{"id":52414,"date":"2026-07-20T15:15:25","date_gmt":"2026-07-20T13:15:25","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=52414"},"modified":"2026-07-17T12:18:50","modified_gmt":"2026-07-17T10:18:50","slug":"ferrari-is-selling-as-many-cars-as-it-did-a-year-ago-but-the-brand-knows-how-to-make-even-more-money","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/","title":{"rendered":"Ferrari is selling as many cars as it did a year ago, but the brand knows how to make even more money"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2.jpg\" alt=\"\" class=\"wp-image-52415\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After a year in 2025 marked by <a href=\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-declines-in-2025-for-the-first-time-in-almost-ten-years-weighed-down-by-the-united-states-and-the-united-kingdom\/\">a slight decline<\/a>, the first six months of 2026 confirm an unexpected trend: <a href=\"https:\/\/www.italpassion.fr\/en\/ferrari\/\">Ferrari<\/a> is no longer growing. Across the twelve markets we track, the brand recorded 4,857 registrations between January and June\u2014nearly the same level as during the same period in 2025. With a difference of only about 30 cars, the volumes are identical. After nearly doubling its registrations over the course of a decade, Ferrari appears to have reached a threshold that the brand no longer really seeks to exceed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A more comprehensive lineup than ever before<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">What makes this stability particularly surprising is that Ferrari has probably never offered such a wide range of models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, sales are driven primarily by four models. The <a href=\"https:\/\/www.italpassion.fr\/en\/cars\/ferrari-purosangue\/\">Purosangue<\/a>, the first V12 SUV in the brand's history, continues to appeal to a very broad customer base. The <a href=\"https:\/\/www.italpassion.fr\/en\/cars\/ferrari-12cilindri-12cilindri-spider\/\">12Cilindri<\/a> has established itself as the premier V12-powered GT, while the <a href=\"https:\/\/www.italpassion.fr\/en\/cars\/ferrari-296-gtb-gts-speciale\/\">296<\/a> remains the \u00abaffordable\u00bb sports car in the lineup thanks to its hybrid V6. Finally, the <a href=\"https:\/\/www.italpassion.fr\/en\/cars\/ferrari-roma-roma-spider\/\">Roma<\/a> is gradually winding down her career, replaced by the\u2019<a href=\"https:\/\/www.italpassion.fr\/en\/cars\/ferrari-amalfi-amalfi-spider\/\">Amalfi<\/a>, which is starting to appear in vehicle registrations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.italpassion.fr\/en\/cars\/ferrari-sf90\/\">SF90<\/a> is also continuing her career on a smaller scale, while her replacement, the new <a href=\"https:\/\/www.italpassion.fr\/en\/cars\/ferrari-849-testarossa-849-testarossa-spider\/\">849 Testarossa<\/a>, has been appearing in the statistics for the first time since March\u2013April.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Differences That Are Difficult to Explain by Country<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The United States remains by far the world\u2019s largest market, with 1,655 registrations in the first half of the year (+3 %). Japan also confirmed its strong momentum (+19 %), as did Italy (+32 %) and Spain (+18 %).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conversely, several European markets are surprising. Germany is down slightly (-5 %), while France has plummeted by 37 %, with only 113 registrations. Even more surprising is that the French market is performing worse than in the first half of 2025, but also worse than in 2024 and even 2023, despite having shown steady growth up to this point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The United Kingdom continues to see a decline (-27.1 TP3T), a trend that remains consistent with tax changes affecting high-net-worth foreign residents, a topic that <a href=\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-sales-in-u-k-hit-hard-by-new-tax-rules-scare-off-the-wealthy\/\">We have already explained in detail<\/a>. In contrast, the declines observed in the Netherlands (-40 1Q3Q) and Austria (-41 1Q3Q) are much more difficult to interpret.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ferrari Now Prioritizes Value Over Volume<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ultimately, this stabilization is nothing to worry about for Ferrari. For several years now, management has stated that it intends to <a href=\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-ceo-reveals-how-luxury-brand-will-grow-again-without-selling-more-were-building-in-tokyo-and-los-angeles\/\">prioritize profitability over volume growth<\/a>. Customization, through the Tailor Made program, now plays a central role in Maranello\u2019s strategy. In other words, selling the same number of cars\u2014but at much higher prices thanks to options and customizations\u2014is now more appealing than trying to set a new record for new car registrations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/01\/tailor-made-ferrari.jpg\" alt=\"\" class=\"wp-image-44970\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/01\/tailor-made-ferrari.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/01\/tailor-made-ferrari-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/01\/tailor-made-ferrari-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/01\/tailor-made-ferrari-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"658\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ventes-ferrari.jpg\" alt=\"\" class=\"wp-image-52488\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ventes-ferrari.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ventes-ferrari-420x230.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ventes-ferrari-768x421.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ventes-ferrari-18x10.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Illustration Italpassion<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ferraris bought as investments are probably not what we think they are<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This snapshot of the market also offers insights for collectors. The models that currently account for the bulk of sales\u2014the Purosangue, 12Cilindri, 296, Roma, Amalfi, and the new 849 Testarossa\u2014are produced in relatively large volumes by Ferrari\u2019s standards. Conversely, the models most likely to retain their value are the special editions, the Icona models, and limited-edition supercars. As is often the case with Ferrari, rarity remains the primary driver of value.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Country<\/th><th>January\u2013June 2026<\/th><th>Evolution<\/th><\/tr><\/thead><tbody><tr><td>United States<\/td><td>1655<\/td><td>3%<\/td><\/tr><tr><td>Japan<\/td><td>852<\/td><td>19%<\/td><\/tr><tr><td>Germany<\/td><td>947<\/td><td>-5%<\/td><\/tr><tr><td>Italy<\/td><td>585<\/td><td>32%<\/td><\/tr><tr><td>United Kingdom<\/td><td>316<\/td><td>-27%<\/td><\/tr><tr><td>France<\/td><td>113<\/td><td>-37%<\/td><\/tr><tr><td>Australia<\/td><td>88<\/td><td>-12%<\/td><\/tr><tr><td>Belgium<\/td><td>110<\/td><td>-%<\/td><\/tr><tr><td>Netherlands<\/td><td>39<\/td><td>-40%<\/td><\/tr><tr><td>Spain<\/td><td>70<\/td><td>18%<\/td><\/tr><tr><td>Austria<\/td><td>27<\/td><td>-41%<\/td><\/tr><tr><td>Luxembourg<\/td><td>55<\/td><td>-10%<\/td><\/tr><tr><td><\/td><td>4857<\/td><td>0<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Italpassion figures<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":52415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-52414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ferrari vend autant de voitures qu&#039;il y a un an, mais la marque sait comment gagner encore plus d&#039;argent - ItalPassion<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s une ann\u00e9e 2025 marqu\u00e9e par un l\u00e9ger recul, les six premiers mois de 2026 confirment une tendance inattendue : Ferrari ne progresse plus. 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Sur les\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-is-selling-as-many-cars-as-it-did-a-year-ago-but-the-brand-knows-how-to-make-even-more-money\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-20T13:15:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"Ferrari vend autant de voitures qu&rsquo;il y a un an, mais la marque sait comment gagner encore plus d&rsquo;argent\",\"datePublished\":\"2026-07-20T13:15:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/\"},\"wordCount\":614,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2.jpg\",\"articleSection\":[\"Ferrari\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/\",\"url\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/\",\"name\":\"Ferrari vend autant de voitures qu'il y a un an, mais la marque sait comment gagner encore plus d'argent - ItalPassion\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-vend-autant-de-voitures-quil-y-a-un-an-mais-la-marque-sait-comment-gagner-encore-plus-dargent\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/ferarri-0-2.jpg\",\"datePublished\":\"2026-07-20T13:15:25+00:00\",\"description\":\"Apr\u00e8s une ann\u00e9e 2025 marqu\u00e9e par un l\u00e9ger recul, les six premiers mois de 2026 confirment une tendance inattendue : Ferrari ne progresse plus. 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