{"id":32919,"date":"2024-01-23T22:23:24","date_gmt":"2024-01-23T21:23:24","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32919"},"modified":"2024-01-23T22:23:27","modified_gmt":"2024-01-23T21:23:27","slug":"sabe-stellantis-lo-que-esta-haciendo-con-esta-marca-de-lujo","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-est-ce-que-stellantis-sait-ce-quelle-fait-avec-cette-marque-de-luxe\/","title":{"rendered":"Maserati: \u00bfsabe Stellantis lo que hace con esta marca de lujo?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Tras revelar el Planes de productos Alfa Romeo<\/a> y Fiat en 2028<\/a>aqu\u00ed est\u00e1 el de Maserati<\/a>. Admit\u00e1moslo, aqu\u00ed no hay mucho que aprender, s\u00f3lo m\u00e1s de lo que preocuparse.<\/p>\n\n\n\n

Antes de que naciera Stellantis, el plan era lanzar el MC20, Grecale, Granturismo, Grancabrio, Levante y Quattroporte tanto en versi\u00f3n el\u00e9ctrica como de combusti\u00f3n. Todo esto deb\u00eda ocurrir primero en 2022 y luego en 2025.<\/p>\n\n\n\n

Entonces, se cre\u00f3 Big Bang, Stellantis. Aunque el plan de producto estaba bastante claro para la mayor\u00eda de las marcas, no lo estaba tanto para Maserati. De repente, Folgore se lanzar\u00e1 en 2025<\/a> todos los modelos enumerados para crear una marca de autom\u00f3viles de lujo con una autonom\u00eda el\u00e9ctrica de 100 % para 2030.<\/strong><\/p>\n\n\n\n

\u00bfY qu\u00e9 hay de los coches que ya est\u00e1n en desarrollo? Todos, excepto el MC20, se basan en la plataforma Giorgio, que no est\u00e1 dise\u00f1ada para veh\u00edculos el\u00e9ctricos. Se ha optado por lanzar los modelos m\u00e1s avanzados, como el Grecale y el Granturismo, primero con motores de combusti\u00f3n y luego el\u00e9ctricos.<\/p>\n\n\n\n

Para el Levante y el nuevo Quattroporte, cambio de plataforma a STLA Large<\/strong> por tanto, reajustar la evoluci\u00f3n. Esto nos lleva al documento que hemos podido consultar, que, con toda transparencia, data de 2022.<\/p>\n\n\n\n

Modelo<\/th>Plataforma<\/th>Motorizaci\u00f3n<\/th>Lanzamiento<\/th><\/tr><\/thead>
Maserati Quattroporte<\/td>STLA Large<\/td>PHEV \/ el\u00e9ctrico<\/td>2024<\/td><\/tr>
Maserati Grancabrio<\/td>Maserati Spaceframe<\/td>el\u00e9ctrico<\/td>2023<\/td><\/tr>
Maserati Levante<\/td>STLA Large<\/td>MHEV \/ PHEV \/ el\u00e9ctrico<\/td>2025<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

En primer lugar, el nuevo Quattroporte y el nuevo Levante est\u00e1n en STLA Large. En segundo lugar, Al final, la marca decidi\u00f3 no apostar por el 100 % el\u00e9ctrico y dej\u00f3 abierta la opci\u00f3n del motor de combusti\u00f3n interna,<\/strong> incluidos los h\u00edbridos enchufables. Probablemente con GME T6<\/a> que pronto llegar\u00e1 con tecnolog\u00eda PHEV, y dado que parece muy poco probable que el Nettuno se adapte al STLA Large (pero podr\u00edamos equivocarnos). En tercer lugar, mejor no hagamos caso de las fechas de lanzamiento, que ya se van a incumplir. As\u00ed que, aparte de estos dos nuevos modelos... nada m\u00e1s.<\/p>\n\n\n\n

La estrella Maserati de la galaxia Stellantis es cada vez m\u00e1s tenue<\/strong>\u00bfEst\u00e1 la marca a punto de implosionar? Llevamos a\u00f1os diciendo que el posicionamiento de la marca no est\u00e1 claro. Este plan de producto lo confirma. Mientras que todas las dem\u00e1s marcas de Stellantis tienen una hoja de ruta hasta 2030, Maserati est\u00e1 atascada con modelos de la \"vieja generaci\u00f3n\" sobre la plataforma Giorgio, que acaban de salir al mercado, y dos hipot\u00e9ticos modelos de los que todav\u00eda no hemos visto un prototipo en la carretera.<\/p>\n\n\n\n

Ya era hora, en 2024, que la direcci\u00f3n de Maserati comunique claramente d\u00f3nde quiere estar en 2030. <\/strong>100 % el\u00e9ctrico ? \u00bfH\u00edbrido recargable? \u00bfQu\u00e9 volumen? \u00bfQu\u00e9 autonom\u00eda? \u00bfQu\u00e9 precio? \u00bfQu\u00e9 comunicaciones? \u00bfQu\u00e9 ritmo de lanzamiento? Mientras tanto, el desarrollo del Quattroporte M9S ya va con retraso<\/a>No hay sonido ni im\u00e1genes de Levante.<\/p>\n\n\n\n

\u00bfEs una coincidencia que hace unos d\u00edas.., la marca ha anunciado la llegada de Giovanni Perosino como nuevo Director de Marketing y Comunicaci\u00f3n <\/strong>Maserati, sucediendo a Paolo Tubito, procedente de Nike... Italia tambi\u00e9n cruje los dientes, los sindicatos se reunir\u00e1n con la direcci\u00f3n el 25 de enero<\/strong> (el d\u00eda de la presentaci\u00f3n del Macan el\u00e9ctrico), para que la marca exponga sus planes para los meses y a\u00f1os venideros.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-32919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : est-ce que Stellantis sait ce qu'elle fait avec cette marque de luxe ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s vous avoir d\u00e9voil\u00e9 les plans produits Alfa Romeo et Fiat \u00e0 l'horizon 2028, voici celui de Maserati. 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