{"id":46968,"date":"2026-02-26T11:11:08","date_gmt":"2026-02-26T10:11:08","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=46968"},"modified":"2026-02-26T11:11:08","modified_gmt":"2026-02-26T10:11:08","slug":"fiat-ceo-gives-illustrators-a-lesson-in-the-car-industry-drawing-a-car-is-the-easy-part","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/fiat\/le-ceo-de-fiat-donne-une-lecon-dindustrie-automobile-aux-illustrateurs-dessiner-une-voiture-est-la-partie-la-plus-facile\/","title":{"rendered":"Fiat CEO gives illustrators a lesson in the automotive industry: \u00abDesigning a car is the easy part\u00bb.\u00bb"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/02\/olivier-francois-fiat-ritmo.jpg\" alt=\"\" class=\"wp-image-46969\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/02\/olivier-francois-fiat-ritmo.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/02\/olivier-francois-fiat-ritmo-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/02\/olivier-francois-fiat-ritmo-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2026\/02\/olivier-francois-fiat-ritmo-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>In recent days, an illustration has been circulating on social networks, as regularly happens in automotive communities. But this one was not insignificant.<\/p>\n\n\n\n<p>Designer Antonino Barone has imagined a modern reinterpretation of the Fiat Ritmo, the iconic compact launched in 1978. At the time, this car marked Fiat's entry into the modern era of compact tractors: bold lines, integrated bumpers and a strong personality. Produced in excess of two million units over ten years, it passed the baton to the Fiat Tipo in 1988, closing an important chapter in the Italian C-segment.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DVDomr7DPhf\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DVDomr7DPhf\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">See this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DVDomr7DPhf\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A publication shared by Quattroruote (@quattroruote)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>So far, nothing unusual: a nostalgic exercise in style, as the Internet is full of them. But this time, the reaction wasn't from the fans. It came from the CEO of <a href=\"https:\/\/www.italpassion.fr\/en\/fiat\/\">Fiat<\/a> himself.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><svg aria-hidden=\"true\" focusable=\"false\" class=\"icon icon-quote\" width=\"48\" height=\"48\"><use xlink:href=\"#icon-quote\"><\/use><\/svg>\n<p>\u00abDesigning a car - and the general public often doesn't know this - is the easiest part.<\/p>\n\n\n\n<p>Of course, there's good design and not-so-good design. But designing a car \u201cout of nowhere\u201d, as an exercise, is not the real challenge.<\/p>\n\n\n\n<p>The real challenge lies elsewhere: understanding whether this design can really be achieved.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>On which platform?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Every modern car is born on a shared platform. This is not a creative compromise: it's the basis of the automotive business case. This is as true for us as it is for any other group. A project is only viable if it is sustainable, and today, industrial sustainability means sharing investments.<\/p>\n\n\n\n<p>Haters will say: \u201cAh, but this will be a shared platform with other Stellantis brands\u201d.<br>Of course we do. And that's normal.<\/p>\n\n\n\n<p>The real question is: are the proportions we see - width, overhang, habitability - compatible with a real platform?<\/p>\n\n\n\n<p>For example, the Smart Car platform, the one used for the Grande Panda. And let's not forget: this is not \u201ca Citro\u00ebn\u201d. It was developed together, by four hands. Sharing does not mean copying.<\/p>\n\n\n\n<p>That said, looking at some of the proportions of the rendering, I'm not sure that everything is easily achievable on this technical basis. And that's a concrete question, not an ideological one.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Is it saleable today?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>The original Ritmo was a five-door compact. Today, the market has shifted enormously towards SUVs and UVs.<\/p>\n\n\n\n<p>There is a huge difference between :<br>- \u201cI like to watch it, driven by others\u201d<br>and<br>- I buy it for me, because it meets my needs\u201c.\u201d<\/p>\n\n\n\n<p>Needs change, segments change, volumes change: even before aesthetic taste, you have to ask yourself whether the idea is commercially viable.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>With which engines?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>The debate is still raging: electric, hybrid, \u201cgive us back the Multijet\u201d...<br>I understand perfectly. I'd like that too.<\/p>\n\n\n\n<p>But it's not a brand choice. And often, it's not even a group choice: it's a regulatory, European choice.<\/p>\n\n\n\n<p>With all-electricity in 2035 and a very demanding route already by 2030, imagining a new project with the engines and transmissions \u201cthat we Italians still love\u201d is totally unrealistic today.<\/p>\n\n\n\n<p>There's a gap between what Europe asks of us and what we like. And on this point, we are all \u201cvictims\u201d, manufacturers and customers alike.<\/p>\n\n\n\n<p><strong>Conclusion<\/strong><\/p>\n\n\n\n<p>These are the questions to ask before commenting with \u201cmagnificent\u201d or \u201cFiat is not capable\u201d.<\/p>\n\n\n\n<p>Design is just the beginning. The real car is about industrial feasibility, economic sustainability and regulatory compatibility. Not just a rendering.<\/p>\n\n\n\n<p><strong>Final thoughts. Back to design.<\/strong><\/p>\n\n\n\n<p>Do I like this new Ritmo?<\/p>\n\n\n\n<p>The answer is simple: yes. I think it's a great success. Bravo to Antonino and Quattroruote for an initiative that keeps the debate alive and stimulates vision.<\/p>\n\n\n\n<p>But when resurrecting a design from the past, there's only one real question to ask: why?<\/p>\n\n\n\n<p>In reality, there can be two answers.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Does the design of yesteryear meet today's needs?<\/li>\n<\/ol>\n\n\n\n<p>Maybe because history is cyclical. Or because some basic needs are universal and never go away.<\/p>\n\n\n\n<p>That's why, for example, I'm convinced that a contemporary interpretation of Giugiaro's Panda, with its original city-car dimensions and proportions, would still be extraordinarily powerful.<\/p>\n\n\n\n<p>Or the \u201cMultipla\u201d exercise: the radical and intelligent search for new space solutions is still totally relevant today.<\/p>\n\n\n\n<p>In this case, we bring back a design because its \u201cwhy\u201d is still alive. Because it meets a real need.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Second possibility - and the two are not mutually exclusive:<\/li>\n<\/ol>\n\n\n\n<p>We bring back a design because it deeply embodies the brand's DNA.<br>Because it helps to clarify perception.<br>Because it defines it.<\/p>\n\n\n\n<p>The most obvious example is the 500. Since 2007, it has redefined the brand's stylistic direction: small, Italian, Dolce Vita. Not just a car, but a manifesto. Light, positive, desirable mobility for the world.<\/p>\n\n\n\n<p>These are the questions to ask before any nostalgia operation.<\/p>\n\n\n\n<p>In the case of the Ritmo, I return the question to you:<\/p>\n\n\n\n<p>Is there a market need today for the solutions it once offered?<br>Or does it offer a stylistic language capable of opening a new chapter in the brand's design journey?<\/p>\n\n\n\n<p>If the answer is yes, then it's not nostalgia.<br>It's evolution.<\/p>\n\n\n\n<p>You tell me.\u00bb<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":46969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[24],"tags":[421],"class_list":["post-46968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiat","tag-olivier-francois","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agac\u00e9, le CEO de Fiat donne une le\u00e7on d&#039;industrie automobile aux illustrateurs : \u00ab Dessiner une voiture est la partie la plus facile \u00bb - ItalPassion<\/title>\n<meta name=\"description\" content=\"Ces derniers jours, une illustration a circul\u00e9 sur les r\u00e9seaux sociaux, comme il en appara\u00eet r\u00e9guli\u00e8rement dans les communaut\u00e9s automobiles. 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