{"id":41500,"date":"2025-10-01T16:02:12","date_gmt":"2025-10-01T14:02:12","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=41500"},"modified":"2025-10-01T16:02:12","modified_gmt":"2025-10-01T14:02:12","slug":"will-the-abarth-brand-disappear-in-silence","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/abarth\/est-ce-que-la-marque-abarth-va-disparaitre-en-silence\/","title":{"rendered":"Will the Abarth brand disappear silently?"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Abarth<\/a>the little scorpion brand that has long embodied Fiat's sporty, accessible spirit, is now going through a major crisis. Whereas it was still achieving almost 10,000 registrations in 2024 (it even exceeded 20,000 units from 2017 to 2019), the year 2025 promises to be catastrophic. At the current rate, the brand could barely break the 2,000 sales barrier in Europe. A collapse that raises a legitimate question: can Abarth survive?<\/p>\n\n\n\n

A brutal decline, with figures to back it up<\/h2>\n\n\n\n

Since the birth of the Stellantis group, Abarth has chosen the path of the 100 % electric. A transition that is not convincing. Despite its charm, the 500e Abarth's performance\/autonomy\/price ratio is out of step with what the competition will be offering in 2025. As for the 600e, built on the same technical basis as the Alfa Romeo Junior Veloce, Lancia Ypsilon HF, Opel Mokka GSE and Peugeot 208 GTI, it doesn't appeal either.<\/p>\n\n\n\n

The figures speak for themselves for the period January to August 2025:<\/p>\n\n\n\n

    \n
  • France: 421 registrations (vs. 1,078 in 2024)<\/li>\n\n\n\n
  • Italy: 69 Abarth 600e and 153 Abarth 500e (vs. 1,262 last year for the 500e alone)<\/li>\n\n\n\n
  • United Kingdom: 220 (vs 699)<\/li>\n\n\n\n
  • Spain: 17 (vs 191)<\/li>\n\n\n\n
  • Japan: 585 (vs. 1,241)<\/li>\n\n\n\n
  • Germany: figures not published (or mixed with Fiat's)<\/li>\n<\/ul>\n\n\n\n

    As a reminder, in the space of six months, only 1,030 Abarths were sold throughout Europe, compared with 4,867 a year earlier. A drop of almost 80 %. Already low, volumes are now becoming anecdotal.<\/p>\n\n\n\n

    A brand with no clear solution<\/h2>\n\n\n\n

    Abarth's problem is twofold.<\/p>\n\n\n\n

      \n
    • On the electric side, models are considered too expensive and too poorly positioned. An Abarth 500e costs almost \u20ac37,000, even though it's worth \u20ac10,000 less. The 600e, at over \u20ac44,000, suffers from the same problem.<\/li>\n\n\n\n
    • On the internal combustion side, it's impossible to offer a hybrid alternative: the new 65 hp Fiat 500 hybrid already emits 120 g\/km of CO\u2082, a threshold that's prohibitive for hoping to develop a more powerful Abarth version. As for the Fiat 600, no sporty hybrid declination is planned for the time being.<\/li>\n<\/ul>\n\n\n\n

      There's still the possibility of an Abarth Grande Panda, but given the failure of the 500e and 600e, investing in a new sports car seems risky for Stellantis.<\/p>\n\n\n\n

      Abarth abandoned in Europe, but not everywhere<\/h2>\n\n\n\n

      Paradoxically, Abarth continues to exist in Latin America, where communications are integrated with those of Fiat. There, the brand retains a minimum of visibility, unlike in Europe, where it seems isolated and forgotten.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      This difference in strategy perhaps underlines Abarth's only salvation: to reintegrate Fiat's communications in Europe, in order to benefit from its reputation and networks. For today, the scorpion evolves alone... and stings in a vacuum.<\/p>\n\n\n\n

      Towards the demise of Abarth?<\/h2>\n\n\n\n

      As things stand, the future looks bleak. European volumes are derisory, current models too expensive, and thermal solutions impossible. If Stellantis is looking to rationalize its brands, Abarth is probably at the top of the list of fragile brands.<\/p>\n\n\n\n

      From a passionate niche, the brand has become a shadow of its former self. Unless there's a sudden burst of energy or a radical repositioning, Abarth is unlikely to surpass 2,000 sales in 2025<\/strong> if Latin America is excluded. A performance unworthy of its heritage, and one that fuels a painful question: what if Abarth simply disappeared from Europe?<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":41699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-41500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abarth","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"\nEst-ce que la marque Abarth va disparaitre en silence ? - ItalPassion<\/title>\n<meta name=\"description\" content=\"Abarth, la petite marque au scorpion qui a longtemps incarn\u00e9 l\u2019esprit sportif et accessible de Fiat, traverse aujourd\u2019hui une crise majeure. 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