{"id":42364,"date":"2025-10-21T17:14:36","date_gmt":"2025-10-21T15:14:36","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=42364"},"modified":"2025-10-21T17:14:36","modified_gmt":"2025-10-21T15:14:36","slug":"lancia-enters-wrc2-but-struggles-to-sell-cars","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-sengage-en-wrc2-mais-peine-a-vendre-ses-voitures\/","title":{"rendered":"Lancia enters WRC2... but struggles to sell cars"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/06\/lancia-ypsilon-Vernice-Arancio-Lava-con-tetto-nero.jpg\" alt=\"\" class=\"wp-image-39503\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/06\/lancia-ypsilon-Vernice-Arancio-Lava-con-tetto-nero.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/06\/lancia-ypsilon-Vernice-Arancio-Lava-con-tetto-nero-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/06\/lancia-ypsilon-Vernice-Arancio-Lava-con-tetto-nero-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/06\/lancia-ypsilon-Vernice-Arancio-Lava-con-tetto-nero-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>While <a href=\"https:\/\/www.italpassion.fr\/en\/lancia\/\">Lancia<\/a> has just confirmed <a href=\"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-confirms-its-return-to-the-wrc2-world-championship-and-could-soon-be-playing-for-victory\/\">its commitment to WRC2 for the 2026 season<\/a>However, the brand's commercial situation remains much more fragile. If it manages to surpass the symbolic mark of 10,000 cars registered for the whole of 2025, it will already be a minor miracle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stagnant or even declining figures<\/h2>\n\n\n\n<p>After a decent start to the year, Lancia registrations continue to reflect the difficulties of a brand that is surviving rather than recovering. In Italy, the main market, the curve remains up and down. In September, just 712 units were sold, a far cry from the peak of 1,110 reached in March. Result: in the first nine months of 2025, 7,325 cars were registered in the peninsula.<\/p>\n\n\n\n<p>The Lancia Ypsilon, still the only model in the catalog, no longer even features in the Italian market's top 50. With 7,324 cumulative registrations, it ranks 47th, behind the Audi A1 (7,453) and far behind the Suzuki Swift (8,690). A powerful symbol: the Italian city car, once the queen of national sales, is losing ground to competitors that are more recent, but better supported commercially.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1089\" height=\"583\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/lancia-vente-italie.jpg\" alt=\"\" class=\"wp-image-42366\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/lancia-vente-italie.jpg 1089w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/lancia-vente-italie-420x225.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/lancia-vente-italie-768x411.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/lancia-vente-italie-18x10.jpg 18w\" sizes=\"auto, (max-width: 1089px) 100vw, 1089px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Internationally, the brand remains invisible<\/h2>\n\n\n\n<p>Outside Italy, the situation is no better. In France, sales remained at a very modest level, with 61 registrations in September, in line with the low average for the year, for a total of 571 units since January.<\/p>\n\n\n\n<p>In Spain, where the Ypsilon is assembled, the contrast is striking: just 20 cars sold in September, 459 since the start of the year. In Belgium, the average remained stable at 18 units in September, for a total of 161 cars. In the Netherlands, the market is virtually non-existent: just 3 sales over the month, 107 over nine months. And in Germany, quite simply, the brand is still not on the market.<\/p>\n\n\n\n<p>Of the 8,623 Lancia models registered in Europe since the start of the year, almost 85 % have been registered in Italy. The conclusion is clear: without its domestic market, the brand would already have disappeared from the radar. Lancia remains a local brand, despite its initial determination to become European once again.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Country<\/th><th>January - September 2025<\/th><\/tr><\/thead><tbody><tr><td>Italy<\/td><td>7325<\/td><\/tr><tr><td>France<\/td><td>571<\/td><\/tr><tr><td>Germany<\/td><td>0<\/td><\/tr><tr><td>Spain<\/td><td>459<\/td><\/tr><tr><td>Belgium<\/td><td>161<\/td><\/tr><tr><td>Netherlands<\/td><td>107<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Please quote Italpassion for the figures<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">10,000 sales: an almost symbolic target<\/h2>\n\n\n\n<p>Reaching 10,000 registrations by 2025 now seems achievable, but above all anecdotal. Admittedly, for a brand offering just one model, without the slightest visible advertising campaign, this figure could almost be seen as a success. But in reality, it illustrates the extreme fragility of a brand that is struggling to exist in the face of its cousins Peugeot 208 and Opel Corsa within the same group.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hope for a revival in 2026<\/h2>\n\n\n\n<p>The challenge now lies in the arrival of the future Lancia Gamma, scheduled for 2026. This larger, more ambitious SUV model, aimed at Europe, could finally give the Italian brand a second wind. But Stellantis will have to make a real investment in the brand's communication and positioning. Without visibility, even the best design will remain invisible.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":39503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-42364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lancia","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lancia s\u2019engage en WRC2\u2026 mais peine \u00e0 vendre ses voitures - ItalPassion<\/title>\n<meta name=\"description\" content=\"Alors que Lancia vient tout juste de confirmer son engagement en WRC2 pour la saison 2026, la situation commerciale de la marque reste, elle, nettement\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/lancia\/lancia-enters-wrc2-but-struggles-to-sell-cars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancia s\u2019engage en WRC2\u2026 mais peine \u00e0 vendre ses voitures - 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