{"id":50776,"date":"2026-05-29T18:11:28","date_gmt":"2026-05-29T16:11:28","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=50776"},"modified":"2026-05-29T15:03:45","modified_gmt":"2026-05-29T13:03:45","slug":"an-electric-lamborghini-the-ceo-gives-his-vision-of-innovation-it-makes-no-sense-if-customers-arent-ready","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/lamborghini\/une-lamborghini-electrique-le-ceo-donne-sa-vision-de-linnovation-ca-na-aucun-sens-si-les-clients-ne-sont-pas-prets\/","title":{"rendered":"An electric Lamborghini? The CEO gives his vision of innovation: \u00abIt doesn't make sense if customers aren't ready\u00bb"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

While Lamborghini<\/a> has just presented its spectacular Fenomeno Roadster<\/a>, A question was almost inevitable. Faced with inquisitive journalists, Stephan Winkelmann, CEO of the Sant'Agata Bolognese-based brand, was asked about a hot topic: what does he think of the Ferrari Luce<\/a>, the first electric Ferrari 100 %, which is already generating a lot of interest?<\/p>\n\n\n\n

Without ever directly quoting his rival or commenting on the criticism levelled at the Ferrari Luce, the Lamborghini boss took the opportunity to reaffirm his own vision of automotive innovation. A vision that also explains why the brand recently abandoned its electric Lamborghini project.<\/p>\n\n\n\n

For Lamborghini, innovation doesn't have to be imposed<\/h2>\n\n\n\n

Interviewed by CNBC, Stephan Winkelmann defended Lamborghini's decision to abandon its future electric model, derived from the Lanzador concept. For him, the choice to concentrate efforts on plug-in hybrid powertrains was quite simply the right one.<\/p>\n\n\n\n

\u00abOur decision to switch from combustion engines to plug-in hybrids was very important for us, and it worked,\u00bb he explained.<\/p>\n\n\n\n

However, the executive insists on one essential point: innovation remains indispensable in the automotive industry. But in his view, it must never become an end in itself. In his view, launching a technology just because it's new makes no sense if customers aren't ready to adopt it. Lamborghini's observation of the high-end electric car market showed that customer interest in an electric 100 % supercar was not growing sufficiently.<\/p>\n\n\n\n

It is precisely this analysis that has led the brand to discontinue the electric Lanzador at the end of 2024<\/a> and a strategy based on hybridization.<\/p>\n\n\n\n

Lanzador, symbol of a change of course<\/h2>\n\n\n\n

This move confirms what Lamborghini had already hinted at in recent months. Presented in 2023, the Lanzador concept<\/a> was to inaugurate a fourth model range and usher in a new era for the Italian manufacturer. At the time, the project seemed unavoidable. But market realities soon changed.<\/p>\n\n\n\n

\"lamborghini<\/figure>\n\n\n\n

Stephan Winkelmann himself recently admitted that customer interest in an electric Lamborghini was close to zero. A particularly strong statement for a brand that had invested heavily in this program. Rather than pursuing all-electricity at all costs, Lamborghini has chosen to return to its core strengths: emotional, high-performance cars with a strong mechanical personality.<\/p>\n\n\n\n

This orientation is already reflected in the current range. Revuelto, Temerario and Urus SE are all equipped with plug-in hybrid powertrains, combining electrification with strong-identity combustion engines.<\/p>\n\n\n\n

A future GT hybrid rather than an electric supercar?<\/h2>\n\n\n\n

The abandonment of the Lanzador has also opened up new thinking within Lamborghini. In recent weeks, Stephan Winkelmann has raised the possibility of develop a fourth, totally different model<\/a>. Gone is the idea of a compact SUV or a four-door sedan. The preferred option is now a true Gran Turismo 2+2.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A direction that would take Lamborghini back to its origins. Before becoming the manufacturer of extreme supercars we know today, the brand was built around large GTs capable of covering long distances at high speed. This future Lamborghini could take up the spirit of historic models while incorporating modern hybridization technologies.<\/p>\n\n\n\n

Yet Lamborghini continues to prepare for the future<\/h2>\n\n\n\n

This rejection of all-electricity does not mean that Lamborghini is turning its back on innovation. On the contrary, several signals show that the company is actively preparing the next technological evolutions of its models.<\/p>\n\n\n\n

The most revealing is undoubtedly the recent appointment of Ferm\u00edn Soneira as Technical Director<\/a>. His profile is particularly interesting in the current context. Before joining Lamborghini, he headed the cooperation project between Audi and SAIC in China, where he helped develop a new brand of electric vehicles for the world's largest automotive market. For two years, he worked on advanced electric architectures, ultra-fast charging systems, connected platforms and next-generation software.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

His experience also includes several Audi e-tron programs, making him one of the Volkswagen Group's most experienced electrification specialists. The arrival of such a profile might seem paradoxical at a time when Lamborghini has just abandoned its electric car. In fact, it perfectly illustrates the philosophy advocated by Stephan Winkelmann.<\/p>\n\n\n\n

Lamborghini innovation<\/h2>\n\n\n\n

In the end, the CEO's message is quite clear: Lamborghini does not reject innovation, it simply refuses to follow a trend without certainty about its adoption by customers. The company continues to invest in new technologies, in software, in modern electrical architectures and in the electrification of its vehicles. But it wishes to integrate these advances at its own pace, while remaining true to its DNA.<\/p>\n\n\n\n

The appointment of an electric vehicle specialist as head of R&D shows that Lamborghini is already preparing for the future. The difference is that this future may not immediately involve an electric 100 % supercar.<\/p>\n\n\n\n

While Ferrari has chosen to take the plunge with the Luce, Lamborghini prefers to pursue its path with plug-in hybrids. Two different visions of innovation, for two brands that continue to shape the future of the Italian automobile. And listening to Stephan Winkelmann, Lamborghini is convinced that, for the time being, it has chosen the right direction.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":50777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-50776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lamborghini","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nUne Lamborghini \u00e9lectrique ? 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