{"id":31805,"date":"2023-09-08T22:00:48","date_gmt":"2023-09-08T20:00:48","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31805"},"modified":"2023-09-08T22:04:33","modified_gmt":"2023-09-08T20:04:33","slug":"lamborghini-categoria-maserati-como-un-marque-premium","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/lamborghini-categorise-maserati-comme-une-marque-premium\/","title":{"rendered":"Lamborghini clasifica a Maserati... \u00a1como marca premium!"},"content":{"rendered":"

Lamborghini<\/a>el famoso fabricante italiano de autom\u00f3viles deportivos, tiene una visi\u00f3n muy precisa de su mercado y de sus competidores.<\/strong> En un documento interno que hemos podido obtener, Lamborghini clasifica las distintas marcas de autom\u00f3viles en funci\u00f3n de su posicionamiento: mercado de masas, premium, lujo o ultralujo. <\/p>\n\n\n\n

Y entre estas categor\u00edas, hay uno que probablemente har\u00e1 que algunas personas se estremezcan Maserati<\/a> La marca del tridente se ve como una simple marca premium... \u00a1pero no de lujo!<\/strong><\/p>\n\n\n\n

\"lamborghini<\/figure>\n\n\n\n

\u00bfQu\u00e9 distingue a una marca premium de una marca de lujo, seg\u00fan Lamborghini? El documento no lo dice expl\u00edcitamente, pero podemos suponer que el criterio principal es el precio<\/strong>. <\/p>\n\n\n\n

Los modelos m\u00e1s caros de Maserati, como el nuevo Granturismo o el MC20, rondan los 200.000 euros, mientras que los m\u00e1s baratos de Lamborghini, como el Urus o el Hurac\u00e1n, superan los 200.000 euros. Por no hablar de los modelos m\u00e1s exclusivos, como el Sian o el Centenario, que alcanzan varios millones de euros.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pero el precio no es el \u00fanico factor que entra en juego a la hora de definir el lujo. Tambi\u00e9n hay que tener en cuenta las prestaciones, el dise\u00f1o, la innovaci\u00f3n, la historia y la calidad. \u00a1sobre todo imagen! Y con la clientela actual de lujo y ultralujo, Lamborghini parece ir un paso por delante de Maserati.<\/strong> La marca del toro ha sabido renovarse y diversificarse, en particular lanzando su primer SUV, el Urus, que tuvo un \u00e9xito comercial fenomenal. Tambi\u00e9n ha sabido innovar y diferenciarse, ofreciendo modelos de edici\u00f3n limitada, como el Sian o el Countach LP1<\/a>.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Maserati, la marca italiana con el tridente, atraviesa un periodo dif\u00edcil<\/a>. Sufre de falta de renovaci\u00f3n de su gama, de retraso en la innovaci\u00f3n y de una imagen da\u00f1ada por sus modelos anteriores, que se posicionaban en competencia con las marcas premium.<\/strong> Como el Maserati Ghibli Hybrid con su motor de 4 cilindros y 330 CV.<\/p>\n\n\n\n

\"maserati-ghibli-h\u00edbrido\"<\/figure>\n\n\n\n

Desde 2020, conf\u00eda en su plan de recuperaci\u00f3n \"MMXX: The Way Forward\" para darse la vuelta y reinventarse. Cuenta con sus nuevos modelos, como el MC20 y el Granturismo, y sus motores el\u00e9ctricos Folgore, para volver a ganarse el coraz\u00f3n de los entusiastas de los coches deportivos y de lujo. <\/p>\n\n\n\n

Tambi\u00e9n espera ganar en independencia y prestigio separ\u00e1ndose gradualmente de Stellantis. \u00bfConseguir\u00e1 Maserati recuperar su lugar entre las marcas de lujo? \u00bfTendr\u00e1 Lamborghini que revisar su clasificaci\u00f3n? <\/strong>El tiempo lo dir\u00e1.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[25,27],"tags":[],"class_list":["post-31805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lamborghini","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLamborghini cat\u00e9gorise Maserati... comme une marque premium ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Lamborghini, le c\u00e9l\u00e8bre constructeur italien de voitures de sport, a une vision tr\u00e8s pr\u00e9cise de son march\u00e9 et de ses concurrents. 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