{"id":49007,"date":"2026-04-18T19:10:31","date_gmt":"2026-04-18T17:10:31","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=49007"},"modified":"2026-04-18T14:09:04","modified_gmt":"2026-04-18T12:09:04","slug":"lalfa-romeo-giulia-is-10-years-old-at-the-same-price-it-is-better-than-the-bmw-serie-3","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/lalfa-romeo-giulia-a-10-ans-a-prix-egal-elle-est-meilleure-que-la-bmw-serie-3\/","title":{"rendered":"The Alfa Romeo Giulia is 10 years old... \u00abat the same price, it's better than the BMW 3 Series\u00bb"},"content":{"rendered":"
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Ten years. In modern motoring, that's almost an eternity. And yet, the\u2019Alfa Romeo Giulia<\/a> is still there, true to form, even though its rivals have gone through one renewal, hybridization and technological revolution after another. <\/p>\n\n\n\n

Launched in 2016, the Italian sedan should have disappeared long ago by today's standards. But between a restyling in 2023, discreet updates and above all a change of strategy at Alfa Romeo<\/a>, It will continue its career until the end of the decade, before a new generation expected around 2028.<\/p>\n\n\n\n

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Alfa Romeo Giulia Lusso in 2016<\/figcaption><\/figure>\n\n\n\n

On paper, everything seems to work against it. Sales have never really taken off, so much so that it still has a nagging reputation as \u00abthe most beautiful car that nobody buys\u00bb. And yet, judging an Alfa on volume alone has never made much sense.<\/p>\n\n\n\n

A counter-current philosophy<\/h2>\n\n\n\n

What's striking even today is the extent to which the Giulia refuses to follow the trend. Where rivals such as the BMW 3 Series, Audi A5 and Mercedes C-Class multiply screens, hybrid systems and driving aids, the Italian remains faithful to an almost old-school approach.<\/p>\n\n\n\n

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According to Autocar magazine's Sam Phillips, this is precisely its strength. The Giulia focuses on simplicity, ergonomics and, above all, driver involvement. Physical buttons, a clear interface and an immediate grip: here, you drive before you configure.<\/p>\n\n\n\n

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Of course, this has a downside. Compared to a state-of-the-art 3 Series, the interior looks dated, the infotainment system is outdated, and the lack of hybridization may seem anachronistic. But this \u00abweakness\u00bb almost becomes a quality in a world where technology invades everything.<\/p>\n\n\n\n

Driving pleasure as the main argument<\/h2>\n\n\n\n

Because the Giulia's true strength is not measured in pixels or electronic assistants. It can be felt behind the wheel. In its 280 hp 2.0 turbo version, the Italian sedan still impresses with its balance. With its quick steering, precise chassis and unspoiled sensations, it remains one of the benchmarks for driving pleasure. An impression confirmed by several technical analyses<\/a>, The Giorgio platform was designed from the outset for rear-wheel drive, with a near-ideal weight distribution.<\/p>\n\n\n\n

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