{"id":31335,"date":"2023-03-17T12:54:33","date_gmt":"2023-03-17T11:54:33","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=31335"},"modified":"2023-03-29T14:09:59","modified_gmt":"2023-03-29T12:09:59","slug":"lamborghini-factura-un-doble-beneficio-de-237-000-millones-en-2022","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/es\/lamborghini\/lamborghini-chiffre-daffaires-a-237-milliards-e-double-son-benefice-en-2022\/","title":{"rendered":"Lamborghini: ventas de 2.370 millones de euros, duplicaci\u00f3n de beneficios en 2022"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Despu\u00e9s de Ferrari, luego Maserati, esper\u00e1bamos la presentaci\u00f3n de las cifras del grupo Audi, propietario de la marca Lamborghini<\/a>El objetivo de este estudio es conocer la situaci\u00f3n de la marca en t\u00e9rminos de rentabilidad en comparaci\u00f3n con sus competidores. Como sus primos italianos, Lamborghini ha tenido un muy buen a\u00f1o en 2022, con una facturaci\u00f3n de 2.370 millones de euros (+21,9 1T3) y un beneficio de 614 millones de euros (+56,4 1T3).<\/strong><\/p>\n\n\n\n

As\u00ed, las marcas de autom\u00f3viles de lujo no atraviesan una crisis porque, tras un a\u00f1o r\u00e9cord de 2022 con 9233 entregas de Lamborgini<\/a>La rentabilidad tambi\u00e9n ha aumentado considerablemente. Un r\u00e9cord en la historia de la marca.<\/p>\n\n\n\n

Lamborghini debe este \u00e9xito a su, s\u00f3lo 3 modelos <\/strong>para el que se lanzan regularmente ediciones especiales, como el Hurac\u00e1n T\u00e9cnica o el Rendimiento del Urus<\/a>. Por ello, fabrica regularmente nuevos productos a partir de modelos que tienen varios a\u00f1os.<\/p>\n\n\n\n

Tambi\u00e9n debe su rentabilidad a su compartir tecnolog\u00eda<\/strong> con otras marcas del Grupo Volkswagen, propietario de Audi. Por ejemplo, la plataforma del Lamborghini Urus se comparte con los Audi Q7, Audi Q8 y Bentayga. Otro ejemplo es la plataforma compartida entre el Lamborghini Hurac\u00e1n y el Audi R8.<\/p>\n\n\n\n

El Aventador lleva varios meses sin poder encargarse, ya que su sustituto LB744 con su nuevo motor V12 PHEV de 1015 CV<\/a> se presentar\u00e1 dentro de unas semanas. Seguramente permitir\u00e1 a Lamborghini alcanzar un nuevo hito, superando las 10.000 entregas<\/strong>La estrategia de la empresa consiste en aumentar su volumen de negocio, manteniendo al mismo tiempo un margen de explotaci\u00f3n de al menos 25 %.<\/p>\n\n\n\n

En comparaci\u00f3n, el mejor alumno italiano es Ferrari. La marca propiedad de Stellantis, Maserati, si duplicara su rentabilidad en 2022<\/a>A\u00fan hay margen de mejora. <\/p>\n\n\n\n

<\/th>Maserati<\/th>Ferrari<\/th>Lamborghini<\/th><\/tr><\/thead>
Ventas 2022<\/td>25 900<\/td>13 221<\/td>9 233<\/td><\/tr>
CA 2022<\/td>2.320 millones de euros<\/td>5.090 millones de euros<\/td>2.375 millones<\/td><\/tr>
Beneficio neto 2022<\/td>201 millones de euros<\/td>939 millones de euros<\/td>614 millones<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

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