{"id":40044,"date":"2025-07-24T10:35:19","date_gmt":"2025-07-24T08:35:19","guid":{"rendered":"https:\/\/www.italpassion.fr\/?p=40044"},"modified":"2025-07-24T10:35:19","modified_gmt":"2025-07-24T08:35:19","slug":"maserati-figures-for-the-first-half-of-2025-when-the-brand-will-have-hit-rock-bottom","status":"publish","type":"post","link":"https:\/\/www.italpassion.fr\/en\/maserati\/chiffres-maserati-du-premier-semestre-2025-quand-est-ce-que-la-marque-aura-touche-le-fond\/","title":{"rendered":"Maserati figures for the first half of 2025: when will the brand hit rock bottom?"},"content":{"rendered":"
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Since the second half of 2023, Maserati<\/a> is slowly but surely slipping towards the bottom of the global luxury brand registration rankings. After 2024 already in the red<\/a>Unfortunately, the Italian brand confirms the trend in 2025, with a catastrophic first half: -32 % in registrations in the top 10 most important countries, after a -31 % drop in 2024. In two years, volumes have been halved.<\/strong><\/p>\n\n\n\n

A sharp drop in almost all countries<\/h2>\n\n\n\n

All the figures below are recovered by Italpassion and require hours of work. Thank you for quoting us.<\/strong><\/p>\n\n\n\n

The U.S. market, historically the brand's largest, fell sharply to 1,830 units from 2,921 over the same period last year, a drop of -37 %. Italy, the cradle of Maserati, is no exception, with sales down 30 %, while the UK has collapsed to -38 %. The only notable exceptions are Germany, up slightly at +12 %, and France, with timid progress (+7 %, but with only... 48 registrations over six months).<\/p>\n\n\n\n

Switzerland is a clear case in point: -50 %, as are Japan (-36 %), Spain (-15 %) and Australia (-25 %). Even Turkey, which was still a small growth market in 2024, is down -8 %. Over the half-year, Maserati recorded 4,328 registrations, compared with 6,324 in 2024 and 9,194 in 2023.<\/p>\n\n\n\n

Country<\/th>H1 2023<\/th>H1 2024<\/th>H1 2025<\/th>Change n-1<\/th><\/tr><\/thead>
United States<\/td>3811<\/td>2921<\/td>1830<\/td>-37%<\/td><\/tr>
Italy<\/td>2223<\/td>1445<\/td>1017<\/td>-30%<\/td><\/tr>
Japan<\/td>667<\/td>659<\/td>424<\/td>-36%<\/td><\/tr>
Germany<\/td>696<\/td>300<\/td>336<\/td>12%<\/td><\/tr>
United Kingdom<\/td>544<\/td>277<\/td>171<\/td>-38%<\/td><\/tr>
Switzerland<\/td>312<\/td>181<\/td>91<\/td>-50%<\/td><\/tr>
Australia<\/td>319<\/td>200<\/td>151<\/td>-25%<\/td><\/tr>
Turkey<\/td>307<\/td>131<\/td>120<\/td>-8%<\/td><\/tr>
Spain<\/td>245<\/td>165<\/td>140<\/td>-15%<\/td><\/tr>
France<\/td>70<\/td>45<\/td>48<\/td>7%<\/td><\/tr>
<\/td>9194<\/td>6324<\/td>4328<\/td>-32%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

But good products...<\/h2>\n\n\n\n

The paradox is that the brand offers several very interesting models, especially for sports enthusiasts:<\/p>\n\n\n\n