{"id":45489,"date":"2026-01-19T10:35:54","date_gmt":"2026-01-19T09:35:54","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=45489"},"modified":"2026-01-19T10:40:14","modified_gmt":"2026-01-19T09:40:14","slug":"ferrari-declines-in-2025-for-the-first-time-in-almost-ten-years-weighed-down-by-the-united-states-and-the-united-kingdom","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-recule-en-2025-pour-la-premiere-fois-depuis-pres-de-dix-ans-plombee-par-les-etats-unis-et-le-royaume-uni\/","title":{"rendered":"Ferrari declines in 2025 for the first time in almost a decade, weighed down by the United States and the United Kingdom"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/logo-ferrari-paint.jpg\" alt=\"\" class=\"wp-image-38287\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/logo-ferrari-paint.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/logo-ferrari-paint-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/logo-ferrari-paint-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/logo-ferrari-paint-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>After almost a decade of continuous growth, <a href=\"https:\/\/www.italpassion.fr\/en\/ferrari\/\">Ferrari<\/a> is marking time. According to our figures, by 2025, <a href=\"https:\/\/www.italpassion.fr\/en\/ferrari\/\">Ferrari<\/a> recorded a decline of -3.43 1Q3 on a representative panel of key markets, totaling 8,755 registrations. Excluding the Covid year, the Maranello-based brand had not experienced an overall decline for almost a decade. A discreet but revealing break in a hitherto almost linear trajectory.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The United States, the leading market... and the main obstacle<\/h2>\n\n\n\n<p>With 3,394 registrations over the year, the United States remains by far the world's leading Ferrari market. But it's also where the decline weighs most heavily. The decline reached -3.77 1TP3Q compared with 2024, despite a solid end to the year with 324 registrations in December. The Purosangue still plays a central role here, with over 100 units delivered in December 2025 alone.<\/p>\n\n\n\n<p>Is this a glass ceiling? A mature market? Or the indirect effects of an uncertain political and economic context, marked by recurring threats of tariffs under the Donald Trump era? In any case, Ferrari is displaying an assumed serenity. The announcement of<a href=\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-ceo-reveals-how-luxury-brand-will-grow-again-without-selling-more-were-building-in-tokyo-and-los-angeles\/\">a second Tailor Made center in the United States<\/a>This time, in Los Angeles, shows that the priority is still to increase value rather than rush ahead with volumes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Germany: a drop that speaks volumes about the product cycle<\/h2>\n\n\n\n<p>The world's second-largest market, Germany ended 2025 with 1,746 registrations, down -4.43 1Q3. Yet the product mix remains solid, dominated by the Purosangue, the 296, the Roma and the SF90. These models are still highly desirable, but none of them are really new. This situation illustrates a well-known Ferrari phenomenon: the time lag between the presentation of a model, its actual production and final delivery. Clearly, the figures for 2025 are more a reflection of industrial choices made several years earlier than of immediate product news.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Japan confirms its status as a market of passion<\/h2>\n\n\n\n<p>Against the current, Japan continues to surprise. Ferrari's third-largest market worldwide, it grew by +5.40 % in 2025, to 1,523 registrations. A remarkable performance, which confirms the Japanese public's deep attachment to the Italian brand. This dynamism explains why Ferrari management has officially announced the forthcoming opening of a <a href=\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-ceo-reveals-how-luxury-brand-will-grow-again-without-selling-more-were-building-in-tokyo-and-los-angeles\/\">Tailor Made center in Tokyo<\/a>. Here again, the strategy is clear: to accompany passionate customers towards ever greater personalization and rarity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Italy and France: two positive but different trajectories<\/h2>\n\n\n\n<p>Ferrari had a very good year in its home market. Italy recorded 819 registrations in 2025, an increase of +10 1TP3Q. This performance confirms the solidity of local demand, despite the far from ideal economic climate in Europe. France, meanwhile, continues its gradual ramp-up. With 388 registrations over the year, the French market grew by +11.8 %. Regular, almost methodical growth. And contrary to the claims of French politician C\u00e9cile Duflot that the majority of Ferraris would be company cars, the figures tell a different story: 62 % of French registrations in 2025 will be private individuals, far ahead of companies, short-term rental and demonstration vehicles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">United Kingdom: the fall is confirmed<\/h2>\n\n\n\n<p>The UK remains the black spot in this global snapshot. With just 665 registrations over the year, the British market collapsed by -29 %. A structural decline, already well identified, linked in particular to <a href=\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-sales-in-u-k-hit-hard-by-new-tax-rules-scare-off-the-wealthy\/\">the elimination of a tax niche<\/a> which benefited certain wealthy residents. Ferrari is not alone, but the impact is particularly visible on a luxury brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Secondary markets: wide disparities<\/h2>\n\n\n\n<p>Behind the major markets, the differences are striking. Australia fell by -6.78 % with 220 registrations, a modest but symbolic volume. Conversely, Belgium put in a spectacular performance with +33.77 % and 202 registrations, to the point of coming dangerously close to Australia. The Netherlands rose by +24.73 % to 116 units, Spain jumped by +36.25 % to 109 registrations, while Austria dropped sharply with -23.23 % and just 76 Ferraris delivered over the year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Not yet a red alert<\/h2>\n\n\n\n<p>Some major markets, such as Canada, Switzerland, Luxembourg and Monaco, are not included in this follow-up. But even this partial snapshot is rich in information. In 2025, Ferrari is in slight decline, breaking with a dynamic of continuous growth that has been in place for almost ten years. The two main culprits are clearly identified: the United States and the United Kingdom. For the time being, however, it is difficult to see this as a major cause for concern. The order book remains full, and Ferrari seems more committed than ever to a value-oriented strategy. In fact, the brand has chosen to voluntarily stagger <a href=\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-may-reduce-f80-delivery-rate-to-optimize-future-financial-results\/\">production of its F80<\/a> to optimize financial results rather than maximize volumes delivered. The year 2026 promises to be an interesting one. Ferrari prepares <a href=\"https:\/\/www.italpassion.fr\/en\/ferrari\/here-are-the-4-new-products-ferrari-is-preparing-for-2026\/\">several major new features<\/a>including the first-ever electric Ferrari 100 %. A model as eagerly awaited as it is controversial, its reception has so far been lukewarm.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Country<\/th><th>Registrations 2025<\/th><th>Evolution<\/th><\/tr><\/thead><tbody><tr><td>United States<\/td><td>3394<\/td><td>-3,8%<\/td><\/tr><tr><td>Germany<\/td><td>1746<\/td><td>-4,4%<\/td><\/tr><tr><td>Japan<\/td><td>1523<\/td><td>5,4%<\/td><\/tr><tr><td>Italy<\/td><td>819<\/td><td>10%<\/td><\/tr><tr><td>United Kingdom<\/td><td>665<\/td><td>-29,2%<\/td><\/tr><tr><td>France<\/td><td>388<\/td><td>11,8%<\/td><\/tr><tr><td>Australia<\/td><td>220<\/td><td>-6,8%<\/td><\/tr><tr><td>Belgium<\/td><td>202<\/td><td>33,8%<\/td><\/tr><tr><td>Netherlands<\/td><td>116<\/td><td>24,7%<\/td><\/tr><tr><td>Spain<\/td><td>109<\/td><td>36,2%<\/td><\/tr><tr><td>Austria<\/td><td>76<\/td><td>-23,2%<\/td><\/tr><tr><td><\/td><td>8755<\/td><td>-3,4%<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Italpassion data<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":38287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-45489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferrari","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ferrari recule en 2025 pour la premi\u00e8re fois depuis pr\u00e8s de dix ans, plomb\u00e9e par les \u00c9tats-Unis et le Royaume-Uni - ItalPassion<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s presque une d\u00e9cennie de croissance continue, Ferrari marque le pas. 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Selon nos chiffres, en 2025, Ferrari enregistre un recul de \u20133,43 % sur un panel\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-declines-in-2025-for-the-first-time-in-almost-ten-years-weighed-down-by-the-united-states-and-the-united-kingdom\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-19T09:35:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T09:40:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/logo-ferrari-paint.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-recule-en-2025-pour-la-premiere-fois-depuis-pres-de-dix-ans-plombee-par-les-etats-unis-et-le-royaume-uni\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-recule-en-2025-pour-la-premiere-fois-depuis-pres-de-dix-ans-plombee-par-les-etats-unis-et-le-royaume-uni\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"Ferrari recule en 2025 pour la premi\u00e8re fois depuis pr\u00e8s de dix ans, plomb\u00e9e par les \u00c9tats-Unis et le Royaume-Uni\",\"datePublished\":\"2026-01-19T09:35:54+00:00\",\"dateModified\":\"2026-01-19T09:40:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-recule-en-2025-pour-la-premiere-fois-depuis-pres-de-dix-ans-plombee-par-les-etats-unis-et-le-royaume-uni\/\"},\"wordCount\":930,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-recule-en-2025-pour-la-premiere-fois-depuis-pres-de-dix-ans-plombee-par-les-etats-unis-et-le-royaume-uni\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/logo-ferrari-paint.jpg\",\"articleSection\":[\"Ferrari\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-recule-en-2025-pour-la-premiere-fois-depuis-pres-de-dix-ans-plombee-par-les-etats-unis-et-le-royaume-uni\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-recule-en-2025-pour-la-premiere-fois-depuis-pres-de-dix-ans-plombee-par-les-etats-unis-et-le-royaume-uni\/\",\"url\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-recule-en-2025-pour-la-premiere-fois-depuis-pres-de-dix-ans-plombee-par-les-etats-unis-et-le-royaume-uni\/\",\"name\":\"Ferrari recule en 2025 pour la premi\u00e8re fois depuis pr\u00e8s de dix ans, plomb\u00e9e par les \u00c9tats-Unis et le Royaume-Uni - ItalPassion\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-recule-en-2025-pour-la-premiere-fois-depuis-pres-de-dix-ans-plombee-par-les-etats-unis-et-le-royaume-uni\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/ferrari\/ferrari-recule-en-2025-pour-la-premiere-fois-depuis-pres-de-dix-ans-plombee-par-les-etats-unis-et-le-royaume-uni\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/04\/logo-ferrari-paint.jpg\",\"datePublished\":\"2026-01-19T09:35:54+00:00\",\"dateModified\":\"2026-01-19T09:40:14+00:00\",\"description\":\"Apr\u00e8s presque une d\u00e9cennie de croissance continue, Ferrari marque le pas. 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