{"id":32386,"date":"2023-10-31T22:01:26","date_gmt":"2023-10-31T21:01:26","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=32386"},"modified":"2023-10-31T22:01:29","modified_gmt":"2023-10-31T21:01:29","slug":"maserati-baja-ventas-y-acusa-a-china","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-annonce-des-ventes-en-baisse-et-accuse-la-chine\/","title":{"rendered":"Maserati reduce sus ventas y culpa a China"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Como cada trimestre, Stellantis acaba de publicar sus cifras (bueno, las que quiere publicar). La marca Maserati<\/a> sigue siendo objeto de especial atenci\u00f3n, ya que es la \u00fanica marca de lujo del Grupo. Y las cifras no son buenas, bueno, no tan buenas como el a\u00f1o anterior.<\/strong> Pero para una marca que dice ser de lujo...<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Stellantis anuncia que Las ventas de Maserati bajan un 20 %<\/strong>. En el tercer trimestre de 2023, la marca del tridente habr\u00e1 entregado 5.300 veh\u00edculos, frente a los 6.600 del a\u00f1o anterior. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Para justificarlo, Stellantis se\u00f1ala con el dedo a China.<\/strong> Es una declaraci\u00f3n realmente extra\u00f1a de Stellantis, que podr\u00eda haber culpado a todos los pa\u00edses excepto a Italia y Estados Unidos, los dos mayores clientes de la marca. Tenga en cuenta que FCA ya hab\u00eda culpado a China en 2018, cuando las ventas se desplomaron. <\/p>\n\n\n\n

Menci\u00f3n especial para Francia, con 97 rid\u00edculos modelos inscritos.<\/strong> de enero a septiembre de 2023... con 14 concesionarios. Estamos pensando en ellos...<\/p>\n\n\n\n

A modo de recordatorio, he aqu\u00ed el desglose Ventas de Maserati por pa\u00edses en el primer semestre de 2023<\/a>.<\/p>\n\n\n\n

\"chiffres-maserati-h1-2023\"<\/figure>\n\n\n\n

As\u00ed que es cierto que, como en otros pa\u00edses del mundo, Las ventas de Maserati se desplomaron en China.<\/strong><\/p>\n\n\n\n

Y he hecho mi peque\u00f1a investigaci\u00f3n en sitios web de noticias chinos para usted.<\/p>\n\n\n\n

Ventas de Maserati en China<\/strong><\/p>\n\n\n\n

A\u00f1o<\/th>Ventas<\/th><\/tr><\/thead>
H1 2023<\/td>1860<\/td><\/tr>
2022<\/td>4855<\/td><\/tr>
2021<\/td>7747<\/td><\/tr>
2020<\/td>4810<\/td><\/tr>
2019<\/td>6000<\/td><\/tr>
2018<\/td>11000<\/td><\/tr>
2017<\/td>14500<\/td><\/tr>
2016<\/td>12000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Est\u00e1 claro que s\u00ed, que China ha sido un muy buen cliente para Maserati. En el pico de la marca, en 2017, de 51.500 ventas, 14.500 fueron unidades en China.<\/p>\n\n\n\n

\u00bfC\u00f3mo se explica que las ventas casi se han dividido por 10 entre 2017 y 2023?<\/strong> Esto es lo que dicen los sitios web de noticias chinos.<\/p>\n\n\n\n

1. Calidad interior cuestionada<\/strong> Los cr\u00edticos chinos han se\u00f1alado a menudo con el dedo el deficiente dise\u00f1o interior de algunos modelos Maserati. Para una marca de lujo, el acabado interior deber\u00eda estar a la altura del precio, algo que algunos consumidores consideran que no siempre ha sido as\u00ed.<\/p>\n\n\n\n

2. 2. Problemas t\u00e9cnicos<\/strong> El a\u00f1o 2022 ha estado marcado por tres llamadas a revisi\u00f3n de Maserati en China. Modelos emblem\u00e1ticos como el MC20, el Levante h\u00edbrido y el Ghibli h\u00edbrido se vieron afectados. La llamada a revisi\u00f3n m\u00e1s notable afect\u00f3 a 755 veh\u00edculos h\u00edbridos Levante de 2022 por un problema de tornillos sueltos. Tal negligencia en un coche de lujo tan valioso es, como m\u00ednimo, sorprendente.<\/p>\n\n\n\n

3. 3. Gastos de mantenimiento <\/strong>Los costes de mantenimiento posventa tambi\u00e9n han sido la manzana de la discordia para muchos propietarios chinos.<\/p>\n\n\n\n

4. Desaparici\u00f3n del motor Ferrari<\/strong> Cuando el Grupo Fiat vendi\u00f3 el control de Maserati a Ferrari en los a\u00f1os 90, muchos modelos Maserati se beneficiaron de los motores Ferrari. Esto supuso un importante argumento de venta en todo el mundo. Desde entonces, los nuevos modelos vienen con motores de 4 y 6 cilindros que suenan menos encantadores que los V6 y V8 de Ferrari.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-32386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati annonce des ventes en baisse et accuse la Chine - ItalPassion<\/title>\n<meta name=\"description\" content=\"Comme tous les trimestres, Stellantis vient de d\u00e9voiler ses chiffres (enfin, ceux qu'ils veulent bien d\u00e9voiler). 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