{"id":51824,"date":"2026-06-29T15:35:18","date_gmt":"2026-06-29T13:35:18","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=51824"},"modified":"2026-06-29T10:16:01","modified_gmt":"2026-06-29T08:16:01","slug":"chinas-1-wealthiest-individuals-immediately-bought-a-ferrari-luce-as-a-symbol-of-wealth","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/ferrari\/les-1-les-plus-fortunes-de-chine-ont-immediatement-achete-une-ferrari-luce-pour-le-symbole-de-richesse\/","title":{"rendered":"China's 1 % wealthiest individuals immediately bought a Ferrari Luce as a \u00absymbol of wealth\u00bb"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/06\/ferrari-luce-chne.jpg\" alt=\"\" class=\"wp-image-51847\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/06\/ferrari-luce-chne.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/06\/ferrari-luce-chne-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/06\/ferrari-luce-chne-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/06\/ferrari-luce-chne-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No sooner had it been unveiled in China than the <a href=\"https:\/\/www.italpassion.fr\/en\/cars\/ferrari-luce\/\">Ferrari Luce<\/a> has already found all of its owners. The 88 units allocated to the Chinese market reportedly sold out almost instantly, despite a price tag of 3.988 million yuan, or about 520,000 euros. This success is all the more surprising given that Ferrari\u2019s first electric car has sparked strong controversy. On Chinese social media, the Luce has also been criticized for its design, with some users going so far as to describe it as <a href=\"https:\/\/www.italpassion.fr\/en\/ferrari\/\">Ferrari<\/a> \u00abthe most controversial in recent history.\u00bb Yet that did absolutely nothing to stop the country's wealthiest buyers from snapping it up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A car that instantly identifies the 1 % wealthiest people<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the Chinese automotive media, the Ferrari Luce has already become a status symbol. The media outlet Speedsters sums up the situation with a simple phrase: a Luce represents \u00ab4 million yuan on wheels.\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this price point, the car immediately places its owner among the 1 % wealthiest people in China. And that is precisely what explains its success. In a country where local automakers now offer electric cars that are often more powerful and much cheaper, the Luce doesn\u2019t try to win people over with its specs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Above all, it serves as a status symbol. Buying a Ferrari electric car for nearly 4 million yuan is a way of showing that price is no object. Some internet users even sum up the situation this way: \u00abNo one is asking anymore whether it\u2019s worth the price. The very fact that you can spend that much on an electric car already proves that you belong to a different class of wealth.\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00abA Ferrari for running errands\u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most interesting explanations came from the famous Chinese automotive content creator Jacky, from Speedsters. On Weibo, he explains that if he had to choose a Ferrari for everyday use, he himself would opt for the Luce rather than the Amalfi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abIf I were really buying a Ferrari to run errands, I\u2019d probably choose the Luce over the Amalfi,\u00bb he writes. His reasoning is revealing of how some of China\u2019s ultra-wealthy view this car. A Ferrari Amalfi, despite being a more traditional gasoline-powered model, would be considered an entry-level model. The Luce, on the other hand, would immediately signal exceptional social status.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abWhen you drive a Luce\u2014especially with all this controversy\u2014people immediately see it as a 4 million yuan electric car. Spending that much on an electric car means you\u2019re extremely wealthy. \u00bb In other words, the Luce wouldn\u2019t be bought for its performance, range, or even its design, but as a symbol of absolute wealth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More expensive, less powerful\u2026 but more exclusive<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On paper, however, the Ferrari Luce does not outperform the Chinese models. With its 1,036 ch and 0 to 100 km\/h in 2.5 seconds, it is outperformed by BYD\u2019s Yangwang U9 and GAC\u2019s Hyptec SSR, both of which are much less expensive. Even the Ferrari\u2019s 350 kW fast-charging capability seems less impressive than that of some of its Chinese competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But comparing the Luce to these models ultimately makes little sense. Ferrari presents it as a five-seat electric grand tourer suitable for everyday use, not as a supercar designed to break records. For many Chinese buyers, the price itself is part of the experience. As some internet users have written, \u00abThe electric car is practically free\u2014it\u2019s the Ferrari logo that\u2019s being sold.\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A car bought on a whim\u2026 or as a strategic move?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In recent weeks, several rumors have circulated claiming that Ferrari was encouraging its top customers to purchase a Luce in order to gain easier access to highly exclusive models. The news has been widely reported internationally.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ferrari\u2019s marketing director, Enrico Galliera, has, however, firmly denied this theory. According to him, the brand does not force anyone to buy a Luce in order to gain access to future limited editions. He even acknowledges that a customer forced to buy a car they don\u2019t like would become \u00abthe product\u2019s first negative ambassador.\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In any case, the 88 units destined for China reportedly found buyers within a few hours. Further proof that, in the ultra-luxury segment, considerations of performance or value for money sometimes take a back seat. For some of the wealthiest Chinese buyers, the Ferrari Luce isn\u2019t just an electric car\u2014it\u2019s a status symbol.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":51847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[448],"class_list":["post-51824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","tag-ferrari-elettrica","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les 1\u00a0% les plus fortun\u00e9s de Chine ont imm\u00e9diatement achet\u00e9 une Ferrari Luce pour &quot;le symbole de richesse&quot; - ItalPassion<\/title>\n<meta name=\"description\" content=\"\u00c0 peine d\u00e9voil\u00e9e en Chine, la Ferrari Luce a d\u00e9j\u00e0 trouv\u00e9 tous ses propri\u00e9taires. 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Les 88 exemplaires attribu\u00e9s au march\u00e9 chinois se seraient \u00e9coul\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/en\/ferrari\/chinas-1-wealthiest-individuals-immediately-bought-a-ferrari-luce-as-a-symbol-of-wealth\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-29T13:35:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/06\/ferrari-luce-chne.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/les-1-les-plus-fortunes-de-chine-ont-immediatement-achete-une-ferrari-luce-pour-le-symbole-de-richesse\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/les-1-les-plus-fortunes-de-chine-ont-immediatement-achete-une-ferrari-luce-pour-le-symbole-de-richesse\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"Les 1\u00a0% les plus fortun\u00e9s de Chine ont imm\u00e9diatement achet\u00e9 une Ferrari Luce pour \u00ab\u00a0le symbole de richesse\u00a0\u00bb\",\"datePublished\":\"2026-06-29T13:35:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/les-1-les-plus-fortunes-de-chine-ont-immediatement-achete-une-ferrari-luce-pour-le-symbole-de-richesse\/\"},\"wordCount\":822,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/les-1-les-plus-fortunes-de-chine-ont-immediatement-achete-une-ferrari-luce-pour-le-symbole-de-richesse\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/06\/ferrari-luce-chne.jpg\",\"keywords\":[\"Ferrari Luce\"],\"articleSection\":[\"Ferrari\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.italpassion.fr\/en\/ferrari\/les-1-les-plus-fortunes-de-chine-ont-immediatement-achete-une-ferrari-luce-pour-le-symbole-de-richesse\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/les-1-les-plus-fortunes-de-chine-ont-immediatement-achete-une-ferrari-luce-pour-le-symbole-de-richesse\/\",\"url\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/les-1-les-plus-fortunes-de-chine-ont-immediatement-achete-une-ferrari-luce-pour-le-symbole-de-richesse\/\",\"name\":\"Les 1\u00a0% les plus fortun\u00e9s de Chine ont imm\u00e9diatement achet\u00e9 une Ferrari Luce pour \\\"le symbole de richesse\\\" - ItalPassion\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/les-1-les-plus-fortunes-de-chine-ont-immediatement-achete-une-ferrari-luce-pour-le-symbole-de-richesse\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/les-1-les-plus-fortunes-de-chine-ont-immediatement-achete-une-ferrari-luce-pour-le-symbole-de-richesse\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/06\/ferrari-luce-chne.jpg\",\"datePublished\":\"2026-06-29T13:35:18+00:00\",\"description\":\"\u00c0 peine d\u00e9voil\u00e9e en Chine, la Ferrari Luce a d\u00e9j\u00e0 trouv\u00e9 tous ses propri\u00e9taires. 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The 88 units allocated to the Chinese market are said to have sold out","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.italpassion.fr\/en\/ferrari\/chinas-1-wealthiest-individuals-immediately-bought-a-ferrari-luce-as-a-symbol-of-wealth\/","og_locale":"en_US","og_type":"article","og_title":"Les 1\u00a0% les plus fortun\u00e9s de Chine ont imm\u00e9diatement achet\u00e9 une Ferrari Luce pour \"le symbole de richesse\" - ItalPassion","og_description":"\u00c0 peine d\u00e9voil\u00e9e en Chine, la Ferrari Luce a d\u00e9j\u00e0 trouv\u00e9 tous ses propri\u00e9taires. 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