{"id":51295,"date":"2026-06-16T18:57:51","date_gmt":"2026-06-16T16:57:51","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=51295"},"modified":"2026-06-12T16:56:36","modified_gmt":"2026-06-12T14:56:36","slug":"the-ceo-of-lamborghini-believes-that-ferrari-is-taking-a-big-risk","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/lamborghini\/le-ceo-de-lamborghini-estime-que-ferrari-prend-un-gros-risque\/","title":{"rendered":"Lamborghini's CEO believes Ferrari is taking \u00aba big risk\u00bb"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

While Ferrari has unveiled its very first 100 % electric car, the Ferrari Luce<\/a>, which has sparked much debate, the CEO of Lamborghini<\/a>, Stephan Winkelmann, offered a particularly interesting analysis of the future of electrification in the luxury supercar segment.<\/p>\n\n\n\n

In a lengthy interview with Autocar, the German executive never directly mentioned Ferrari when criticizing its electric vehicle project. But his comments leave little room for doubt: in his view, launching an all-electric Ferrari 100 % is a particularly bold move for a brand whose identity is based above all on the thrill of driving.<\/p>\n\n\n\n

\u00abWe don't just sell modes of transportation\u00bb<\/h2>\n\n\n\n

For several years now, Lamborghini has been pursuing a cautious strategy regarding electric vehicles. The brand has already introduced hybrid versions of its entire sports car lineup with the new Lamborghini Revuelto<\/a> and Lamborghini Temerario<\/a>, but it recently postponed its plans for a fourth 100 % electric model, even though it had been announced through The Lamborghini Lanzador Concept<\/a>.<\/p>\n\n\n\n

\"\"
Lamborghini Lanzador Concept<\/figcaption><\/figure>\n\n\n\n

For Stephan Winkelmann, the reason is simple: Lamborghini customers don\u2019t buy a car simply as a means of transportation. \u00abAt the end of the day, we don\u2019t sell mobility,\u00bb he explains. This statement perfectly sums up his vision of the luxury automotive market. According to him, most Lamborghini customers already have several cars in their garages. Above all, they\u2019re looking for an experience, an emotion, and a dream rather than a transportation solution. This philosophy explains why Lamborghini prefers to wait before taking the plunge into the electric vehicle market, unlike Ferrari.<\/p>\n\n\n\n

The risk of losing the excitement that drives supercar sales<\/h2>\n\n\n\n

For the head of Lamborghini, the main challenge isn't a technological one. Carmakers today have the expertise needed to develop high-performance electric vehicles. The real issue lies elsewhere: emotion.<\/p>\n\n\n\n

Stephan Winkelmann points out that a car\u2019s performance isn\u2019t limited to acceleration figures or top speed. The sensations provided by an internal combustion engine\u2014the vibrations, the handling coming out of a turn, the way the driver uses the pedals, and even the sound\u2014play a fundamental role in the driving experience.<\/p>\n\n\n\n

According to him, removing these elements amounts to taking a significant risk. While the technology is impressive, if customers no longer feel that emotional connection with their car, the product loses part of its raison d\u2019\u00eatre. This line of thinking certainly resonates with Ferrari\u2019s project, as its future electric car will need to win over a clientele accustomed to naturally aspirated or twin-turbo V8 and V12 engines.<\/p>\n\n\n\n

Lamborghini prefers to wait for the right moment<\/h2>\n\n\n\n

Unlike some competitors who are accelerating their transition to electric vehicles, Lamborghini is taking a pragmatic approach. The brand continues to work on the technologies needed for a future electric sports car, but refuses to rush things.<\/p>\n\n\n\n

\u00abIt\u2019s essential to be ready when the time comes,\u00bb says Stephan Winkelmann. However, he believes that the market has not yet demonstrated sufficient demand for this type of product in the highly specialized world of luxury supercars. This caution is also driven by economic realities. Lamborghini remains a relatively small manufacturer compared to some of the industry\u2019s giants. Every investment must be thoroughly justified.<\/p>\n\n\n\n

<\/use><\/svg>\n

It\u2019s essential to be ready when the time comes. What I\u2019ve noticed today is that when it comes to performance, certain aspects can be expressed in numbers: acceleration, top speed, lap time. But there\u2019s also the emotional aspect. And it\u2019s this emotional dimension that makes all the difference for our customers. It\u2019s the vibrations, the way you approach and exit corners, the way you use the pedals, and then the sound. If you overlook all of that, you\u2019re taking a big risk. If you\u2019re a major brand, you can afford to take more risks. But for us, every euro we spend must be spent wisely.<\/p>\n<\/blockquote>\n\n\n\n

A remark that could also be interpreted as an indirect reference to Ferrari, whose financial resources and brand strength allow it to take on more ambitious projects.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":40889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[25],"tags":[827],"class_list":["post-51295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lamborghini","tag-stephan-winkelmann","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nLe CEO de Lamborghini estime que Ferrari prend \u00ab un gros risque \u00bb - ItalPassion<\/title>\n<meta name=\"description\" content=\"Alors que Ferrari a d\u00e9voil\u00e9 sa toute premi\u00e8re voiture 100 % \u00e9lectrique, la Ferrari Luce, qui suscite de nombreux d\u00e9bats , le CEO de Lamborghini, Stephan\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/lamborghini\/the-ceo-of-lamborghini-believes-that-ferrari-is-taking-a-big-risk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le CEO de Lamborghini estime que Ferrari prend \u00ab un gros risque \u00bb - 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