{"id":31340,"date":"2023-03-25T14:23:11","date_gmt":"2023-03-25T13:23:11","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31340"},"modified":"2023-03-25T14:23:12","modified_gmt":"2023-03-25T13:23:12","slug":"maserati-todavia-no-es-la-marca-de-lujo-mas-rentable","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/maserati\/maserati-pas-encore-la-marque-de-luxe-la-plus-rentable\/","title":{"rendered":"Maserati: no es (todav\u00eda) la marca de lujo m\u00e1s rentable"},"content":{"rendered":"
\"maserati<\/figure>\n\n\n\n

Desde Maserati<\/a> est\u00e1 bajo el girond de Stellantis<\/a>Adi\u00f3s a los vol\u00famenes y hola al posicionamiento de lujo y rentabilidad<\/strong>. Como vimos primero con el MC20, luego con el Grecale, y m\u00e1s recientemente con el MC20 Cielo y el nuevo Granturismo, el acabado ha dado un salto adelante, al igual que los precios.<\/p>\n\n\n\n

Una elecci\u00f3n perfectamente asumida por Stellantis ya que Maserati es la \u00fanica marca de lujo del grupo<\/strong>. Mientras que en la era FCA era una carrera por hacer el mayor n\u00famero de ventas posible, en la era Stellantis es el Rentabilidad de Maserati antes de vol\u00famenes<\/a> que se busca.<\/p>\n\n\n\n

Adem\u00e1s, no en vano Maserati duplic\u00f3 su rentabilidad en 2022<\/a> casi el mismo volumen de ventas que en 2021. Tambi\u00e9n sabemos que comercialmente, para los \u00faltimos modelos, al igual que Ferrari, se presentan exclusivamente a los mejores clientes de la marca. <\/p>\n\n\n\n

Ahora que conocemos el Las cifras de Ferrari en 2022<\/a>y el Las cifras de Lamborghini en 2022<\/a>Compar\u00e9moslos con marcas como Porsche, Bentley, McLaren, Aston Martin, Bugatti y Rolls-Royce.<\/p>\n\n\n\n

<\/th>Ventas 2022<\/th>CA 2022<\/th>Beneficio 2022<\/th><\/tr><\/thead>
Maserati<\/td>25 900<\/td>2.320 millones de euros<\/td>201 millones de euros<\/td><\/tr>
Ferrari<\/td>13 221<\/td>5.090 millones de euros<\/td>2.375 millones<\/td><\/tr>
Lamborghini<\/td>9 233<\/td>939 millones de euros<\/td>614 millones<\/td><\/tr>
Bentley<\/td>15 174<\/td>3.380 millones de euros<\/td>708 millones de euros<\/td><\/tr>
Porsche<\/td>309 884<\/td>37.600 millones<\/td>8.720 millones de euros<\/td><\/tr>
Aston Martin<\/td>6 412<\/td>1.570 millones de euros<\/td>215 millones de euros<\/td><\/tr>
McLaren<\/td>NC<\/td>NC<\/td>NC<\/td><\/tr>
Bugatti<\/td>80<\/td>331 millones de euros<\/td>-33 millones<\/td><\/tr>
Rolls-Royce<\/td>6 021<\/td>NC<\/td>NC<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

De este cuadro se desprende f\u00e1cilmente que El mejor estudiante es Ferrari con el mejor ratio ventas \/ facturaci\u00f3n \/ beneficios. <\/strong><\/p>\n\n\n\n

Porsche es la marca con mayor volumen de ventas. Puede agradec\u00e9rselo a sus dos SUV, primero el Macan, con m\u00e1s de 86.000 ventas, y despu\u00e9s el Cayenne, con m\u00e1s de 95.000. La facturaci\u00f3n y los beneficios de Porsche son proporcionalmente impresionantes<\/strong>. A t\u00edtulo comparativo, el beneficio de Stellantis es de 16.800 millones de euros en 2022.<\/p>\n\n\n\n

Una marca como Aston Martin, que ha pasado apuros en los \u00faltimos a\u00f1os, factura m\u00e1s que Lamborghini, pero obtiene muchos menos beneficios. Esto se debe sin duda a las grandes inversiones necesarias para lanzar nuevos modelos, pero tambi\u00e9n en el equipo de F\u00f3rmula 1.<\/p>\n\n\n\n

McLaren a\u00fan no ha hecho p\u00fablicas las cifras de 2022. Bugatti es m\u00e1s una marca de ultralujo que una marca de lujo y la reciente venta de la marca a Rimac ha provocado probablemente la necesidad de realizar importantes inversiones para los futuros modelos de hipercoches el\u00e9ctricos 100 %. En cuanto a Rolls-Royce, no conocemos el volumen de negocio, pero s\u00ed sabemos que la cesta media es de 500.000 euros. Esto situar\u00eda la facturaci\u00f3n en algo m\u00e1s de 3.000 millones de euros.<\/p>\n\n\n\n

Al final, lo entendemos mejor que ahora, A Stellantis no le interesa hacer m\u00e1s ventas con Maserati<\/strong> en comparaci\u00f3n con a\u00f1os anteriores. Los dos objetivos de Maserati para los pr\u00f3ximos a\u00f1os ser\u00e1n aumentar las ventas y, sobre todo, los beneficios<\/strong>. Stellantis podr\u00eda duplicar la facturaci\u00f3n de Maserati y multiplicar el beneficio por 10, para el mismo volumen de ventas.<\/p>\n\n\n\n

A modo de proyecci\u00f3n y comparaci\u00f3n, si las ventas de Maserati se multiplicaran por 10, la facturaci\u00f3n podr\u00eda acercarse a la de Porsche, pero el beneficio seguir\u00eda siendo al menos 4 veces inferior.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":30808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-31340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nMaserati : pas (encore) la marque de luxe la plus rentable - ItalPassion<\/title>\n<meta name=\"description\" content=\"Depuis que Maserati est sous le girond de Stellantis, adieu les volumes et bonjour le positionnement luxe et la rentabilit\u00e9. 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