{"id":40154,"date":"2025-07-29T14:49:17","date_gmt":"2025-07-29T12:49:17","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=40154"},"modified":"2025-07-29T14:49:17","modified_gmt":"2025-07-29T12:49:17","slug":"stellantis-publishes-spine-chilling-figures-for-its-luxury-brand-maserati","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/maserati\/stellantis-publie-les-chiffres-de-sa-marque-de-luxe-maserati-ca-fait-froid-dans-le-dos\/","title":{"rendered":"Stellantis publishes the figures for its luxury brand Maserati: it's chilling!"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/maserati-orange.jpg\" alt=\"\" class=\"wp-image-38461\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/maserati-orange.jpg 1200w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/maserati-orange-420x280.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/maserati-orange-768x512.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/maserati-orange-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/\">Maserati<\/a>an Italian luxury brand belonging to the <a href=\"https:\/\/www.italpassion.fr\/en\/stellantis\/\">Stellantis<\/a>continues its descent into hell. If you're a loyal reader of Italpassion, you won't be surprised. Since the second half of 2023, we've been witnessing a worrying decline in sales and financial results for the trident brand. And the half-year figures published by Stellantis today confirm a chilling trend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sales halved in two years<\/h2>\n\n\n\n<p>As a reminder, <a href=\"https:\/\/www.italpassion.fr\/en\/maserati\/maserati-figures-for-the-first-half-of-2025-when-the-brand-will-have-hit-rock-bottom\/\">registration figures for the first half of 2025<\/a> are clear: 4,328 cars, compared with 6,324 in 2024 and 9,194 in 2023 over the same period for the top 10 countries. This represents a drop of -32 % in one year, after -31 % last year. <strong>In two years, Maserati has simply lost more than half its customers.<\/strong><\/p>\n\n\n\n<p>The breakdown by country is just as chilling:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>United States : -37 %<\/li>\n\n\n\n<li>Italy: -30 %<\/li>\n\n\n\n<li>United Kingdom: -38 %<\/li>\n\n\n\n<li>Switzerland: -50 %<\/li>\n\n\n\n<li>Japan: -36 %<\/li>\n\n\n\n<li>Australia: -25 %<\/li>\n\n\n\n<li>Turkey: -8 %<\/li>\n<\/ul>\n\n\n\n<p>The only anecdotal exceptions were Germany, with a small increase of +12 %, and France, +7 %... but with only 48 registrations over six months. Stellantis also shared sales figures, which are in line with registrations.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"618\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/chiffres-maseratii-2025.jpg\" alt=\"\" class=\"wp-image-40155\" style=\"width:522px;height:auto\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/chiffres-maseratii-2025.jpg 850w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/chiffres-maseratii-2025-420x305.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/chiffres-maseratii-2025-768x558.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/chiffres-maseratii-2025-18x12.jpg 18w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><figcaption class=\"wp-element-caption\">Maserati sales from 2010 to 2025<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Sales in free fall<\/h2>\n\n\n\n<p>Added to these low volumes is a financial catastrophe. By 2025, Maserati could achieve in one year what it did in one quarter just two years ago.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First half 2025: \u20ac368 million<\/li>\n\n\n\n<li>First half 2024: \u20ac631 million<\/li>\n\n\n\n<li>First half 2023: \u20ac1.309 billion<\/li>\n<\/ul>\n\n\n\n<p><strong>This represents a drop of -72 % in two years.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"395\" src=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/revenus-maserai-2025.jpg\" alt=\"\" class=\"wp-image-40157\" style=\"width:553px;height:auto\" srcset=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/revenus-maserai-2025.jpg 782w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/revenus-maserai-2025-420x212.jpg 420w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/revenus-maserai-2025-768x388.jpg 768w, https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/07\/revenus-maserai-2025-18x9.jpg 18w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><figcaption class=\"wp-element-caption\">Maserati revenues from 2022 to 2025<\/figcaption><\/figure>\n<\/div>\n\n\n<p>And that's not all: <strong>Maserati lost 139 million euros in the first half of 2025,<\/strong> for an abysmal margin of -37 %. By comparison, the brand was still profitable in 2022, with a margin of 8.7 % and annual sales of almost 2.3 billion euros.<\/p>\n\n\n\n<p>Since 2023, the brand has accumulated net losses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2023: very low profit (+141 M\u20ac for the year)<\/li>\n\n\n\n<li>2024: losses of \u20ac260 million<\/li>\n\n\n\n<li>2025 (H1) : -139 million euros<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A poorly thought-out range<\/h2>\n\n\n\n<p>This shipwreck did not happen by chance. It is the result of disastrous strategic choices.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Models withdrawn from the catalog: the Ghibli, Quattroporte and Levante have been discontinued without replacement.<\/li>\n\n\n\n<li>Prices too high: the new Granturismo and Grancabrio are technically excellent... but overpriced. The price cuts came too late.<\/li>\n\n\n\n<li>Unsuitable powertrains: the Grecale is still not offered with a V6 hybrid, while the Folgore 100 % electric range is a commercial failure.<\/li>\n\n\n\n<li>Successful sports cars, but without impact: the GT2 Stradale, the MCXtrema or the MCPURA are the stuff of dreams... but they're rare, and don't change the volume.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Deafening silence as we await a recovery plan<\/h2>\n\n\n\n<p>In the face of the storm, Maserati's silence is heavy. A product plan was expected in February 2025, then postponed until June, and now \"later\". Officially, nothing has yet been unveiled.<\/p>\n\n\n\n<p>However, according to our sources, a plan has indeed been presented internally to certain employees. It calls for a restructuring of the range, with a refocusing on more coherent models and, finally, hybrid powertrains. But for the moment, the whole thing remains vague. Too vague.<\/p>\n\n\n\n<p>At this rate, it's no longer an alert, but a vital emergency. Maserati is a legendary brand, an Italian jewel. <strong>But today, it's costing Stellantis a lot of money.<\/strong> Between past unprofitable investments, loss of credibility and financial results, the bill is staggering. If Stellantis still wants to believe in the recovery of his luxury brand, he'll have to take action. Quickly. And hard.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":38461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-40154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maserati","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stellantis publie les chiffres de sa marque de luxe Maserati : \u00e7a fait froid dans le dos ! - ItalPassion<\/title>\n<meta name=\"description\" content=\"Maserati, marque de luxe italienne appartenant au groupe Stellantis, continue sa descente aux enfers. 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Si vous \u00eates un fid\u00e8le lecteur d\u2019Italpassion, cela\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.italpassion.fr\/en\/maserati\/stellantis-publishes-spine-chilling-figures-for-its-luxury-brand-maserati\/\" \/>\n<meta property=\"og:site_name\" content=\"ItalPassion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/italpassion\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-29T12:49:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/maserati-orange.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexandre Filluzeau\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@italpassion\" \/>\n<meta name=\"twitter:site\" content=\"@italpassion\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/stellantis-publie-les-chiffres-de-sa-marque-de-luxe-maserati-ca-fait-froid-dans-le-dos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/stellantis-publie-les-chiffres-de-sa-marque-de-luxe-maserati-ca-fait-froid-dans-le-dos\/\"},\"author\":{\"name\":\"Alexandre Filluzeau\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/#\/schema\/person\/36f747b2a759ca202d847e85a9434ca0\"},\"headline\":\"Stellantis publie les chiffres de sa marque de luxe Maserati : \u00e7a fait froid dans le dos !\",\"datePublished\":\"2025-07-29T12:49:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/stellantis-publie-les-chiffres-de-sa-marque-de-luxe-maserati-ca-fait-froid-dans-le-dos\/\"},\"wordCount\":646,\"commentCount\":22,\"publisher\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/stellantis-publie-les-chiffres-de-sa-marque-de-luxe-maserati-ca-fait-froid-dans-le-dos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/maserati-orange.jpg\",\"articleSection\":[\"Maserati\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.italpassion.fr\/en\/maserati\/stellantis-publie-les-chiffres-de-sa-marque-de-luxe-maserati-ca-fait-froid-dans-le-dos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/stellantis-publie-les-chiffres-de-sa-marque-de-luxe-maserati-ca-fait-froid-dans-le-dos\/\",\"url\":\"https:\/\/www.italpassion.fr\/en\/maserati\/stellantis-publie-les-chiffres-de-sa-marque-de-luxe-maserati-ca-fait-froid-dans-le-dos\/\",\"name\":\"Stellantis publie les chiffres de sa marque de luxe Maserati : \u00e7a fait froid dans le dos ! - ItalPassion\",\"isPartOf\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/stellantis-publie-les-chiffres-de-sa-marque-de-luxe-maserati-ca-fait-froid-dans-le-dos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.italpassion.fr\/en\/maserati\/stellantis-publie-les-chiffres-de-sa-marque-de-luxe-maserati-ca-fait-froid-dans-le-dos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.italpassion.fr\/wp-content\/uploads\/2025\/05\/maserati-orange.jpg\",\"datePublished\":\"2025-07-29T12:49:17+00:00\",\"description\":\"Maserati, marque de luxe italienne appartenant au groupe Stellantis, continue sa descente aux enfers. 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