{"id":40888,"date":"2025-08-29T14:32:41","date_gmt":"2025-08-29T12:32:41","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=40888"},"modified":"2025-08-29T14:32:41","modified_gmt":"2025-08-29T12:32:41","slug":"lamborghinis-ceo-says-u-s-taxes-are-already-having-an-impact-on-sales-millionaires-watch-their-money","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/lamborghini\/le-pdg-de-lamborghini-annonce-que-les-taxes-americaines-ont-deja-un-impact-sur-les-ventes-les-millionnaires-surveillent-leur-argent\/","title":{"rendered":"Lamborghini CEO says US taxes are already having an impact on sales: \"millionaires are watching their money\""},"content":{"rendered":"
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Even the super-rich are reluctant to sign a check for several hundred thousand euros. That's the conclusion drawn by Stephan Winkelmann, CEO of Lamborghini<\/a>in an interview with CNBC. According to him, the uncertainty surrounding tariffs between Europe and the United States is already starting to chill some buyers... including millionaires and billionaires.<\/p>\n\n\n\n

\"They're millionaires or billionaires for a reason: they know what they're doing and why they're doing it,\" he explained. As a result, many wealthy customers prefer to wait for the situation to stabilize before ordering their next supercar.<\/p>\n\n\n\n

Tariffs take their toll, even on luxury goods<\/h2>\n\n\n\n

Today, European manufacturers exporting to the USA face a tax of 27.5 %. This rate could fall to 15 % following recent agreements, but is not yet effective. With an entry price of over $400,000 for a Lamborghini, each percentage of tax represents tens of thousands of euros. A sobering thought, even for those for whom money has never seemed an issue.<\/p>\n\n\n\n

For Lamborghini, there's no getting around the problem by producing locally: \"made in Italy\" is at the heart of its DNA. \"For us, free trade is the right approach. But reality is complex, and we have to adapt,\" summarized Winkelmann.<\/p>\n\n\n\n

Order books remain solid<\/h1>\n\n\n\n

If the brand is not worried about an immediate drop in demand, it's because current deliveries concern cars ordered one or two years ago. The price increases already announced - +7 % for the Temerario and Urus, +10 % for the Revuelto, have not yet had their full effect.<\/p>\n\n\n\n

In the meantime, Lamborghini enjoys exceptional momentum<\/a> 1.62 billion in revenues in the first half of 2025, more than 5,600 cars delivered and a range updated with hybrids. Latest addition, la Fenomeno<\/a>an ultra-limited series of 29, boasts 1,080 hp and a 0 to 100 km\/h time of 2.4 seconds.<\/p>\n\n\n\n

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