{"id":41846,"date":"2025-10-07T09:25:18","date_gmt":"2025-10-07T07:25:18","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41846"},"modified":"2025-10-07T09:25:18","modified_gmt":"2025-10-07T07:25:18","slug":"why-stellantis-invests-10-billion-in-the-united-states-and-not-in-europe-you-already-know-the-answer","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/stellantis\/pourquoi-stellantis-investit-10-milliards-de-aux-etats-unis-et-pas-en-europe-vous-connaissez-deja-la-reponse\/","title":{"rendered":"Why is Stellantis investing 10 billion $ in the United States and not in Europe?"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-1024x683.jpg\" alt=\"\" class=\"wp-image-36056\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-1024x683.jpg 1024w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-300x200.jpg 300w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-18x12.jpg 18w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-561x374.jpg 561w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-1122x748.jpg 1122w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-265x177.jpg 265w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-531x354.jpg 531w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-364x243.jpg 364w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-728x485.jpg 728w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-608x405.jpg 608w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-758x505.jpg 758w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa-1152x768.jpg 1152w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.italpassion.fr\/en\/stellantis\/\">Stellantis<\/a> is preparing to strike a major blow on the other side of the Atlantic. According to several sources close to the matter, the Italian-French-American group could announce in the coming weeks a new $5 billion investment plan in the United States, in addition to the $5 billion already planned. A total of $10 billion could therefore be injected over the next few years, mainly to modernize plants, relaunch idle sites, create jobs and introduce new models. Illinois and Michigan, two historic bastions of the American automotive industry, would be at the heart of this plan.<\/p>\n\n\n\n<p>Why is Stellantis betting so heavily on the United States and not on Europe, the birthplace of such iconic brands as Fiat, Peugeot, Citro\u00ebn, Alfa Romeo and Lancia?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jeep, Dodge and Chrysler in the crosshairs<\/h2>\n\n\n\n<p>With this plan, Stellantis intends to relaunch its historic American brands. Jeep and Dodge remain highly profitable mainstays, and the group is even considering a comeback for Chrysler, with the idea of a new V8 muscle car or the reopening of the Belvidere (Illinois) plant. This site, currently inactive, could once again employ 1,500 workers to produce a new Ram pick-up, a strategic model in a market where pick-ups remain king.<\/p>\n\n\n\n<p>This marks a break with the Carlos Tavares years, when the emphasis was on production in low-cost countries like Mexico and massive investment in electrification in Europe, a gamble that didn't prove as profitable as hoped.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Europe, a market under pressure<\/h2>\n\n\n\n<p>In Europe, Stellantis faces several obstacles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A less profitable market: despite more sales than in the United States, the margin per vehicle is much lower.<\/li>\n\n\n\n<li>Sluggish electrification: demand for electric cars remains weak, which delays projects and forces us to maintain combustion engine versions.<\/li>\n\n\n\n<li>A restrictive regulatory context: CO\u2082 standards, political pressure and uncertainties surrounding public aid complicate the strategy.<\/li>\n<\/ul>\n\n\n\n<p>The proof is in the figures: in 2024, Stellantis sold 2.5 million cars in Europe (almost twice as many as in North America), with 126,800 employees, for sales of \u20ac59 billion. In North America, on the other hand, only 1.4 million cars sold and 75,500 employees, but sales of \u20ac63 billion. In other words, fewer cars, fewer employees, but more revenue.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"715\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/10\/graphique-italpassion-scaled.png\" alt=\"\" class=\"wp-image-41847\"\/><figcaption class=\"wp-element-caption\">Italpassion graphics<\/figcaption><\/figure>\n\n\n\n<p>Looking back over the past few years, the trend is even clearer: between 2021 and 2023, North American sales oscillated between \u20ac69 and \u20ac88 billion, well ahead of Europe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An implacable logic<\/h2>\n\n\n\n<p>From a purely economic point of view, Stellantis is right to concentrate its efforts in the United States. The American market is the one with the highest margins, where pick-ups and SUVs sell at high prices, and where the revival of brands like Jeep and Dodge can pay off handsomely.<\/p>\n\n\n\n<p>Conversely, in Europe, regulatory pressure, higher wage costs and the forced transition to electric power are reducing profitability prospects. If Stellantis wants to regain its \u20ac80-90 billion annual sales in North America, investing \u20ac10 billion $ in this strategic market is a pragmatic decision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A new era with Antonio Filosa<\/h2>\n\n\n\n<p>Under the leadership of its new CEO, Antonio Filosa, Stellantis is preparing a global industrial plan expected by the first quarter of 2026. The latter has already initiated a thorough review of strategy, cutting back on certain projects deemed non-strategic in Europe, such as hydrogen, and considering the sale of Free2move, the ailing car-sharing subsidiary. The message is clear: from now on, the Group will choose its battles. And the United States appears to be the most profitable playground.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":36056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-41846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stellantis","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pourquoi Stellantis investit 10 milliards de $ aux \u00c9tats-Unis et pas en Europe ? (vous connaissez d\u00e9j\u00e0 la r\u00e9ponse) - ItalPassion<\/title>\n<meta name=\"description\" content=\"Stellantis s\u2019appr\u00eate \u00e0 frapper un grand coup de l\u2019autre c\u00f4t\u00e9 de l\u2019Atlantique. Selon plusieurs sources proches du dossier, le groupe italo-franco-am\u00e9ricain\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.italpassion.fr\/en\/stellantis\/why-stellantis-invests-10-billion-in-the-united-states-and-not-in-europe-you-already-know-the-answer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi Stellantis investit 10 milliards de $ aux \u00c9tats-Unis et pas en Europe ? 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Selon plusieurs sources proches du dossier, le groupe italo-franco-am\u00e9ricain\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/en\/stellantis\/why-stellantis-invests-10-billion-in-the-united-states-and-not-in-europe-you-already-know-the-answer\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T07:25:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/01\/antonio-filosa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/stellantis\/pourquoi-stellantis-investit-10-milliards-de-aux-etats-unis-et-pas-en-europe-vous-connaissez-deja-la-reponse\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/stellantis\/pourquoi-stellantis-investit-10-milliards-de-aux-etats-unis-et-pas-en-europe-vous-connaissez-deja-la-reponse\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"Pourquoi Stellantis investit 10 milliards de $ aux \u00c9tats-Unis et pas en Europe ? 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