{"id":52261,"date":"2026-07-13T11:31:06","date_gmt":"2026-07-13T09:31:06","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=52261"},"modified":"2026-07-13T10:34:26","modified_gmt":"2026-07-13T08:34:26","slug":"in-2026-lancia-will-sell-fewer-cars-than-ferrari-which-is-both-funny-and-worrying","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/","title":{"rendered":"In 2026, Lancia will sell fewer cars than Ferrari, which is both funny and worrisome"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari.jpg\" alt=\"\" class=\"wp-image-52262\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Just a few years ago, it would have been hard to imagine that <a href=\"https:\/\/www.italpassion.fr\/en\/lancia\/\">Lancia<\/a> The idea that Renault might sell fewer cars than Ferrari would have seemed like a joke. On one side, a manufacturer of limited-production supercars. On the other, a premium brand owned by Stellantis. Yet, by the end of 2026, this scenario could very well become a reality. A year and a half after the commercial launch of the new <a href=\"https:\/\/www.italpassion.fr\/en\/cars\/lancia-ypsilon\/\">Lancia Ypsilon<\/a>, it's time to take stock. And the picture is more mixed than it seems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Italy Still Can't Get Off the Ground<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Italian market remains by far Lancia\u2019s largest market. In the first half of 2026, the brand recorded 5,261 registrations there, compared with 5,367 a year earlier\u2014a slight decline of 2 %. In other words, sales are stable, but they are not growing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the brand rankings, Lancia now trails Volvo, Mazda, Cupra, and Honda, though it remains ahead of Lexus and DS. Even more telling is that the Lancia Ypsilon has dropped out of the top 50 best-selling models in Italy. Last year, it was still competing with the Audi A1 and the Suzuki Swift, both of which remain on that list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The electric version is also struggling to win over buyers. Of the 5,261 Ypsilons registered in Italy, only 324 are the 100 % electric versions. In response to this situation, Lancia has taken action in recent months by offering more competitive pricing and launching a version equipped with a manual transmission to lower the entry price.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Growth in Europe\u2026 but on a very small scale<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outside of Italy, the news is a little more encouraging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">France posted the strongest growth among the brand\u2019s major markets, with 723 registrations in the first half of the year, compared with 454 a year earlier\u2014a 59 % increase. Of these, 144 were electric models. However, the volume remains modest: Italy achieves nearly that figure in a single month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spain, where the Ypsilon is manufactured, also saw growth, with 439 registrations compared to 400 last year (+10 %). Belgium saw an increase from 106 to 143 cars (+35 %), while Luxembourg recorded a dramatic rise of 120 %, going from 34 to 75 registrations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Netherlands is the only exception. The figures for June are not yet available, but between January and May, Lancia recorded 49 registrations there, compared with 69 during the same period in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In total, these six countries already account for nearly 6,700 registrations in the first six months of the year, representing an overall increase of approximately 4 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Lancia Gamma is set to be a game-changer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Based on these results, Lancia is expected to end 2026 with just over 12,000 registrations in Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The parallel is striking: in 2025, Ferrari delivered 13,640 cars worldwide. A luxury brand could therefore sell more cars than a premium brand under Stellantis. Of course, the comparison has its limitations. Ferrari deliberately produces few cars, while Lancia is currently sold in only a few European countries. But the symbolism is powerful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that the new <a href=\"https:\/\/www.italpassion.fr\/en\/cars\/lancia-gamma-ii\/\">Lancia Gamma<\/a> is set to arrive by the end of 2026 to complement the Ypsilon. The brand can also count on strong visibility in WRC2, where its results have been very encouraging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One question remains difficult to understand: Why is Lancia still absent from markets like Germany and Austria? At a time when every sale counts, this strategy raises questions. Because if the Gamma fails to breathe new life into the brand, it will be hard to imagine a bright future for a manufacturer that barely exceeds 20,000 annual sales across Europe.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Country<\/th><th>January\u2013June 2026<\/th><th>Evolution<\/th><\/tr><\/thead><tbody><tr><td>Italy<\/td><td>5261<\/td><td>-2%<\/td><\/tr><tr><td>France<\/td><td>723<\/td><td>59%<\/td><\/tr><tr><td>Germany<\/td><td>0<\/td><td>0<\/td><\/tr><tr><td>Spain<\/td><td>439<\/td><td>10%<\/td><\/tr><tr><td>Belgium<\/td><td>143<\/td><td>35%<\/td><\/tr><tr><td>Netherlands<\/td><td>49<\/td><td>120%<\/td><\/tr><tr><td>Luxembourg<\/td><td>75<\/td><td>4%<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Italpassion Statistics<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/06\/lancia-ypsilon-rouge-0.jpg\" alt=\"\" class=\"wp-image-51382\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/06\/lancia-ypsilon-rouge-0.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/06\/lancia-ypsilon-rouge-0-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/06\/lancia-ypsilon-rouge-0-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/06\/lancia-ypsilon-rouge-0-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":52262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-52261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lancia","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>En 2026, Lancia vendra moins de voitures que Ferrari, et c&#039;est \u00e0 la fois dr\u00f4le et inqui\u00e9tant - ItalPassion<\/title>\n<meta name=\"description\" content=\"Il y a encore quelques ann\u00e9es, imaginer que Lancia puisse vendre moins de voitures que Ferrari aurait relev\u00e9 de la plaisanterie. D&#039;un c\u00f4t\u00e9, un\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/lancia\/in-2026-lancia-will-sell-fewer-cars-than-ferrari-which-is-both-funny-and-worrying\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En 2026, Lancia vendra moins de voitures que Ferrari, et c&#039;est \u00e0 la fois dr\u00f4le et inqui\u00e9tant - ItalPassion\" \/>\n<meta property=\"og:description\" content=\"Il y a encore quelques ann\u00e9es, imaginer que Lancia puisse vendre moins de voitures que Ferrari aurait relev\u00e9 de la plaisanterie. D&#039;un c\u00f4t\u00e9, un\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/en\/lancia\/in-2026-lancia-will-sell-fewer-cars-than-ferrari-which-is-both-funny-and-worrying\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-13T09:31:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"En 2026, Lancia vendra moins de voitures que Ferrari, et c&rsquo;est \u00e0 la fois dr\u00f4le et inqui\u00e9tant\",\"datePublished\":\"2026-07-13T09:31:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/\"},\"wordCount\":661,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari.jpg\",\"articleSection\":[\"Lancia\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/\",\"url\":\"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/\",\"name\":\"En 2026, Lancia vendra moins de voitures que Ferrari, et c'est \u00e0 la fois dr\u00f4le et inqui\u00e9tant - ItalPassion\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari.jpg\",\"datePublished\":\"2026-07-13T09:31:06+00:00\",\"description\":\"Il y a encore quelques ann\u00e9es, imaginer que Lancia puisse vendre moins de voitures que Ferrari aurait relev\u00e9 de la plaisanterie. D'un c\u00f4t\u00e9, un\",\"breadcrumb\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#primaryimage\",\"url\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari.jpg\",\"contentUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.italpassion.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"En 2026, Lancia vendra moins de voitures que Ferrari, et c&rsquo;est \u00e0 la fois dr\u00f4le et inqui\u00e9tant\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/#website\",\"url\":\"https:\/\/www.italpassion.fr\/en\/\",\"name\":\"ItalPassion\",\"description\":\"Les Passionn\u00e9s d&#039;Automobiles Italiennes\",\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.italpassion.fr\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/#organization\",\"name\":\"Italpassion\",\"url\":\"https:\/\/www.italpassion.fr\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/italpassion-yoast.jpg\",\"contentUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/italpassion-yoast.jpg\",\"width\":696,\"height\":696,\"caption\":\"Italpassion\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/italpassion\",\"https:\/\/x.com\/italpassion\",\"https:\/\/www.instagram.com\/italpassionfr\/\",\"https:\/\/www.youtube.com\/channel\/UCleq-ByQaA42OjhopwevRjQ\",\"https:\/\/www.facebook.com\/italpassion.en\/\",\"https:\/\/www.facebook.com\/italpassion.it\/\",\"https:\/\/www.facebook.com\/italpassion.de\/\",\"https:\/\/www.facebook.com\/italpassion.ja\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\",\"name\":\"Alexandre Filluzeau\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/avatar-alexandre-160x160.jpg\",\"contentUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/avatar-alexandre-160x160.jpg\",\"caption\":\"Alexandre Filluzeau\"},\"description\":\"Fondateur du site ItalPassion, passionn\u00e9 de voitures italiennes et de l'Italie en g\u00e9n\u00e9ral. J'apporte un regard critique et technique aux actualit\u00e9s des marques italiennes quand cela est possible. Propri\u00e9taire d'une Maserati GranTurismo, Alfa Romeo MiTo, Lancia Fulvia et Ducati 695. Ex-propri\u00e9taire d'une Alfa Romeo Giulia.\",\"sameAs\":[\"https:\/\/www.italpassion.fr\/\"],\"url\":\"https:\/\/www.italpassion.fr\/en\/author\/alexandre\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"In 2026, Lancia will sell fewer cars than Ferrari, which is both funny and worrisome - ItalPassion","description":"Just a few years ago, the idea that Lancia might sell fewer cars than Ferrari would have been laughable. On the one hand, a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.italpassion.fr\/en\/lancia\/in-2026-lancia-will-sell-fewer-cars-than-ferrari-which-is-both-funny-and-worrying\/","og_locale":"en_US","og_type":"article","og_title":"En 2026, Lancia vendra moins de voitures que Ferrari, et c'est \u00e0 la fois dr\u00f4le et inqui\u00e9tant - ItalPassion","og_description":"Il y a encore quelques ann\u00e9es, imaginer que Lancia puisse vendre moins de voitures que Ferrari aurait relev\u00e9 de la plaisanterie. D'un c\u00f4t\u00e9, un","og_url":"https:\/\/www.italpassion.fr\/en\/lancia\/in-2026-lancia-will-sell-fewer-cars-than-ferrari-which-is-both-funny-and-worrying\/","og_site_name":"ItalPassion","article_publisher":"https:\/\/www.facebook.com\/italpassion","article_published_time":"2026-07-13T09:31:06+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari.jpg","type":"image\/jpeg"}],"author":"Alexandre Filluzeau","twitter_card":"summary_large_image","twitter_creator":"@italpassion","twitter_site":"@italpassion","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#article","isPartOf":{"@id":"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/"},"author":{"name":"Alexandre Filluzeau","@id":"https:\/\/www.italpassion.fr\/en\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0"},"headline":"En 2026, Lancia vendra moins de voitures que Ferrari, et c&rsquo;est \u00e0 la fois dr\u00f4le et inqui\u00e9tant","datePublished":"2026-07-13T09:31:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/"},"wordCount":661,"commentCount":3,"publisher":{"@id":"https:\/\/www.italpassion.fr\/en\/#organization"},"image":{"@id":"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#primaryimage"},"thumbnailUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari.jpg","articleSection":["Lancia"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/","url":"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/","name":"In 2026, Lancia will sell fewer cars than Ferrari, which is both funny and worrisome - ItalPassion","isPartOf":{"@id":"https:\/\/www.italpassion.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#primaryimage"},"image":{"@id":"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#primaryimage"},"thumbnailUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari.jpg","datePublished":"2026-07-13T09:31:06+00:00","description":"Just a few years ago, the idea that Lancia might sell fewer cars than Ferrari would have been laughable. On the one hand, a","breadcrumb":{"@id":"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#primaryimage","url":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari.jpg","contentUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/07\/lancia-ypsilon-jaune-ferrari.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.italpassion.fr\/en\/lancia\/en-2026-lancia-vendra-moins-de-voitures-que-ferrari-et-cest-a-la-fois-drole-et-inquietant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.italpassion.fr\/en\/"},{"@type":"ListItem","position":2,"name":"En 2026, Lancia vendra moins de voitures que Ferrari, et c&rsquo;est \u00e0 la fois dr\u00f4le et inqui\u00e9tant"}]},{"@type":"WebSite","@id":"https:\/\/www.italpassion.fr\/en\/#website","url":"https:\/\/www.italpassion.fr\/en\/","name":"ItalPassion","description":"Italian Car Enthusiasts","publisher":{"@id":"https:\/\/www.italpassion.fr\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.italpassion.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.italpassion.fr\/en\/#organization","name":"Italpassion","url":"https:\/\/www.italpassion.fr\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.italpassion.fr\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/italpassion-yoast.jpg","contentUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2023\/07\/italpassion-yoast.jpg","width":696,"height":696,"caption":"Italpassion"},"image":{"@id":"https:\/\/www.italpassion.fr\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/italpassion","https:\/\/x.com\/italpassion","https:\/\/www.instagram.com\/italpassionfr\/","https:\/\/www.youtube.com\/channel\/UCleq-ByQaA42OjhopwevRjQ","https:\/\/www.facebook.com\/italpassion.en\/","https:\/\/www.facebook.com\/italpassion.it\/","https:\/\/www.facebook.com\/italpassion.de\/","https:\/\/www.facebook.com\/italpassion.ja\/"]},{"@type":"Person","@id":"https:\/\/www.italpassion.fr\/en\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0","name":"Alexandre Filluzeau","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.italpassion.fr\/en\/#\/schema\/person\/image\/","url":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/avatar-alexandre-160x160.jpg","contentUrl":"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/avatar-alexandre-160x160.jpg","caption":"Alexandre Filluzeau"},"description":"Founder of the ItalPassion website, passionate about Italian cars and Italy in general. I bring a critical and technical eye to the news of Italian brands when possible. Owner of a Maserati GranTurismo, Alfa Romeo MiTo, Lancia Fulvia and Ducati 695. Ex-owner of an Alfa Romeo Giulia.","sameAs":["https:\/\/www.italpassion.fr\/"],"url":"https:\/\/www.italpassion.fr\/en\/author\/alexandre\/"}]}},"_links":{"self":[{"href":"https:\/\/www.italpassion.fr\/en\/wp-json\/wp\/v2\/posts\/52261","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.italpassion.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.italpassion.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.italpassion.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.italpassion.fr\/en\/wp-json\/wp\/v2\/comments?post=52261"}],"version-history":[{"count":2,"href":"https:\/\/www.italpassion.fr\/en\/wp-json\/wp\/v2\/posts\/52261\/revisions"}],"predecessor-version":[{"id":52278,"href":"https:\/\/www.italpassion.fr\/en\/wp-json\/wp\/v2\/posts\/52261\/revisions\/52278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.italpassion.fr\/en\/wp-json\/wp\/v2\/media\/52262"}],"wp:attachment":[{"href":"https:\/\/www.italpassion.fr\/en\/wp-json\/wp\/v2\/media?parent=52261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.italpassion.fr\/en\/wp-json\/wp\/v2\/categories?post=52261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.italpassion.fr\/en\/wp-json\/wp\/v2\/tags?post=52261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}