{"id":41915,"date":"2025-10-09T12:17:53","date_gmt":"2025-10-09T10:17:53","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41915"},"modified":"2025-10-09T12:17:53","modified_gmt":"2025-10-09T10:17:53","slug":"the-country-that-will-buy-the-most-fiat-cars-in-2025-is-not-italy-and-by-far-2","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/fiat\/le-pays-qui-achete-le-plus-de-fiat-en-2025-nest-pas-litalie-et-de-loin-2\/","title":{"rendered":"The country buying the most Fiat cars in 2025 won't be Italy, not by a long shot."},"content":{"rendered":"
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January to September 2025, Fiat<\/a> sold just over 661,000 cars worldwide, a slight decline of -2 % on the previous year. But a closer look at the breakdown by country reveals a surprise: Italy is by far no longer Fiat's biggest market.<\/p>\n\n\n\n

Brazil, Fiat's promised land<\/h2>\n\n\n\n

Brazil is the Italian brand's strongest market. With 384,639 registrations in nine months, Fiat is quite simply hegemonic there. To give an idea of the gap, this represents more than three times the sales achieved in Italy over the same period. This dominance can be explained by a range adapted to local needs and a well-established industrial presence.<\/p>\n\n\n\n

Italy in the background<\/h2>\n\n\n\n

In its domestic market, Fiat remains a major player, of course, but volumes are nowhere near those in Latin America. Between January and September 2025, 112,119 registrations were recorded in Italy, down -6 % on 2024.<\/p>\n\n\n\n

The good news is that the Fiat Grande Panda is beginning to change all that. In September, it went straight into the top 10 of Italian sales<\/a> with 2,526 units, even though it was not yet in the top 50 at the beginning of the summer. Coupled with the \"classic\" Panda and the 600, it offers a breath of fresh air in the catalog.<\/p>\n\n\n\n

Strong growth in Argentina<\/h2>\n\n\n\n

Another surprise is Argentina: despite a complex automotive market, Fiat sold 62,766 cars there in the first nine months of 2025, up a spectacular +81 %. This growth makes the country a strategic pillar for the brand, even before the arrival of the Grande Panda scheduled for 2026 in this market.<\/p>\n\n\n\n

Other contrasting markets<\/h2>\n\n\n\n