nuestra lista de inscripci\u00f3n por pa\u00edses para 2023<\/a>Est\u00e1bamos m\u00e1s cerca de las 20.000 unidades.<\/p>\n\n\n\n

Lo que est\u00e1 ocurriendo es hist\u00f3rico, Por primera vez en m\u00e1s de una d\u00e9cada, Maserati podr\u00eda producir menos coches que Ferrari o Lamborghini.<\/strong> Por el momento, la marca mantiene oficialmente su estrategia de fabricar 100 coches el\u00e9ctricos de lujo %. La \u00faltima incorporaci\u00f3n a la gama, el hermoso Grancabrio Folgore<\/a>lo que es una apuesta muy arriesgada en un mercado de veh\u00edculos el\u00e9ctricos inmaduro. Tambi\u00e9n sigue siendo dudas sobre la plataforma t\u00e9cnica que se utilizar\u00e1<\/a> para futuros modelos, y el Director General admiti\u00f3 a medias que la energ\u00eda t\u00e9rmica podr\u00eda reaparecer en algunos mercados<\/a>...<\/p>\n\n\n\n

PD: sabemos que los equipos de Maserati nos leen, pero estos anuncios no nos alegran, al contrario, nos hacen doler el coraz\u00f3n.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-33870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati Q1 2024 : sans surprise, les chiffres plongent... beaucoup ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Stellantis vient de publier les r\u00e9sultats de son groupe, et s'ils ne sont pas tr\u00e8s bons, que ce soit en Europe ou en Am\u00e9rique du Nord, nous allons faire\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-q1-2024-sin-sorpresas-las-cifras-caen-en-picado\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati Q1 2024 : sans surprise, les chiffres plongent... beaucoup ! 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