{"id":33013,"date":"2024-02-01T21:35:54","date_gmt":"2024-02-01T20:35:54","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=33013"},"modified":"2024-02-01T21:35:57","modified_gmt":"2024-02-01T20:35:57","slug":"ferrari-logra-un-negocio-record-en-2023-mientras-limita-sus-ventas","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-chiffre-daffaires-record-en-2023-tout-en-limitant-ses-ventes\/","title":{"rendered":"Ferrari: r\u00e9cord de ventas en 2023, mientras limita las ventas"},"content":{"rendered":"

Adem\u00e1s de la extraordinaria Anuncio del fichaje de Lewis Hamilton por la Scuderia Ferrari para la temporada 2025<\/a>fue tambi\u00e9n el d\u00eda del presentaci\u00f3n de los resultados financieros de Ferrari<\/a> en 2023. <\/strong>Como era de esperar, son buenos, muy buenos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Para empezar, lo predijimos en el momento de el anuncio de las cifras del 3er trimestre,<\/a> Ferrari supera por primera vez los mil millones de euros de beneficios<\/strong>. En 5 a\u00f1os, Ferrari ha conseguido duplicar esta cifra. En segundo lugar, la tesorer\u00eda tambi\u00e9n ha aumentado considerablemente, y el a\u00f1o de COVID est\u00e1 muy lejos, con 932 millones de euros. Los mil millones en 2025... Las ventas est\u00e1n a un solo coche de los 6.000 millones de euros.<\/p>\n\n\n\n

M\u00e1s all\u00e1 de todos estos registros, Una cifra nos llama la atenci\u00f3n: las ventas.<\/strong> Sabemos que la cartera de pedidos de Ferrari est\u00e1 llena y, sin embargo, las ventas no registran el mismo crecimiento que en a\u00f1os anteriores. \u00bfSe plantea por fin el fabricante de autom\u00f3viles de lujo limitar la producci\u00f3n?<\/p>\n\n\n\n

A\u00f1os<\/th>Ventas<\/th>CA<\/th>Beneficios<\/th>Tesoro<\/th><\/tr><\/thead>
2023<\/td>13663<\/td>5.970 millones de euros<\/td>1.250 millones<\/td>932 millones de euros<\/td><\/tr>
2022<\/td>13221<\/td>5.090 millones de euros<\/td>939 millones de euros<\/td>759 millones de euros<\/td><\/tr>
2021<\/td>11155<\/td>4.270 millones de euros<\/td>833 millones de euros<\/td>546 millones de euros<\/td><\/tr>
2020<\/td>9119<\/td>3.460 millones de euros<\/td>609 millones<\/td>130 millones de euros<\/td><\/tr>
2019<\/td>10131<\/td>3.760 millones de euros<\/td>699 millones<\/td>600 millones de euros<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Hay otros datos interesantes a tener en cuenta, como por ejemplo la cuota de motores h\u00edbridos, que se ha duplicado entre 2023 y 2022<\/strong>Como recordatorio En el tercer trimestre de 2023, Ferrari hab\u00eda vendido m\u00e1s coches h\u00edbridos que 100 coches de combusti\u00f3n %.<\/a>. Los pedidos del Purosangue han vuelto a aumentar en el segundo semestre de 2023, y el Portofino y el F8 se acercan al final de su producci\u00f3n.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Hablando de geograf\u00eda, es interesante observar que Norteam\u00e9rica: +10 %<\/strong> frente a n-1, mientras que China, Hong Kong y Taiw\u00e1n perdieron -4 %. Si incluso Ferrari tiene una cuota de mercado de s\u00f3lo 11 %, hay que preguntarse por qu\u00e9 otras marcas italianas insisten en ir all\u00ed (s\u00edganme la corriente).<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

La hoja de ruta de Ferrari para 2024<\/h2>\n\n\n\n

Al principio de cada a\u00f1o, Ferrari desvela sus buenos prop\u00f3sitos<\/strong> Ganar en la F1 y el WEC, lanzar 3 nuevos modelos, mejorar la experiencia tanto de los clientes nuevos como de los fieles, y seguir elevando el perfil de la marca en todo el mundo. Y por \u00faltimo: \u00a16.400 millones de euros en ventas!<\/strong> Ahora estamos a la espera de las cifras de Maserati, que se presentar\u00e1n a mediados de febrero.<\/p>\n\n\n\n

<\/th>Ferrari<\/th>Lamborghini<\/th>Maserati<\/th><\/tr><\/thead>
2023<\/td>13 663<\/td>10 112<\/td>27 000<\/td><\/tr>
2022<\/td>13 221<\/td>9 233<\/td>25 900<\/td><\/tr>
2021<\/td>11 155<\/td>8 405<\/td>24 200<\/td><\/tr>
2020<\/td>9 119<\/td>7 430<\/td>16 900<\/td><\/tr><\/tbody><\/table><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-33013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nFerrari : chiffre d'affaires record en 2023, tout en limitant ses ventes - ItalPassion<\/title>\n<meta name=\"description\" content=\"En plus de l'extraordinaire annonce de la signature de Lewis Hamilton chez la Scuderia Ferrari pour la saison 2025, ce jour \u00e9tait aussi celui de la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/ferrari\/ferrari-logra-un-negocio-record-en-2023-mientras-limita-sus-ventas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ferrari : chiffre d'affaires record en 2023, tout en limitant ses ventes - 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