{"id":31826,"date":"2023-09-06T22:45:51","date_gmt":"2023-09-06T20:45:51","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31826"},"modified":"2023-09-06T22:47:55","modified_gmt":"2023-09-06T20:47:55","slug":"maserati-ventas-en-dealership-perfusion-in-france","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/ventes-de-maserati-en-chute-libre-en-france-sous-perfusion-des-concessionnaires\/","title":{"rendered":"Ca\u00edda libre de las ventas de Maserati en Francia, con los concesionarios a cuentagotas"},"content":{"rendered":"
\"maserati-key\"<\/figure>\n\n\n\n

\u00bfAfecta la crisis a Maserati<\/a> en Francia? La marca del tridente, s\u00edmbolo del lujo y la deportividad italianos, tiene dificultades para ganarse a la clientela en Francia. <\/strong>Con s\u00f3lo 64 matriculaciones en el primer semestre de 2023, Maserati est\u00e1 muy lejos de sus resultados pasados. \u00bfCu\u00e1les son las razones de este declive? \u00bfEs un problema de imagen, de competencia o de estrategia?<\/p>\n\n\n\n

Hablamos de esto hace un mes, la marca Maserati obtiene buenos resultados en los mercados italiano y estadounidense<\/a>Pero, \u00bfson realmente los franceses los que rechazan la marca italiana, o se trata de otra cosa? Pero, \u00bfson realmente los franceses los que rechazan la marca italiana, o se trata de otra cosa?<\/p>\n\n\n\n

Mercado franc\u00e9s a media asta<\/h2>\n\n\n\n

Las cifras son indiscutibles. Maserati ha perdido m\u00e1s del 90 % de sus ventas en Francia <\/strong>desde su pico en 2016, cuando vendi\u00f3 732 veh\u00edculos. En comparaci\u00f3n, el a\u00f1o 2020, marcado por la pandemia del COVID-19, registr\u00f3 135 Maserati matriculados en Francia. Y el primer semestre de 2023 no muestra signos de mejora, con solo 64 unidades vendidas.<\/p>\n\n\n\n

A\u00f1os<\/th>Matriculaciones Maserati Espa\u00f1a<\/th><\/tr><\/thead>
2023 H1<\/td>64<\/td><\/tr>
2022<\/td>213<\/td><\/tr>
2021<\/td>148<\/td><\/tr>
2020<\/td>135<\/td><\/tr>
2019<\/td>420<\/td><\/tr>
2018<\/td>606<\/td><\/tr>
2017<\/td>711<\/td><\/tr>
2016<\/td>732<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Pero eso no es todo. De estas 64 matriculaciones, casi la mitad eran veh\u00edculos de demostraci\u00f3n para concesionarios que buscaban vender sus existencias.<\/strong> En otras palabras, la demanda de los clientes particulares es a\u00fan m\u00e1s d\u00e9bil de lo que parece.<\/p>\n\n\n\n

\u00bfUn problema de imagen?<\/h2>\n\n\n\n

Podr\u00eda pensarse que los franceses huyen de las marcas de lujo... \u00a1pero no es as\u00ed!<\/p>\n\n\n\n

En el primer semestre de 2023, Ferrari vendi\u00f3 251 coches en Francia, mientras que Lamborghini vendi\u00f3 226 en todo 2022....<\/strong><\/p>\n\n\n\n

Estas dos marcas ofrecen modelos muy por encima de los 300.000 euros, que no se ven afectados por el malus ecol\u00f3gico. Estos compradores tienen los medios para darse un capricho, sin preocuparse de las limitaciones fiscales o medioambientales.<\/p>\n\n\n\n

Maserati, por su parte, se sit\u00faa en una franja de precios m\u00e1s accesible que las otras dos marcas italianas, entre 80.000 y 250.000 euros. Pero se enfrenta a una feroz competencia, sobre todo de marcas alemanas como Audi, BMW, Mercedes y Porsche.<\/p>\n\n\n\n

Maserati tambi\u00e9n sufre una falta de renovaci\u00f3n en su gama. La mayor\u00eda de sus actuales modelos Ghibli, Quattroporte y Levante tienen varios a\u00f1os o incluso una d\u00e9cada. Tampoco ha invertido con suficiente antelaci\u00f3n en electrificaci\u00f3n, algo importante para los veh\u00edculos premium... (pero no para los de lujo).<\/p>\n\n\n\n

\u00bfUna estrategia deliberada?<\/h2>\n\n\n\n

Ante esta situaci\u00f3n, Maserati no parece estar demasiado preocupada. Su Consejero Delegado, Davide Grasso, ha declarado que prefiere centrarse en la rentabilidad antes que en los vol\u00famenes. <\/p>\n\n\n\n

<\/use><\/svg>\n

Los grandes vol\u00famenes no importan. Es mejor ganar dinero con vol\u00famenes peque\u00f1os\", dice a sus equipos.<\/p>\nDavide Grasso, Consejero Delegado de Maserati<\/cite><\/blockquote>\n\n\n\n

Maserati apuesta por sus mercados hist\u00f3ricos, como Italia y Estados Unidos, donde sigue cosechando buenas ventas. Tambi\u00e9n cuenta con el pr\u00f3ximo lanzamiento de nuevos modelos, como el Grecale Folgore y el Granturismo Folgore. El peque\u00f1o problema es que se trata de modelos el\u00e9ctricos de 100 %, que no parecen entusiasmar a los clientes de lujo...<\/p>\n\n\n\n

Maserati Francia no ha querido hacer comentarios al respecto.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-31826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nVentes de Maserati en chute libre en France, sous perfusion des concessionnaires - ItalPassion<\/title>\n<meta name=\"description\" content=\"La crise touche-t-elle Maserati en France ? 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