{"id":40130,"date":"2025-07-28T07:36:29","date_gmt":"2025-07-28T05:36:29","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=40130"},"modified":"2025-07-28T07:36:29","modified_gmt":"2025-07-28T05:36:29","slug":"dabarths-100-electric-strategy-is-a-failure-the-figures-prove-it","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/abarth\/la-strategie-100-electrique-dabarth-est-un-echec-les-chiffres-le-prouvent\/","title":{"rendered":"Abarth's 100% electric strategy is a failure - the figures prove it"},"content":{"rendered":"
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It's no surprise, but the facts are now clear: the transition fromAbarth<\/a> towards a 100 % electric range isn't working. While the Scorpion brand once represented a veritable passionate niche in the automotive world, figures for the first half of 2025 confirm a vertiginous drop in registrations.<\/p>\n\n\n\n

According to data shared by Autonews via its Dataforce database, just 1,030 Abarths were registered in Europe in the first six months of 2025, compared with 4,867 in the same period of 2024. A drop of almost 80 %.<\/p>\n\n\n\n

Historically low volumes<\/h2>\n\n\n\n

It's hard to get clear data on Abarth, which is often confused or buried in the Fiat figures. But in the light of the data made available by Autonews, the trend is unmistakable: at this rate, the year 2025 could end at around 2,000 registrations. This would be one of the worst results in the brand's recent history. For the record:<\/p>\n\n\n\n

Year<\/th>Sales<\/th><\/tr><\/thead>
2012<\/td>8 000<\/td><\/tr>
2013<\/td>9 000<\/td><\/tr>
2014<\/td>9 500<\/td><\/tr>
2015<\/td>13 000<\/td><\/tr>
2016<\/td>18 000<\/td><\/tr>
2017<\/td>25 000<\/td><\/tr>
2018<\/td>27 000<\/td><\/tr>
2019<\/td>25 000<\/td><\/tr>
2020<\/td>NC<\/td><\/tr>
2021<\/td>NC<\/td><\/tr>
2022<\/td>12 800<\/td><\/tr><\/tbody><\/table>
italpassion figures<\/figcaption><\/figure>\n\n\n\n

In 2024, Abarth was still close to 10,000 units. By 2025, it may not even reach a quarter of that volume.<\/p>\n\n\n\n

The detail that hurts<\/h2>\n\n\n\n

The 1,030 registrations recorded between January and June 2025 include :<\/p>\n\n\n\n