{"id":32593,"date":"2023-11-14T22:02:26","date_gmt":"2023-11-14T21:02:26","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32593"},"modified":"2023-11-14T22:02:28","modified_gmt":"2023-11-14T21:02:28","slug":"concesionarios-alfa-romeo-franceses-satisfechos-segun-esta-encuesta","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/les-concessionnaires-alfa-romeo-francais-tres-insatisfaits-selon-cette-enquete\/","title":{"rendered":"Los concesionarios franceses de Alfa Romeo, muy insatisfechos seg\u00fan una encuesta"},"content":{"rendered":"
\"concesionario-alfa-romeo-meontant\"<\/figure>\n\n\n\n

En el mundo del autom\u00f3vil, las encuestas de satisfacci\u00f3n suelen centrarse en la opini\u00f3n de los consumidores sobre los fabricantes. Sin embargo, un estudio reciente de Mobilians adopt\u00f3 un enfoque diferente, interes\u00e1ndose directamente por los profesionales del sector. <\/strong>Los resultados, en particular para Alfa Romeo<\/a>son, cuando menos, sorprendentes<\/strong>por no decir mala.<\/p>\n\n\n\n

La encuesta Mobilians explor\u00f3 diversos aspectos de la asociaci\u00f3n entre distribuidores y fabricantes <\/strong>Entre ellos figuran el desarrollo de la marca, la coherencia de los objetivos, la calidad de los intercambios, la oferta y la confianza en el futuro. El estudio abarc\u00f3 un amplio espectro de actividades, como la venta de veh\u00edculos nuevos y usados, los servicios de reparaci\u00f3n, la venta de piezas de recambio, la financiaci\u00f3n, as\u00ed como el marketing y la publicidad.<\/p>\n\n\n\n

Se evaluaron 28 marcas con arreglo a 30 criterios,<\/strong> proporcionando una imagen detallada de la satisfacci\u00f3n de los gestores de los concesionarios. El valor de esta encuesta reside tambi\u00e9n en su capacidad para poner de relieve los cambios de un a\u00f1o a otro.<\/p>\n\n\n\n

Para el Grupo Stellantis, las noticias no son buenas. DS, Fiat, Opel, Jeep y Alfa Romeo ocupan los \u00faltimos puestos de la clasificaci\u00f3n. En concreto, Alfa Romeo ocupa el puesto 28, con una alarmante puntuaci\u00f3n de 2,12 sobre 10.<\/strong>. Fiat se sit\u00faa ligeramente por encima, en el puesto 24, con una puntuaci\u00f3n de 4,13 sobre 10. Maserati, aunque no figura en la clasificaci\u00f3n, no estar\u00eda mucho mejor situada, dado que ventas en ca\u00edda libre<\/a>. Honda, Toyota y BMW tambi\u00e9n est\u00e1n entre los 3 primeros, con puntuaciones superiores a 7 sobre 10.<\/p>\n\n\n\n

Estos resultados revelan profundo descontento entre los directivos de los concesionarios Alfa Romeo en Francia<\/strong>. La baja puntuaci\u00f3n de la marca ilustra los grandes retos a los que se enfrenta en su asociaci\u00f3n con los concesionarios. La cuesti\u00f3n ahora es c\u00f3mo Alfa Romeo abordar\u00e1 estas preocupaciones...<\/p>\n\n\n\n

Para Alfa Romeo y otras marcas del Grupo Stellantis, ha llegado el momento de reevaluar y mejorar estas relaciones para garantizar no s\u00f3lo su supervivencia, sino tambi\u00e9n su prosperidad en el competitivo mercado del autom\u00f3vil. Es dif\u00edcil no establecer el v\u00ednculo entre satisfacci\u00f3n y rentabilidad. De hecho, Stellantis se encuentra en la cima de su rentabilidad,<\/strong> con un margen de 14,4 %, tan bien como Mercedes y mejor que BMW, Audi y Tesla, que rondan los 10 %.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[],"class_list":["post-32593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLes concessionnaires Alfa Romeo fran\u00e7ais tr\u00e8s insatisfaits selon cette enqu\u00eate - ItalPassion<\/title>\n<meta name=\"description\" content=\"Dans le monde de l'automobile, les enqu\u00eates de satisfaction se concentrent g\u00e9n\u00e9ralement sur l'opinion des consommateurs envers les constructeurs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/es\/alfa-romeo\/concesionarios-alfa-romeo-franceses-satisfechos-segun-esta-encuesta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les concessionnaires Alfa Romeo fran\u00e7ais tr\u00e8s insatisfaits selon cette enqu\u00eate - 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