{"id":32829,"date":"2024-01-09T20:52:24","date_gmt":"2024-01-09T19:52:24","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32829"},"modified":"2024-01-09T20:52:27","modified_gmt":"2024-01-09T19:52:27","slug":"maserati-quiere-cuadruplicar-sus-ventas-en-francia","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-veut-multiplier-par-4-ses-ventes-en-france\/","title":{"rendered":"Maserati quiere cuadruplicar sus ventas en Francia"},"content":{"rendered":"
\"showroom-maserati-deborde\"<\/figure>\n\n\n\n

En estos tiempos de transici\u00f3n ecol\u00f3gica, Maserati<\/a>, la prestigiosa marca italiana de autom\u00f3viles, se enfrenta a un importante reto en el mercado franc\u00e9s<\/strong>. La legislaci\u00f3n medioambiental, en particular la aplastante multa ecol\u00f3gica que alcanzar\u00e1 un m\u00e1ximo de 60.000 euros en 2024, ha tenido un gran impacto en las ventas de la marca en Francia. En 2023, Maserati registr\u00f3 s\u00f3lo 187 unidades vendidas<\/a>una ca\u00edda dr\u00e1stica atribuible a la falta de veh\u00edculos el\u00e9ctricos recargables (PHEV)<\/a> en su radio de acci\u00f3n.<\/p>\n\n\n\n

Sin embargo, la situaci\u00f3n podr\u00eda estar cambiando para el fabricante con sede en Trident. Maserati acaba de lanzar dos modelos totalmente el\u00e9ctricos: el Granturismo Folgore<\/a> y el Folgore Grecale<\/a>. <\/strong>Estos nuevos modelos no s\u00f3lo est\u00e1n a la altura de la competencia, sino que podr\u00edan incluso superarla en prestaciones y precio. Totalmente el\u00e9ctricos, estos veh\u00edculos est\u00e1n exentos de la penalizaci\u00f3n medioambiental, una ventaja considerable en el mercado franc\u00e9s.<\/p>\n\n\n\n

\"maserati-granturismo-folgore-blue\"<\/figure>\n\n\n\n

Seg\u00fan nuestras fuentes, Maserati tiene grandes ambiciones para 2024, con el objetivo de cuadruplicar sus ventas hasta 900 unidades.<\/strong> Se trata de un objetivo especialmente ambicioso, dado que el r\u00e9cord de ventas de Maserati en Francia se remonta a 2016, con 732 veh\u00edculos vendidos, un \u00e9xito debido en gran medida al lanzamiento del SUV Levante.<\/p>\n\n\n\n

El Grecale Folgore, un SUV el\u00e9ctrico de 100 % con un precio a partir de 123.000 euros, podr\u00eda desempe\u00f1ar un papel clave en esta estrategia. <\/strong>Es probable que este modelo atraiga tanto a particulares como a empresas, gracias a su nulo impacto medioambiental, sus prestaciones y su imagen de marca.<\/p>\n\n\n\n

\"maserati-grecale-folgore-blanco\"<\/figure>\n\n\n\n

Basado en el \u00e9xito de Porsche en 2022 con la venta de 614 Taycans, su \u00fanico modelo el\u00e9ctrico % de 100 unidades, en Francia, Maserati tiene motivos para ser optimista.<\/strong> La marca italiana cuenta con sus nuevos modelos el\u00e9ctricos para revitalizar su presencia en el mercado franc\u00e9s, y puede conservar sus modelos de combusti\u00f3n interna para los mercados en los que la penalizaci\u00f3n sigue siendo soportable o incluso inexistente.<\/p>\n\n\n\n

2024 promete ser un punto de inflexi\u00f3n para Maserati en Francia<\/strong>. Con sus nuevos modelos el\u00e9ctricos, la marca se alinea con las tendencias ecol\u00f3gicas actuales. Queda por ver si estas ambiciones se traducir\u00e1n en un \u00e9xito comercial tangible, ya que ninguna marca de lujo ha entrado a\u00fan realmente en el mercado de los 100 % el\u00e9ctricos... un \u00e9xito que puede ser la clave del lanzamiento del Quattroporte el\u00e9ctrico<\/a> ?<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-32829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati veut multiplier par 4 ses ventes en France ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"En ces temps de transition \u00e9cologique, Maserati, la prestigieuse marque automobile italienne, est confront\u00e9e \u00e0 un d\u00e9fi de taille sur le march\u00e9 fran\u00e7ais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-quiere-cuadruplicar-sus-ventas-en-francia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maserati veut multiplier par 4 ses ventes en France ! 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