{"id":42047,"date":"2025-10-14T12:48:26","date_gmt":"2025-10-14T10:48:26","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=42047"},"modified":"2025-10-14T12:48:26","modified_gmt":"2025-10-14T10:48:26","slug":"this-time-maserati-has-hit-rock-bottom-and-revived-its-dantan-exclusivity","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/maserati\/cette-fois-ci-maserati-a-bien-touche-le-fond-et-renoue-avec-son-exclusivite-dantan\/","title":{"rendered":"This time, Maserati has hit the nail on the head, and is returning to the exclusivity of yesteryear."},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/maserati-grancabrio-ICE.jpg\" alt=\"\" class=\"wp-image-38467\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/maserati-grancabrio-ICE.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/maserati-grancabrio-ICE-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/maserati-grancabrio-ICE-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/maserati-grancabrio-ICE-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">September's figures confirm an undeniable fact: the trident brand is sinking.<br>With an overall decline of 30 % over the first nine months of 2025, <a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/\">Maserati<\/a> seems to have reached a point of no return.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A general drop in registrations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From January to September 2025, Maserati registered 5,996 cars in its main markets, 2,500 fewer than in the same period in 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The country-by-country breakdown illustrates a major trend:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>United States: 2,432 units (-37 %), still in the lead, but US taxes on imported cars continue to penalize the trident.<\/li>\n\n\n\n<li>Italy: 1,398 units (-24 1Q3), the domestic market continues to erode despite some positive signs in the spring.<\/li>\n\n\n\n<li>Japan: 578 units (-37 1TP3Q), the Asian collapse continues without any notable rebound.<\/li>\n\n\n\n<li>United Kingdom: 274 units (-30 %), Switzerland: 148 units (-45 %), Australia: 216 units (-28 %) - all secondary markets plunged.<\/li>\n\n\n\n<li>France remains one of the rare exceptions, with 80 units (+25 1TP3Q), an encouraging but still marginal figure.<\/li>\n\n\n\n<li>Germany confirmed its role as a European stronghold with 531 units (+25 1TP3Q) thanks to a surge in Grecale sales.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In short: of ten major markets, eight are in the red. And even rare growth is no longer enough to reverse the global trend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stellantis figures confirm decline<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Official data published by Stellantis for the third quarter of 2025 support this finding. Maserati sold 1,700 units in Q3 2025, a vertiginous fall on the 2,100 of Q3 2024. The year-to-date total of 5,900 cars places Maserati on an unprecedented trajectory: at this rate, the brand could end the year below 8,000 worldwide sales, its lowest level since 2012. In other words: the fall is historic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"567\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/ventes-maserati-q3-2023.jpg\" alt=\"\" class=\"wp-image-42091\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/ventes-maserati-q3-2023.jpg 896w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/ventes-maserati-q3-2023-420x266.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/ventes-maserati-q3-2023-768x486.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/ventes-maserati-q3-2023-18x12.jpg 18w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Still waiting for the product plan<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The famous recovery plan promised since late 2024 has still not been unveiled. In the meantime, Stellantis' new CEO, Antonio Filosa, has appointed <a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/after-alfa-romeo-jean-philippe-imparato-now-devotes-his-time-to-relaunching-maserati-one-of-the-most-beautiful-brands-in-the-automotive-world\/\">Jean-Philippe Imparato at the helm of Maserati<\/a>and it looks like we'll have to wait and see <a href=\"https:\/\/www.italpassion.fr\/en\/stellantis\/stellantis-postpones-presentation-of-new-industrial-plan\/\">By the end of the first half of 2026<\/a> for the Group's new industrial plan. In other words, 2026 promises to be another very difficult year for the Trident brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the product front, Maserati can currently only count on the Grecale, GranTurismo, Grancabrio and MCPura (rebadged MC20) to keep the showcase going. But these models are no longer enough to compensate for the lack of new products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The spectre of a return to 2012<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The figures are cruel: Maserati is going back more than a decade. In 2012, the brand sold 6,288 cars. If current trends continue, 2025 could be a similar story, wiping out fifteen years of effort, investment and promise in one fell swoop. The symbolism is powerful: the year in which the brand was supposed to begin its \"electric renaissance\" is finally shaping up to be the year of its most brutal descent since the early 2000s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The question is no longer whether Maserati should change, but how. Torn between exclusive Ferrari-style luxury and more \"accessible\" production, the brand seems to have lost its way. Its image remains strong, its design still superb, but its product offering no longer meets market expectations, either technologically or in terms of marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/mcpura-bleu.jpg\" alt=\"\" class=\"wp-image-39777\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/mcpura-bleu.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/mcpura-bleu-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/mcpura-bleu-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/mcpura-bleu-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":38467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-42047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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