{"id":32849,"date":"2024-01-12T20:59:38","date_gmt":"2024-01-12T19:59:38","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32849"},"modified":"2024-01-12T21:10:34","modified_gmt":"2024-01-12T20:10:34","slug":"alfa-romeo-admite-haber-subido-los-precios-para-salvar-la-rentabilidad","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-assume-avoir-augmente-ses-prix-pour-sauver-sa-rentabilite\/","title":{"rendered":"Alfa Romeo admite haber subido los precios para salvar la rentabilidad"},"content":{"rendered":"

Jean-Philippe Imparato, Director General deAlfa Romeo<\/a>revel\u00f3 recientemente en una entrevista con Automotive News que la marca italiana a finales de 2023 con una rentabilidad de explotaci\u00f3n positiva de varios cientos de millones de euros<\/strong>. Esto marca un punto de inflexi\u00f3n significativo para Alfa Romeo, especialmente tras un per\u00edodo dif\u00edcil marcado por la pandemia y los diversos retos del mercado automovil\u00edstico actual.<\/p>\n\n\n\n

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Imagen AI<\/figcaption><\/figure>\n\n\n\n

Aunque el Grupo Stellantis, del que forma parte Alfa Romeo, no revela los resultados financieros de las marcas individuales (a excepci\u00f3n de Maserati), Imparato destac\u00f3 la importancia de las decisiones clave en la recuperaci\u00f3n de las cuentas de Alfa Romeo, una iniciativa que comenz\u00f3 en la segunda mitad de 2021.<\/p>\n\n\n\n

Ventas en alza gracias a Tonale<\/h2>\n\n\n\n

Seg\u00fan el Director General, las ventas mundiales Las ventas de Alfa Romeo para el a\u00f1o se estiman entre 70.000 y 80.000 unidades,<\/strong> lo que supone un aumento de cerca de 30 % con respecto a 2021 y 2022. El crecimiento se atribuye principalmente al modelo Tonale, que representa casi el 60 % de las ventas totales de la marca. Seg\u00fan Imparato, el Tonale ha garantizado \"el nivel de rentabilidad que Alfa necesita\". En Francia, el aumento fue de 26 %, con 83 % de ventas para Tonale<\/a>.<\/p>\n\n\n\n

Transici\u00f3n a los veh\u00edculos el\u00e9ctricos<\/h2>\n\n\n\n

El futuro de Alfa Romeo es y ser\u00e1 el\u00e9ctrico. Imparato ha confirmado los planes para el pr\u00f3ximo a\u00f1o con el lanzamiento del Mil\u00e1n<\/a>el \u00faltimo modelo de Alfa Romeo propulsado por un motor de combusti\u00f3n interna. A partir de 2025, todos los nuevos modelos ser\u00e1n exclusivamente el\u00e9ctricos. Esto culminar\u00e1 en 2027 con el lanzamiento de un modelo el\u00e9ctrico emblem\u00e1tico.<\/strong> \"Quedar\u00e1 impresionado, cr\u00e9ame\", dice Imparato. \u00bfQuiz\u00e1s un nuevo Alfetta?<\/a><\/p>\n\n\n\n

Estrategia de aumento de precios<\/h2>\n\n\n\n

El Consejero Delegado tambi\u00e9n habl\u00f3 de las estrategias puestas en marcha para dar la vuelta a las finanzas de la marca desde enero de 2021. Entre ellas, un aumento de precio de unos 5.000 euros,<\/strong> reducir la exposici\u00f3n a canales de venta menos rentables, y configuraciones simplificadas <\/strong>de modelos. \"La primera vez que fui a Cassino, descubr\u00ed unas 4.000 opciones, que reduje a 1.500\", afirma Imparato. Estas medidas, combinadas con la mejora de la calidad y el aumento de los valores residuales, han llevado a Alfa Romeo a una mayor rentabilidad. <\/p>\n\n\n\n

En efecto, el configurador ofrece una elecci\u00f3n limitada de llantas y colores, incluidas las pinzas amarillas... as\u00ed como un aumento significativo del precio. Es dif\u00edcil comparar los precios antiguos con los de 2024 debido a los diferentes equipamientos, motores y acabados. Pero s\u00ed que hay una diferencia de entre 5.000 y 10.000 euros. Por ejemplo, un Giulia Veloce 280 CV ten\u00eda un precio de venta recomendado de 54.190 euros, frente a los 62.400 euros actuales. Si quieres divertirte comparando, aqu\u00ed tienes los precios del Giulia y el Stelvio en 2017.<\/strong><\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n
\"\"<\/figure>\n\n\n\n

Imparato concluye insistiendo en la importancia de la calidad y del posicionamiento premium, aunque ello implique un menor volumen de ventas. Para Alfa Romeo, el \u00e9nfasis se pone en la rentabilidad m\u00e1s que en las cifras de ventas masivas, una estrategia que podr\u00e1 dar sus frutos, siempre que los futuros alfistas est\u00e9n preparados para la electricidad.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-32849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo assume avoir augment\u00e9 ses prix pour sauver sa rentabilit\u00e9 - ItalPassion<\/title>\n<meta name=\"description\" content=\"Jean-Philippe Imparato, PDG d'Alfa Romeo, a r\u00e9cemment r\u00e9v\u00e9l\u00e9 dans une interview \u00e0 Automotive News que la marque italienne cl\u00f4turerait l'ann\u00e9e 2023 avec\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/alfa-romeo-admite-haber-subido-los-precios-para-salvar-la-rentabilidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo assume avoir augment\u00e9 ses prix pour sauver sa rentabilit\u00e9 - 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