{"id":33805,"date":"2024-04-19T14:53:48","date_gmt":"2024-04-19T12:53:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33805"},"modified":"2024-04-19T14:53:50","modified_gmt":"2024-04-19T12:53:50","slug":"de-milano-a-junior-alfa-romeo-temia-perder-50-de-sus-clientes","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/de-milano-a-junior-alfa-romeo-a-eu-peur-de-perdre-50-des-clients\/","title":{"rendered":"De Milano a Junior: Alfa Romeo tem\u00eda perder 50 clientes del %"},"content":{"rendered":"
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El cambio de nombre del nuevo SUV deAlfa Romeo<\/a>de Mil\u00e1n a Junior ha sido un aut\u00e9ntico culebr\u00f3n. Jean Philippe Imparato, Director General de la marca, revela el trasfondo de una decisi\u00f3n tomada bajo presi\u00f3n pol\u00edtica y econ\u00f3mica.<\/strong><\/p>\n\n\n\n

Cuando el nuevo SUV compacto de Alfa Romeo se present\u00f3 el 10 de abril, los entusiastas de la marca del Biscione se llevaron una gran sorpresa. Inicialmente bautizado como \"Milano\", en homenaje a la ciudad natal de la marca, el nombre del veh\u00edculo se cambi\u00f3 r\u00e1pidamente a \"Junior\".<\/a>. Hubo razones muy concretas para este cambio inesperado, como explica Jean Philippe Imparato.<\/p>\n\n\n\n

El nombre \"Milano\" ha causado controversia, entre otras cosas porque el veh\u00edculo se fabrica en Polonia y no en Italia. La pol\u00e9mica alcanz\u00f3 tales proporciones que personalidades pol\u00edticas, entre ellas el Interviene el ministro Adolfo Urso,<\/a> sugiriendo que el nombre podr\u00eda incluso considerarse ilegal <\/strong>por la posible confusi\u00f3n que podr\u00eda crear entre los consumidores. Imparato, con tres d\u00e9cadas de experiencia en el sector del autom\u00f3vil, no tard\u00f3 en evaluar los riesgos: \"Entrar en conflicto con el mundo pol\u00edtico significa perder autom\u00e1ticamente 50% de nuestros clientes\".<\/strong>confi\u00f3 en una entrevista a Sky.<\/p>\n\n\n\n

La decisi\u00f3n de cambiar nuestro nombre no fue f\u00e1cil, pero era una necesidad para preservar la imagen de la marca y evitar la erosi\u00f3n de su clientela<\/strong>. Imparato se\u00f1ala que, aunque no cre\u00eda que el nombre \"Milano\" infringiera la ley, opt\u00f3 por sustituirlo para poner fin a toda controversia.<\/strong> \"Hab\u00edamos planeado al menos 50 nombres alternativos para este modelo y, al final, la cuesti\u00f3n del nombre no es tan crucial\", afirma.<\/p>\n\n\n\n

El Director General conf\u00eda en que se calmen los \u00e1nimos y cree que es probable que la pol\u00e9mica se olvide en una semana.<\/strong> Sin embargo, descarta categ\u00f3ricamente la posibilidad de repatriar la producci\u00f3n a Italia, ya que ninguno de los centros de producci\u00f3n italianos es actualmente capaz de fabricar veh\u00edculos sobre la plataforma CMP.<\/p>\n\n\n\n

Alfa Romeo tiene previsto lanzar una serie de nuevos modelos en los pr\u00f3ximos a\u00f1os, incluidas nuevas versiones del los Alfa Romeo Giulia y Stelvio, que se fabricar\u00e1n en Cassino, Italia,<\/strong> en la plataforma STLA Large. De este modo, Imparato se mantiene fiel a su visi\u00f3n de reforzar la presencia industrial de Alfa Romeo en Italia, al tiempo que navega h\u00e1bilmente a trav\u00e9s de los actuales retos pol\u00edticos y econ\u00f3micos.<\/p>\n\n\n\n

Para ir m\u00e1s lejos, ya hemos mencionado el tema de la por qu\u00e9 afecta al Milano\/Junior y no a los Fiat 500 y 600<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[364],"class_list":["post-33805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-milano","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nDe Milano \u00e0 Junior : Alfa Romeo a eu peur de perdre 50 % des clients - ItalPassion<\/title>\n<meta name=\"description\" content=\"Le changement de nom du nouveau SUV d'Alfa Romeo, de Milano \u00e0 Junior, a \u00e9t\u00e9 un v\u00e9ritable feuilleton. 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