{"id":46469,"date":"2026-02-13T10:09:36","date_gmt":"2026-02-13T09:09:36","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=46469"},"modified":"2026-02-13T10:09:36","modified_gmt":"2026-02-13T09:09:36","slug":"ferrari-sells-fewer-cars-in-but-boosts-profits-the-f80-effect-explains","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-vend-moins-de-voitures-en-mais-explose-ses-profits-leffet-f80-explique\/","title":{"rendered":"Ferrari sells fewer cars in... but boosts profits: the F80 effect explained"},"content":{"rendered":"
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For years, the growth of Ferrari<\/a> seemed almost unstoppable. More models, more deliveries, more sales. A linear trajectory that the Maranello-based brand carefully nurtured... until now. The official 2025 results confirm what our registration figures<\/a> had already hinted at: Ferrari is experiencing a drop in sales. And yet, the brand has never made so much money. A paradox only in appearance.<\/p>\n\n\n\n

Fewer cars, but more income<\/h2>\n\n\n\n

In 2025, Ferrari delivered 13,640 cars, compared with 13,752 in 2024. A slight drop, almost symbolic, but a significant break in a decade of continuous growth. In a conventional automotive industry, such a decline would immediately herald a drop in revenues. At Ferrari, the opposite is true. <\/p>\n\n\n\n

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Sales rose by 7 % to 7.15 billion euros. Operating profit climbed even faster: +12 %. Margin now stands at 29.5 %, an exceptional level even in the luxury sector. Ferrari earns more... by selling less. And this is no accident!<\/p>\n\n\n\n

The F80, a real financial tool<\/h2>\n\n\n\n

The key is the F80. The 799-unit hypercar, priced from around 3.6 million euros each, alone represents several billion euros in potential revenues spread over several years. In fact, Ferrari has scheduled the first deliveries for 2025, exactly as planned. But the most important point is not the price, but the pace.<\/p>\n\n\n\n

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First Ferrari F80 delivered to Europe<\/figcaption><\/figure>\n\n\n\n

Ferrari would have deliberately chosen not to deliver this F80 too quickly<\/a>. By staggering deliveries, you can smooth out income over time and cushion the impact of years with lower volumes. A hypercar thus becomes a genuine financial steering tool. In other words F80<\/a> is not just a showcase model. It's an economic stabilizer.<\/p>\n\n\n\n

The new strategy: selling value, not volume<\/h2>\n\n\n\n

Benedetto Vigna has been repeating it for several months: Ferrari is no longer looking to break production records, but to increase the value of each car sold. The official press release confirms that the increase in results comes mainly from :<\/p>\n\n\n\n