{"id":33813,"date":"2024-04-22T20:55:54","date_gmt":"2024-04-22T18:55:54","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33813"},"modified":"2024-04-22T20:55:56","modified_gmt":"2024-04-22T18:55:56","slug":"alfa-romeo-junior-milano-rivaliza-en-un-segmento-complejo-puede-triunfar","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-junior-milano-rivales-segment-complexe-peut-elle-reussir\/","title":{"rendered":"Alfa Romeo Junior (Milano): rivales, un segmento complejo, \u00bfpuede triunfar?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

El lanzamiento de laAlfa Romeo<\/a> Junior es crucial para la marca italiana. Este peque\u00f1o SUV del segmento B es una nueva incorporaci\u00f3n a la gama, tiene la importante tarea de representar alrededor del 40 % de las ventas totales de Alfa Romeo<\/a>.<\/strong> Pero, \u00bfqui\u00e9nes son los rivales del Junior en este segmento? Averig\u00fc\u00e9moslo.<\/p>\n\n\n\n

Un segmento competitivo, especialmente para los h\u00edbridos<\/h2>\n\n\n\n

El Alfa Romeo Junior est\u00e1 en un segmento muy disputado, SUV premium del segmento B<\/strong>. Un segmento dominado por los modelos de combusti\u00f3n y combusti\u00f3n h\u00edbrida.<\/p>\n\n\n\n

\u00c9stos son los principales competidores 100 % el\u00e9ctrico<\/strong> que Alfa Romeo Junior debe vigilar de cerca:<\/p>\n\n\n\n

    \n
  1. Volvo EX30<\/strong> Este peque\u00f1o SUV sueco, directamente comparable en tama\u00f1o, s\u00f3lo est\u00e1 disponible en versi\u00f3n el\u00e9ctrica, con precios a partir de 38.990 euros. Los compradores pueden elegir entre dos opciones de bater\u00eda, que ofrecen una autonom\u00eda de 344 y 475 km respectivamente. En marzo de 2024 se vendieron m\u00e1s de 8.600 unidades en todos los pa\u00edses donde se comercializa. No est\u00e1 nada mal.<\/li>\n\n\n\n
  2. Inteligente #1<\/strong> Este modelo tambi\u00e9n es un competidor directo, fabricado en China, al igual que el Volvo EX30. Ofrece 270 CV por un precio de 36.315 euros. \u00bfInteresante? Sin embargo, s\u00f3lo vendi\u00f3 300 unidades en Francia en los dos primeros meses de 2024. \u00bfProblema de imagen?<\/li>\n\n\n\n
  3. Jeep Avenger<\/strong> el primo directo del Junior. Este SUV de la marca americana Jeep tambi\u00e9n se fabrica en Polonia y ofrece un precio atractivo a partir de 38.000 euros para la versi\u00f3n el\u00e9ctrica de 100 %. Stellantis no publica cifras precisas, pero se dice que la versi\u00f3n el\u00e9ctrica s\u00f3lo representa entre 20 y 40 % de las ventas, seg\u00fan los meses.<\/li>\n<\/ol>\n\n\n\n

    Es probable que en el mercado de autom\u00f3viles t\u00e9rmicas h\u00edbridas <\/strong>que Junior tendr\u00e1 m\u00e1s trabajo que hacer. Y entonces, En B-SUV Premium, la competencia es casi inexistente.<\/strong><\/p>\n\n\n\n

      \n
    • Lexus LBX :<\/strong> El nuevo SUV premium peque\u00f1o de Lexus aspira a vender 3.500 unidades al mes en todo el mundo. Fabricado en Jap\u00f3n, su precio de partida es de 35.300 euros.<\/li>\n<\/ul>\n\n\n\n

      Otra cuesti\u00f3n es que el Alfa Romeo Junior se fabrica en Polonia (por si no lo conoces), mientras que algunos de sus rivales, como el Volvo EX30 y el Smart #1, se producen en China. Esto puede influir en la percepci\u00f3n del consumidor, aunque marcas como MG no tienen tan mala imagen vinculada al lugar donde se fabrican. En el caso de Lexus, el lugar de fabricaci\u00f3n est\u00e1 muy en consonancia con la identidad de la marca.<\/p>\n\n\n\n

      Coches B-SUV Premium<\/th>Precio de salida<\/th>Lugar de fabricaci\u00f3n<\/th><\/tr><\/thead>
      Alfa Romeo Junior MHEV<\/td>31 500 \u20ac<\/td>Polonia<\/td><\/tr>
      Alfa Romeo Junior BEV<\/td>40 500 \u20ac<\/td>Polonia<\/td><\/tr>
      Volvo EX30 BEV<\/td>38 900 \u20ac<\/td>China<\/td><\/tr>
      Smart #1 BEV<\/td>36 315 \u20ac<\/td>China<\/td><\/tr>
      Jeep Avenger BEV<\/td>38 000 \u20ac<\/td>Polonia<\/td><\/tr>
      Lexus LBX MHEV<\/td>35 300 \u20ac<\/td>Jap\u00f3n<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      BMW no ofrece un B-SUV, y Audi no ofrece una versi\u00f3n h\u00edbrida del Q2. Un Q2 100 % el\u00e9ctrico no llegar\u00e1 antes de 2026.<\/p>\n\n\n\n

      El \u00e9xito del Alfa Romeo Junior depender\u00e1 de su capacidad para destacar entre la multitud. segmento de mercado competitivo y complejo, <\/strong>donde se mezclan los de combusti\u00f3n interna, los h\u00edbridos, los h\u00edbridos enchufables y los 100 % el\u00e9ctricos, con algunos productos que envejecen y otros que son completamente nuevos. <\/p>\n\n\n\n

      Un segmento no ocupado por las marcas premium<\/h2>\n\n\n\n

      Si las cifras de JATO son cre\u00edbles, el segmento B-SUV representa el 18 % de las ventas en Europa<\/strong>Pero en una inspecci\u00f3n m\u00e1s cercana, el top 10 de este segmento no est\u00e1 ocupado por marcas premium<\/strong> sino m\u00e1s bien de gama b\u00e1sica y media. Encabezan la lista Volkswagen con su T-Roc, el Ford Puma, el Peugeot 2008, el Dacia Duster, el Renault Captur, el Toyota Yaris Cross, el Volkswagen T-Cross, el Hyundai Kona y los Opel Mokka y Crossland. Los clientes m\u00e1s atra\u00eddos por el mejor precio, o la mejor relaci\u00f3n calidad-precio.<\/strong><\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      Audi, \u00fanica marca premium que alcanza el top 20 de ventas con su Q2<\/strong>En 2022, las ventas de este modelo caer\u00e1n en 20 %. Mini, con su Countryman, se queda fuera del top 20, con unas ventas de algo m\u00e1s de 20.000 unidades, tambi\u00e9n a la baja. Quiz\u00e1 por algo BMW o Mercedes no tienen productos en este segmento. No hay nada escrito. Si Lexus y Volvo van all\u00ed, Alfa Romeo tambi\u00e9n puede intentar hacerse un hueco. Sin embargo, en nuestra opini\u00f3n, para que el Junior represente el 40 % de las ventas de Alfa Romeo, tendr\u00eda que ocupar r\u00e1pidamente el top 5 del segmento para superar las 60.000 unidades al a\u00f1o, o m\u00e1s de 5.000 coches al mes. \u00bfDemasiado ambicioso? El volumen del Junior se decidir\u00e1 estrictamente en la versi\u00f3n h\u00edbrida, en torno a los 30.000 euros.<\/strong> La versi\u00f3n el\u00e9ctrica, con un precio superior a 40.000 euros en el segmento B, ser\u00e1 ex\u00f3tica.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-33813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo Junior (Milano) : rivales, segment complexe, peut-elle r\u00e9ussir ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le lancement de l'Alfa Romeo Junior est crucial pour la marque italienne. 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