{"id":31704,"date":"2023-08-10T22:16:08","date_gmt":"2023-08-10T20:16:08","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31704"},"modified":"2023-08-10T22:16:11","modified_gmt":"2023-08-10T20:16:11","slug":"en-este-pais-que-bate-acuerdos-de-venta-para-ferrari-1-cliente-en-4-es-una-mujer","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/ferrari\/dans-ce-pays-qui-bat-des-records-de-ventes-pour-ferrari-1-client-sur-4-est-une-femme\/","title":{"rendered":"En este pa\u00eds, donde Ferrari bate r\u00e9cords de ventas, \u00a1uno de cada cuatro clientes es una mujer!"},"content":{"rendered":"
\"ferrari<\/figure>\n\n\n\n

Ferrari<\/a> no se trata s\u00f3lo de personas. En China, el pa\u00eds m\u00e1s poblado del mundo y uno de los m\u00e1s importantes para el mercado de coches de lujo, la marca italiana ha conquistado los corazones y las carteras de las mujeres. <\/strong><\/p>\n\n\n\n

Seg\u00fan fuentes cercanas al asunto citadas por Bloomberg, 26 % de los supercoches vendidos por Ferrari en los \u00faltimos cinco a\u00f1os en el Reino Medio fueron adquiridos por clientas femeninas.<\/strong> Se trata de un r\u00e9cord hist\u00f3rico para el fabricante de Maranello, que nunca antes hab\u00eda tenido m\u00e1s de una cuarta parte de mujeres entre sus clientes.<\/p>\n\n\n\n

Esta impresionante cifra atestigua el cambio de mentalidad y comportamiento de los consumidores chinos, cada vez m\u00e1s atra\u00eddos por coches prestigiosos y de altas prestaciones. <\/p>\n\n\n\n

Tambi\u00e9n refleja la estrategia de Ferrari de adaptar su gama y su imagen a este p\u00fablico femenino exigente y apasionado con el Roma y, m\u00e1s recientemente, el Purosangue.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

En China continental, sin incluir Hong Kong ni Taiw\u00e1n, Ferrari vendi\u00f3 unos 1.600 veh\u00edculos el a\u00f1o pasado,<\/strong> el doble que hace unos a\u00f1os. La regi\u00f3n representa ya el 12% de las ventas mundiales de Ferrari, lo que la convierte en un mercado estrat\u00e9gico para la firma del Cavallino Rampante.<\/p>\n\n\n\n

A\u00f1os<\/th>Ventas en China<\/th><\/tr><\/thead>
2022<\/td>1552<\/td><\/tr>
2021<\/td>899<\/td><\/tr>
2020<\/td>456<\/td><\/tr>
2019<\/td>836<\/td><\/tr>
2018<\/td>695<\/td><\/tr>
2017<\/td>617<\/td><\/tr>
2016<\/td>619<\/td><\/tr>
2015<\/td>610<\/td><\/tr>
2014<\/td>675<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-31704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nDans ce pays qui bat des records de ventes pour Ferrari, 1 client sur 4 est une femme ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ferrari n\u2019est pas qu'une affaire d\u2019hommes. 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