{"id":42408,"date":"2025-10-24T07:33:40","date_gmt":"2025-10-24T05:33:40","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=42408"},"modified":"2025-10-23T17:28:36","modified_gmt":"2025-10-23T15:28:36","slug":"dalfa-romeo-ceo-hints-at-brand-and-maserati-range-evolution-at-the-same-time","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/alfa-romeo\/le-ceo-dalfa-romeo-donne-des-indices-sur-levolution-de-la-gamme-de-la-marque-et-maserati-en-meme-temps\/","title":{"rendered":"Alfa Romeo CEO hints at the brand's (and Maserati's) range evolution"},"content":{"rendered":"
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A few years ago, theAlfa Romeo<\/a> was clear. Under the direction of Jean-Philippe Imparato, the Italian brand was to switch entirely to electric power by 2027, with a new generation of electric Giulia and Stelvio 100 %, followed by a large SUV positioned above the current Stelvio. But that was before.<\/p>\n\n\n\n

Since the arrival of new CEO Antonio Filosa in June 2025, things have been changing. And if Stellantis<\/a> remains focused on electrification, Alfa Romeo, like Maserati, seems to be redefining its priorities, taking a more pragmatic approach.<\/p>\n\n\n\n

A product plan turned upside down (and more flexible than expected)<\/h2>\n\n\n\n

First, let's remember that the launch of the new Giulia and Stelvio has been postponed to 2027, whereas they were originally scheduled to be unveiled as early as 2025 and 2026 in the form of the 100 % electric. The reason? To integrate hybrid powertrains, better suited to current demand and certain strategic markets such as North America.<\/p>\n\n\n\n

This shift in the timetable has opened up a window of opportunity for reflection. Alfa Romeo's decision-makers can review the copy, refine priorities and, in all likelihood, introduce flexibility into a range that was supposed to be fixed on pure electric. And it was against this backdrop that current CEO Santo Ficili dropped a few hints about the direction to come.<\/p>\n\n\n\n

\"The Giulia and Stelvio will be the biggest Alfa Romeo ever\".<\/h2>\n\n\n\n

This sentence, reported by Automotive News and picked up by several specialist media, changes everything. It means several things. Firstly, that the Giulia and Stelvio will remain the brand's \"flagship\" models in terms of size. The future Stelvio will be slightly larger than the current one, and the next Giulia, which will share its platform, could follow the same trend.<\/p>\n\n\n\n

Above all, this statement puts a definitive stop to Alfa Romeo's ambitions for a large SUV or E-segment sedan. The project for a larger SUV based on the STLA Large platform, mooted at the time of Imparato, seems well and truly abandoned. \"Big cars are not Alfa Romeo's territory\", Ficili is quoted as saying.<\/p>\n\n\n\n

An \"Alfa Romeo surprise\" in the works<\/h2>\n\n\n\n

Between the Tonale and the future Stelvio, another model, currently codenamed A4U, is still awaited. This \"surprise\" Alfa Romeo<\/a>to be unveiled in the second half of 2026, will come between the Tonale and the current Stelvio, both in size and price.<\/p>\n\n\n\n

This model could enable Alfa Romeo to strengthen its presence in the C\/D segment, one of the most dynamic in Europe. An approach that makes sense, especially at a time when the brand needs to consolidate its volumes before tackling new territories.<\/p>\n\n\n\n

Maserati, major beneficiary of Alfa Romeo's refocusing <\/h2>\n\n\n\n

By declaring that \"large cars are not Alfa Romeo's territory\", Santo Ficili also leaves a strategic space open for Maserati. For if Alfa Romeo concentrates on the compact and intermediate segments, Maserati can fully occupy the upper end of the spectrum. The Quattroporte would retain its role as a large Italian sedan, and the future Levante as a luxury SUV, embodying the group's premium expertise in the E-segment.<\/p>\n\n\n\n

In other words, Alfa Romeo and Maserati would stop stepping on each other's toes, by finally clarifying their positioning:<\/p>\n\n\n\n