{"id":43085,"date":"2025-11-11T10:56:23","date_gmt":"2025-11-11T09:56:23","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=43085"},"modified":"2025-11-11T10:56:23","modified_gmt":"2025-11-11T09:56:23","slug":"alfa-romeo-saved-by-its-small-suv-in-europe-as-it-collapses-in-the-united-states","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-sauvee-par-son-petit-suv-en-europe-pendant-quelle-seffondre-aux-etats-unis\/","title":{"rendered":"Alfa Romeo saved by its small SUV in Europe while it collapses in the US"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

2025 will undoubtedly go down in history as the year when Alfa Romeo<\/a> was saved by... a small SUV.
The Junior, produced in Poland, continues to be the Italian brand's lifeline on the European continent, where it is attracting an ever-growing audience, while the United States, once Biscione's second-largest market, is slowly sinking into oblivion.<\/p>\n\n\n\n

Italy: Junior is the driving force behind Alfa Romeo<\/h2>\n\n\n\n

In Italy, Alfa Romeo is smiling again. The month of October 2025 saw 2,225 registrations, up 23 % on last year. The Junior remains the mainstay of this success: 1,128 units were sold, making it the country's 30th best-selling model. The Tonale followed with 837 units, while the Giulia and Stelvio dropped out of the top 50 for good.<\/p>\n\n\n\n

Over the first ten months of the year, the Junior now ranks 27th in the Italian market, not far behind the Toyota C-HR and Peugeot 2008. A remarkable rise for an Alfa Romeo, which could be dreaming of a top 20 position in 2026 if the momentum continues.<\/p>\n\n\n\n

Germany: the world's second-largest market<\/h2>\n\n\n\n

Germany confirms Alfa Romeo's position as the world's second-largest market, with 572 registrations in October, including 349 Juniors. The small SUV crushed the domestic competition: 112 Stelvio, 56 Tonale and 55 Giulia alone. Notably, 343 of the 349 Juniors sold were hybrid versions.<\/p>\n\n\n\n

France overtakes the United States!<\/h2>\n\n\n\n

It's now official: France has become Alfa Romeo's third largest market worldwide, ahead of the United States.
In October, 459 Alfa Romeos were registered, including 372 Juniors, 71 Tonales, 11 Giulias and 5 Stelvios. The Polish SUV thus accounts for more than 80 % of the brand's sales in France.<\/p>\n\n\n\n

Since January, Alfa Romeo has registered 5,164 cars in France, a spectacular increase of 51 %. This historic performance puts the French market ahead of the US market for the first time in over a decade.<\/p>\n\n\n\n

United States: the collapse is confirmed<\/h2>\n\n\n\n

On the other side of the Atlantic, it's a debacle. Just 193 Alfa Romeos registered in October 2025, compared with an average of 400 to 600 since the start of the year, and over 700 in some months of 2024.
The US market is literally collapsing, with a year-on-year drop of 33 % and a total of 4,971 units since January.<\/p>\n\n\n\n

Without the Junior, still absent from the American catalog (and not necessarily adapted to this market), Alfa Romeo no longer has a locomotive. The Tonale failed to reverse the trend, and the aging Giulia and Stelvio struggled to find takers. A worrying downturn, perhaps exacerbated by the new American tariffs, but which above all shows just how dependent Alfa Romeo is on Europe today.<\/p>\n\n\n\n

Spain: positive contagion<\/h2>\n\n\n\n

Spain also benefits from the Junior effect: 383 Alfa Romeos registered in October, including 343 Juniors. Here too, the SUV dominates, far ahead of the 22 Stelvio, 16 Tonale and 2 Giulia. Over ten months, the Spanish market climbed by 16 %, with 2,774 registrations.<\/p>\n\n\n\n

Poland: Junior makes its mark at home<\/h2>\n\n\n\n

As Junior's production country, Poland posted a total of 216 units in October, bringing the year-to-date total to 1,873 vehicles. The little SUV could soon enter the national top 20, just behind models like the Mercedes GLE and E-Class. A fine symbol for Alfa Romeo's \"Polish car\".<\/p>\n\n\n\n

Other markets: stability and moderate growth<\/h2>\n\n\n\n

Signals remain positive in several other European countries:<\/p>\n\n\n\n

    \n
  • Turkey: 158 registrations in October, a stable market but up 72 % over the year.<\/li>\n\n\n\n
  • United Kingdom: after an exceptional September, back to normal with 242 units.<\/li>\n\n\n\n
  • Japan: 149 registrations, a more classic figure after September's boom.<\/li>\n\n\n\n
  • Belgium: 157 registrations, an increase of 45 % over the year.<\/li>\n\n\n\n
  • Switzerland: 101 registrations, a slight increase.<\/li>\n\n\n\n
  • Austria: 151 registrations, up 38 %<\/strong> over one year.<\/li>\n<\/ul>\n\n\n\n

    A striking contrast between the two continents<\/h2>\n\n\n\n
    Country<\/th>January - October 2025<\/th>Change vs. 2024<\/th><\/tr><\/thead>
    \ud83c\uddee\ud83c\uddf9 Italy<\/td>24 632<\/td>+34 %<\/td><\/tr>
    \ud83c\udde9\ud83c\uddea Germany<\/td>6 345<\/td>+23 %<\/td><\/tr>
    \ud83c\uddeb\ud83c\uddf7 France<\/td>5 164<\/td>+51 %<\/td><\/tr>
    \ud83c\uddfa\ud83c\uddf8 United States<\/td>4 971<\/td>-33 %<\/td><\/tr>
    \ud83c\uddea\ud83c\uddf8 Spain<\/td>2 774<\/td>+16 %<\/td><\/tr>
    \ud83c\uddec\ud83c\udde7 United Kingdom<\/td>2 457<\/td>+73 %<\/td><\/tr>
    \ud83c\uddf5\ud83c\uddf1 Poland<\/td>1 873<\/td>-<\/td><\/tr>
    \ud83c\udde7\ud83c\uddea Belgium<\/td>1 361<\/td>+45 %<\/td><\/tr>
    \ud83c\udde6\ud83c\uddf9 Austria<\/td>1 315<\/td>+38 %<\/td><\/tr>
    \ud83c\uddf9\ud83c\uddf7 Turkey<\/td>1 304<\/td>+72 %<\/td><\/tr>
    \ud83c\uddef\ud83c\uddf5 Japan<\/td>1 225<\/td>+52 %<\/td><\/tr>
    \ud83c\udde8\ud83c\udded Switzerland<\/td>840<\/td>+22 %<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    In ten months, Alfa Romeo has registered almost 52,000 cars in Europe, compared with just 5,000 in the United States. A 10:1 ratio that illustrates Alfa Romeo's historical shift: from now on, it is first and foremost a European brand.<\/p>\n\n\n\n

    Junior has accomplished his mission: to save Alfa Romeo in 2025. But dependence on a single model remains a major risk. If the newly restyled Tonale doesn't bring a new dynamic, the souffl\u00e9 could quickly blow over. For the moment, Europe is applauding. Across the Atlantic, however, the silence is deafening. \u270d\ufe0f Please mention Italpassion when relaying our figures.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":43086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[22],"tags":[403],"class_list":["post-43085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alfa-romeo","tag-alfa-romeo-junior","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nAlfa Romeo sauv\u00e9e par son petit SUV en Europe pendant qu'elle s'effondre aux \u00c9tats-Unis - ItalPassion<\/title>\n<meta name=\"description\" content=\"2025 restera sans doute dans les annales comme l\u2019ann\u00e9e o\u00f9 Alfa Romeo a \u00e9t\u00e9 sauv\u00e9e par\u2026 un petit SUV.Le Junior, produit en Pologne, continue d\u2019\u00eatre la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/alfa-romeo-saved-by-its-small-suv-in-europe-as-it-collapses-in-the-united-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo sauv\u00e9e par son petit SUV en Europe pendant qu'elle s'effondre aux \u00c9tats-Unis - 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